« March 2015 | Main | May 2015 »

The Secrets of Success with 3D Projection: Q&A with Go2's Adrian Scott (Pt 3) (Video)

 

So how do you do 3D projection mapping right?

Go2 Production's Adrian Scott gets into the secrets of success with 3D projection mapping in part three of my recent conversation with him.

We'll hear about some of the Copperfieldian stagecraft he and his team used to pull off experiences like the one shown above, which was part of a project we worked on together for LoopNet and involved making a 10-story building disappear.

 

The effort went on to win Best 3D Projection Mapping Content at the 2014 Digital Signage Expo, and was part of an integrated campaign that won Best of Show: B2B Marketing at the Summit International Creative Awards

In addition to the main event, we'll get some insights on how to use video of your 3D projection as a social media lever long after the projector lights have gone dark.

AdrianCLICK HERE TO LISTEN TO: THE SECRETS OF SUCCESS WITH 3D PROJECTION - A Q&A WITH GO2'S ADRIAN SCOTT (PT 3)

(Approx 4:08)

PLUS:

LISTEN TO PART ONE: Move Over 3D Projection, 4D Projection is Here

LISTEN TO PART TWO: From Here to Holograms

 

NEW: JOIN OUR LINKEDIN GROUP

Like us on Facebook

Follow us on Twitter

Listen in on iTunes


Q&A: Go2's Adrian Scott (Pt 2): From Here to Holograms (Video)

 

Call it "ROI at the speed of 'Like.'"

In part two of my recent conversation with Adrian Scott, head of Vancouver-based Go2 Productions, we discuss why the real power of 3D projections like the ones shown in the highlight reel above isn't the display itself—it's what you (and passersby) do with it afterward via social media.

We'll also hear about some of the emerging technologies that will see 3D projection evolve into something closer to the Star Trek Holodeck—or at least like a certain scene in another fabled space opera.

AdrianCLICK HERE TO LISTEN TO Q&A: ADRIAN SCOTT, GO2 PRODUCTIONS (PART 2)

 ALSO:

LISTEN TO PART ONE: Move Over 3D Projection, 4D Projection is Here

 

NEW: JOIN OUR LINKEDIN GROUP

Like us on Facebook

Follow us on Twitter

Listen in on iTunes


Q&A: Go2's Adrian Scott: Move Over 3D, 4D Projection Is Here (Video) (Pt 1)

 

Is Digital Outdoor the new TV spot?

I've posed the question before, and more and more, it seems like the answer is an emphatic "Yes!"

While TV is still the dominant form of media, digital outdoor in general - 3D Projection Mapping in particular - creates an blockbuster experience for all within eye shot.

For the uninitiated, 3D Projection Mapping is very much what it sounds like: Projection that uses 3D technology to transform buildings, geographic structures and other (typically but not exclusively outdoor) 2D surfaces for maximum effect. I'm talking office buildings that literally come to life to astonishing effect.

Indeed, 3D Projection is coming into its own, most often used at large scale brand or campaign launch events. But more importantly, it's what smart brands do after the event that matters most. Think the kind of video that goes viral very quickly, eliciting many "oohs" and "ahs" along the way.

And no other company in North America seems to be as prolific at the art and science of 3D Projection as Vancouver, British Columbia-based Go2 Productions

Over the last few years, Go2 has developed 3D experiences for Southwest Airlines, Genie, Sports Illustrated, Pepsi, Trukfit, Hyundai, LG Electronics and more - usually on behalf of ad agencies in need of expertise in this amazing new milieu.

In fact, we've collaborated with Go2 on brand launch experience for  LoopNet and Seagate Technologies.

In part one of a recent interview with Scott, we talk about two new initiatives. Watch the videos featured in this post, and listen as Adrian describes what 3D Projection Mapping is, and how he and his team have even engaged other senses to create not just 3D, but 4D experiences.

AdrianCLICK HERE TO LISTEN TO: Q&A: ADRIAN SCOTT, GO2 PRODUCTIONS (PART 1)

(Approx 3:53)

 

 

NEW: JOIN OUR LINKEDIN GROUP

Like us on Facebook

Follow us on Twitter

Listen in on iTunes


Farewell Q&A with NY Times Ad Columnist Stuart Elliott (Concl): Uncertainty Certain

Can someone who has never worked in advertising really cover it?

Or is it even better that way?

In the conclusion of my recent "exit interview" with legendary New York Times ad industry columnist Stuart Elliott, we discuss what it was like to cover such a idiosyncratic industry without much first-hand experience in the business. 

How did being one step removed hinder - or help?

As Elliott says goodbye to the Times, we'll get his views on that topic.

And we'll try one last time to get his predictions for what's next in the world of advertising. His response is worth noting even for those of us who do work in this crazy, wonderful industry.

CLICK HERE TO LISTEN TO: FAREWELL Q&A WITH STUART ELLIOTT: WHAT I SAW AT THE REVOLUTION (CONCLUSION): UNCERTAINTY CERTAIN

(Approx: 3:29)

Listen to Part One here: What I Saw at the Revolution

Listen to Part Two here: The Rise & Risks of Content Marketing

Listen to Part Three here: Change is (On) the Air

NEW: JOIN OUR LINKEDIN GROUP

Like us on Facebook

Follow us on Twitter

Listen in on iTunes