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British Airways' 'Magic Billboard' Wins Direct Grand Prix at Cannes

 

Is it a bird? Is it a plane? ... Yes, it's a plane - flight 186 from New York, in fact.

These billboards from British Airways get people looking at overhead flights - pointing out where the flight's origination and destination points.

The effort - called "magic billboards" - comes from OgilvyOne and Storm, and have officially won the Direct Grand Prix at the Lions Ad Fest. 

Kudos to all involved - we'll be watching for the flight home from Cannes.

Read more here.

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