McDonald's Brings its Own Game to AR at World Cup (Video)
British Airways' 'Magic Billboard' Wins Direct Grand Prix at Cannes

Sephora 3D Augmented Reality Mirror at Retail (Video)


Here's looking at you - in a whole new way.

Sephora's Milan store has a new AR mirror that enables shoppers to try on makeup without applying anything.

Live AR like this represents a compelling application of AR at retail - empowering the consumer to do what previously would have take a lot of time and tissues to even attempt.

The tech, from ModiFace, looks to work quite well. For many other applications, be sure to pick up a copy of my book THE ON-DEMAND BRAND.

It's clear every marketer should take a long look in the mirror and ask: How might your brand use this kind of tech at retail?

Read more about Sephora's initiative, here.


Like us on Facebook

Follow us on Twitter

Listen in on iTunes


Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)