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Evian's Real-Time, Real-World Approach to Social Media (Video)

 

I just realized I'd posted about this on the GEN-WOW LinkedIn Group and Facebook Page, but not here.

You have to love this Twitter campaign from Evian - and the stats it generated, including:

• An 11X increase in Twitter followers compared to the same month last year

• 3.5X more daily mentions for the brand during the promotional period

• 2.8 million impressions and 75,000 engagements via Twitter

This is a brand with a history of creating very powerful real-world/digital experiences - representing the vanguard of what I view as one of the most important trends in social media. Social is not an end unto itself - it is a means that, when combined with physical world experiences – is far more than the sum of its parts.

Ask yourself "How is my brand capitalizing on SoLoMo (social + local + mobile)?" – before your competition starts asking the same thing.

Read more about the promotion here.

 

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