Burger King, Nike, ESPN and more. See what makes a winner most, as the 2nd Annual Rick and Rick Awards continue with Best Mobile Marketing 2018. Winners include:
💥 Brand Reborn: "Player Unknown: Battlegrounds" took its rapidly shrinking world by storm to become the #1 mobile game of 2018 (at 2:02)
🍔 Trolling Mickey D's: BK's #WhopperDetour offered 1-cent Whoppers if you're within 600-feet of a McDonalds location—generating 1 million downloads in its first 36 hours (at 4:30)
👟 NIKE AR Shopping: Nike launches its "Kyrie 4 Red Carpet Edition" sneaker with a test of Facebook Messenger's AR feature (at 10:25) Learn more here.
🏀 iPhone Interrupted: ESPN scores with this test promotion for its coverage of the NBA finals that made use of iPhone's AirDrop feature to freak people out (at 7:02) Learn more here.
🏃♀️ 'Legend' is Born: Adidas "Here to Create Legend" created on-the-fly, personalized videos for all 200,000 runners in the Boston Marathon, complete with their personal stats—and has them ready to view and share within just a few hours (at 13:40)