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Q&A: Tom Nicholson: 'Social Retailing' Advice for Marketers

OD_Tom_Nicholson In Part 1 and Part 2 of we learned about social retailing pilots for Nanette Lepore and Bloomingdales that resulted in a 3x increase in sales.

In  Part 3 we learned about how social media can get shoppers into stores - and keep them there.

And in the conclusion of this exclusive source interview for my book, THE ON-DEMAND BRAND, we get advice on how to start implementing social retailing ourselves.

Click Here to Listen To: Social Retailing (Conclusion): Advice for Marketers


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