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McDonald's Brings its Own Game to AR at World Cup (Video)

June 11, 2014

 

Giraffas isn't the own restaurant with an AR game for World Cup. Now, Cannes' newly minted 'Marketer of the Year' is in the game, too.

Love the app (and the spot). But are you McLovin' Cannes' choice? If not, what brand would you give the nod to?

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Posted at 08:22 AM in Advergames, Augmented Reality, Branded Entertainment, Branded Widgets/Apps, Games, In-Store, Integrated Campaigns, Media Culture, Mobile Marketing, Outdoor, Social Media | | Comments (0)

Tags: advertising, app, ar, augmented, branding, brazil, cannes, game, gaming, marketer of the year, marketing, mcdonald's, mobile, reality, world cup

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