Copywriters the world over can breathe a sigh of relief: AI won't be taking their jobs—at least not yet.
In a new campaign, Burger King demonstrates what happens when TV commercials are written by a machine learning algorithm with "advanced pattern recognition capabilities." Let's just say it's not what one might expect given all the hype around AI these days.
Then again, how else would you get lines like, "The chicken crossed the road to become a sandwich," "The Whopper lives in a bun mansion, just like you," and "Math is tasty ... eat the math. BK logo appears."
On top of its recent "Whopper Neutrality" and "Chick Tax" stunts, the King is on a role. It's secret? According to the brand, it's all about learning from hackers to establish what it calls "brand relevance."
Watch more of the commercials, here.
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