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AR + Infrared = New Interface for Wearables (Vision Video)

 

I'm digging this vision video from augmented reality player Metaio, which foresees a world where thermal heat scanning wearables enable users turn any surface into an interactive touch screen interface.

Think of the implications for communications, and then think further. Gaming, mixed reality movies and shows, layered brand experiences. Entire environments and cross-reality social media, activated and annotated by a simple touch.

How can your brand lead the way?

Read more, here.

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Augmented Reality Turns Fast Food Trays into Virtual Soccer Game (Video)

 

Are you ready for some (of that other kind of) football?

This branded augmented reality game from Brazil-based fast fooder Giraffas looks like a kick. It turns food trays into AR soccer (or "football") fields. Using an app on your iPhone, you can flick the ball at an onscreen goal keeper to see if you can score.

Best of all, players can chide competitors through social media.

Hey, if you're flying down to Brazil for FIFA World Cup 2014 next month, you're going to need to eat sometime, right?

Read more, here.

 

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Coke 'Fair Play' Machine (Video)

 

It's rivalry made friendly.

The latest in Coca-Cola's Happiness Campaign? Two vending machines on opposite sides of a sports stadium, where you can't get a Coke for yourself, but you could give one a fan of the opposing team.

The result: All the Cokes were dispensed within an hour.

Now that's social for the real world. One that spreads a little happiness instead of competition. 

Read more here.

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