British Airways' 'Magic Billboard' Wins Direct Grand Prix at Cannes (Rick Mathieson: GENERATION WOW

Sephora 3D Augmented Reality Mirror at Retail (Video)

P&G's 'Like A Girl' Campaign - Dove's 'Real Beauty' By Another Name? (Video)

British Airways' 'Magic Billboard' Wins Direct Grand Prix at Cannes

June 17, 2014

Is it a bird? Is it a plane? ... Yes, it's a plane - flight 186 from New York, in fact.

These billboards from British Airways get people looking at overhead flights - pointing out where the flight's origination and destination points.

The effort - called "magic billboards" - comes from OgilvyOne and Storm, and have officially won the Direct Grand Prix at the Lions Ad Fest.

Kudos to all involved - we'll be watching for the flight home from Cannes.

Comments

Verify your Comment

Previewing your Comment

Posted by: |

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:

Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Sun	Mon	Tue	Wed	Thu	Fri	Sat
1	2	3	4	5	6	7
8	9	10	11	12	13	14
15	16	17	18	19	20	21
22	23	24	25	26	27	28
29	30