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Heineken 'Worlds Apart' Pulls Off What Pepsi Couldn't (Video)


... Mostly by not trivializing issues and by bringing people who are world's apart a little closer. 

Oh, and by being true to the role Heineken actually plays in the world—as an ice breaker.

Pretty powerful stuff, actually.

Read more here.


Doritos Bag's Built-in Casette Player Rocks Soundtrack to 'Guardians 2' (Video)

 


Have to love this—plus the fact that the day of the movie premiere, Doritos and Marvel will host "Rock Out Loud" pop-up recording booths in LA and NY. No word yet on any special appearances by Groot.


Enter: 'The Micro Mac'—April Fools from McDonalds, AirBNB & Google Play

You gotta love these April Fools Day pranks from Mickey D's and others (scroll down for more). For more on these and other brand goofing for April 1, 2017, check out Adweek's roundup here and The Verge's recap (including Snapchat's brilliant Instagram filter), here.

Oh, and don't miss our favorite: The Augmented Reality Monocle for hipsters.

What did your brand do this year? What are your plans for 2018? Let us know!

Airbnb: 'Humanless Host'

'Google Play for Pets'