GramGram: This Is Your Grandma's Social Media—Here's How to Use It (Video)
Author Rick Mathieson on Blasingame Show: Email Marketing Secrets (Pt 1)

From Wearables to Sniffables: This NIVEA App Detects Body Odor (Video)


Call it The Internet of Stinks: The new NIVEA NOSE app will tell you what those around you may desperately want to, but won't.

Just put your phone in the NIVEA NOSE protective case, stick your mobile phone in your armpit, and the app uses an algorithm to determine if your fresh—or fetid.

How? According to Creativity, it first benchmarks your normal smell, and then watches for deviations from that level.

Personally, I'm thinking a.) what if your "normal" smell is ferociously bad; b.) if you have to ask, the answer's probably yes, you stink, and c.) if you've got time to rub your phone in your pits, why not just rub on some NIVEA deodorant, instead?

Then again, maybe that's the point.

A nice branded effort either way.

Learn more here.


Like us on Facebook

Follow us on Twitter

Listen in on iTunes


Feed You can follow this conversation by subscribing to the comment feed for this post.

interesting to read and to learn

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)