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Rick Mathieson on Blasingame Show/Forbes Radio (Pt 2): The Rise of Prankvertising

Rick Mathieson on Blasingame Show/Forbes Radio (Pt 1): Products Are The New Services

 

Get ready for a 2015 'Half-Time' Report on Digital Marketing Trends.

With the Cannes Lions Ad Festival in full swing (which we'll look at a little more in depth next week), I was featured on the Jim Blasingame Show on Forbes Radio.

Jim has me on from time to time to report on trends in the world of larger brands that I typically work in, and then translate what those trends might mean for his mostly SMB audience.

This time out, we discuss three trends that SMBs would be insane to ignore, starting with Amazon's latest disruptive technology—DASH (see video above)—as well as what it means to local retailers beyond bookstores long ago disintermediated by Amazon, and what they can do to counteract it now.

Launched in March, DASH is an early and interesting entrant in online retailers' quests to leverage the emerging Internet of Things.

It remains to be seen whether consumers will cotton to it. But as a trend, it's something local retailers need to watch.

Smart ones will act on it now, using far more mainstream platforms—or deal with it when it or successors pose more threat.

Listen in, here:

JUNE 2015 DIGITAL MARKETING REPORT: AUTHOR RICK MATHIESON (PT 1): PRODUCTS ARE THE NEW SERVICES

(4-mins, 30-sec)

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