Huggies Gets All GoPro with Babies—with Heartwarming Results (Video) (Rick Mathieson: GENERATION WOW

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Huggies Gets All GoPro with Babies—with Heartwarming Results (Video)

November 18, 2014

Meet the 'Momentcam': A new marketing effort from Huggies Korea that involves two clip-on cameras - one for mom, one for baby - that capture those everyday moments from the perspective of both mother and child. Hard not to love the results.

But this isn't just about video capturing those moments. It's about using those videos to tell the story behind these moments - and associating the brand with something so magical.

How is your brand using technology to connect at an emotional level?

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