Toyota's Immersive Theater Experience, Starring Milla Jovovich (Video)
February 28, 2017
A new effort to launch the Toyota C-HR features an immersive, interactive theater experience that secretly films participants and their reactions.
The idea: to drive home the notion of finding the perfect flow.
According to Creativity, the idea behind "The Night That Flows" is meant to highlight the C-HR's "design pillars' - sound, design, and driving dynamics.
We just think it's cool.