Social media may get all the attention these days, but more marketers are gravitating back toward that original form of digital marketing: email.

There's good reason: According to research from McKinsey and Company, email outperforms Facebook and Twitter in terms of conversion rates by 40X.

So what's driving the move back toward email? That's the topic of a recent appearance on the Jim Blasingame Show. While Jim's show is mostly targeted to small- to medium-size companies, this conversation applies to any marketer looking to boost performance—even if it means revisiting one of the oldest of our newfangled digital channels.

CLICK TO HEAR AUTHOR RICK MATHIESON ON BLASINGAME SHOW: EMAIL MARKETING SECRETS (PT 1)

(Approx. 4 min 40 sec)

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