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Author Rick Mathieson on Blasingame Show: Email Marketing Secrets (Pt 1)

Email marketing 2Social media may get all the attention these days, but more marketers are gravitating back toward that original form of digital marketing: email.

There's good reason: According to research from McKinsey and Company, email outperforms Facebook and Twitter in terms of conversion rates by 40X.

So what's driving the move back toward email? That's the topic of a recent appearance on the Jim Blasingame Show. While Jim's show is mostly targeted to small- to medium-size companies, this conversation applies to any marketer looking to boost performance—even if it means revisiting one of the oldest of our newfangled digital channels.

CLICK TO HEAR AUTHOR RICK MATHIESON ON BLASINGAME SHOW: EMAIL MARKETING SECRETS (PT 1)


(Approx. 4 min 40 sec)

 

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From Wearables to Sniffables: This NIVEA App Detects Body Odor (Video)

 

Call it The Internet of Stinks: The new NIVEA NOSE app will tell you what those around you may desperately want to, but won't.

Just put your phone in the NIVEA NOSE protective case, stick your mobile phone in your armpit, and the app uses an algorithm to determine if your fresh—or fetid.

How? According to Creativity, it first benchmarks your normal smell, and then watches for deviations from that level.

Personally, I'm thinking a.) what if your "normal" smell is ferociously bad; b.) if you have to ask, the answer's probably yes, you stink, and c.) if you've got time to rub your phone in your pits, why not just rub on some NIVEA deodorant, instead?

Then again, maybe that's the point.

A nice branded effort either way.

Learn more here.

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