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WENDY'S SECRET INGREDIENT: CONSUMER TECHNOLOGY

 

Turns out there's something even cooler than Wendy's supremely appealing spokesperson Morgan Smith Goodwin (above).

Word is out that the fast fooder has opened up an innovation lab focused on fast-tracking consumer-facing tech and experiences, with an emphasis on all things mobile.

Never mind that it's called 90-Degree Labs - 160 degrees is the minimum safe cooking for ground beef - it sounds like a smart initiative.

Read more here (via Digiday)

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3D Projection Mapping vs. Augmented Reality: Q&A with Go2's Adrian Scott (Concl)

 

"Like magic before your eyes."

That's how Go2 Production's Adrian Scott puts it when comparing 3D projection mapping to most virtual and augmented reality experiences requiring mobile phones, Oculus Rift, Google Cardboard or other consumer devices to enjoy.

In the conclusion of my recent conversation with Scott, we talk about a 3D projection experience we developed for Seagate Technology's brand relaunch at CES this January.

Playing off the "data tile" elements of Seagate's new Living Logo (the world's first patent-pending brand identity), the experience (video at top) features the voice talent of William Lyman (narrator of "PBS Frontline"), as well as an original score from Alain Mayrand, who did orchestrations for the movies "Ender's Game" and "Elysium").

 

Be sure to check out the behind-the-scenes video, too (directly above).

And then listen to the finale of our audio interview, where you'll hear about some of the considerable challenges associated with trying to pull off a 3D projection like this in the middle of the day, in a very unconventional space—and about Scott's favorite 3D projection project ever.

Adrian

CLICK HERE TO LISTEN TO: 3D PROJECTION VS. AUGMENTED REALITY - A Q&A WITH GO2'S ADRIAN SCOTT (Conclusion)

(Approx 4:47)

PLUS:

LISTEN TO PART ONE: Move Over 3D Projection, 4D Projection is Here

LISTEN TO PART TWO: From Here to Holograms

LISTEN TO PART THREE: The Secrets of Success with 3D Projection

 

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