A Restaurateur's Best Friend: Q&A with James McKinney, CEO of SimpleDeal (Pt 2) (Rick Mathieson: GENERATION WOW

Mobile Wingman for Your Next Meal: Q&A with James McKinney, CEO of SimpleDeal (Pt 1)

'Dumb Starbucks' Opens, Sparks Social Media Sensation (Video)

A Restaurateur's Best Friend: Q&A with James McKinney, CEO of SimpleDeal (Pt 2)

February 07, 2014

In part one of my interview with SimpleDeal CEO James McKinney, we heard about how this new app connects passersby with restaurants right at the point of maximum interest.

In part two, we'll hear more about what it means to restaurants - including how they might be able to turn a trove of data into a gold mine.

CLICK TO LISTEN: Q&A: James McKinney, CEO of SimpleDeal (Pt 2)

(Approx 7 min, 25 sec)

NEW: JOIN OUR LINKEDIN GROUP

Like us on Facebook

Listen in on iTunes

Posted at 01:05 PM in Branded Widgets/Apps, Hypertargeting, In-Store, Media Culture, Mobile Marketing, Outdoor | Permalink | Comments (0)

Tags: activation, advertising, app, branding, deals, james, lbs, location, marketing, mckinney, mobile, qsr, restaurants, retail, rick mathieson, simpledeal, simpledeal

Comments

You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

Posted by: |

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:

Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Sun	Mon	Tue	Wed	Thu	Fri	Sat
1	2	3	4	5	6	7
8	9	10	11	12	13	14
15	16	17	18	19	20	21
22	23	24	25	26	27	28
29	30	31