Sephora 3D Augmented Reality Mirror at Retail (Video)
P&G's 'Like A Girl' Campaign - Dove's 'Real Beauty' By Another Name? (Video)

British Airways' 'Magic Billboard' Wins Direct Grand Prix at Cannes


Is it a bird? Is it a plane? ... Yes, it's a plane - flight 186 from New York, in fact.

These billboards from British Airways get people looking at overhead flights - pointing out where the flight's origination and destination points.

The effort - called "magic billboards" - comes from OgilvyOne and Storm, and have officially won the Direct Grand Prix at the Lions Ad Fest. 

Kudos to all involved - we'll be watching for the flight home from Cannes.

Read more here.


Like us on Facebook

Follow us on Twitter

Listen in on iTunes


The comments to this entry are closed.