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AMEX Facebook Campaign Rewards Users for Watching Video (Video)

August 08, 2017

Sometimes it pays to listen.

At least, that was the case with this Facebook campaign promoting a Guns & Roses concert.

Knowing full well that 90 percent of Facebook users watch videos with audio turned off, AMEX snuck in a surprise. Those who activated audio got a surprise—a voice over that told them the first 50 to text in the name of the band's lead singer would win a free ticket to the concert.

How might your brand incentivize people to view your video advertising? —Rick Mathieson

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Posted at 05:01 AM in Media Culture, Social Media, Web | | Comments (0)

Tags: advertising, American Express, AMEX, audio, brand, facebook, generation wow, genwow, marketing, music, rick mathieson, social media, the voice surprise, video

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