Rick & Rick: The One with the Super Bowl Ad Trends 2018 (Podcast)
February 13, 2018
It's a Rick & Rick Rewind back to Super Bowl Sunday and the show we recorded the morning of the big game. In a special expanded episode, Rick Mathieson and Rick Wootten tackle:
- Who we think will win the year's biggest games—football and advertising
- Whether the estimated $5.2 million cost to run a 30-second commercial is even worth it
- What research says about Super Bowl ROI and what the money would buy you in digital media
- Super Bowl ad trends leading into kick-off—the viral videos, social media plays, teasers and more
- Digital game plans from Pepsi and Mercedes—from virtual reality to branded mobile games
- Our favorite spots and what we make of them
Some of the spots we talk about in this episode:
Amazon: Alexa Loses Her Voice
Doritos Blaze vs. Mt. Dew Ice
Avocados from Mexico
Jack in the Box: Martha Stewart
Toyota: Good Odds
Pringles: Flavor Stacking
PLUS: Learn more about RICK MATHIESON and RICK WOOTTEN.
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