« February 2019 | Main | April 2019 »

2018 Best AR/VR Campaigns

It's awards season here at Rick and Rick, and this is the first of a series of special episodes where the Ricks count down the year's bests in a whole host of marketing channels. We're talking mobile marketing, digital outdoor, augmented reality, viral videos, branded games and a whole lot more.

(approx 20 min) (For US audiences; see SoundCloud's Cookie and Privacy policies)

In Part 1: The Best Augmented Reality and Virtual Reality Marketing in 2018. That's right—it’s a roundup of each of our top 3 favorite initiatives in AR and VR from the marketing year that was, including:

 

🖼 #3: VR: Musée de l’Orangerie: 'Claude Monet: The Water Lily Obsession' (Rick W)/At 3:38

Wins best use of VR in a museum exhibit

 

👨‍🚀     #3: VR: National Geographic 'One Strange Rock': 'Astronaut Reality Helmet' (Rick M)/At 5:23

Wins best experiential promotion involving space helmets


 

😎 #2: Oculus Go VR Hardware (Rick W)/At 7:50

Wins for best VR enablement technology

 

⚽️     #2: VISA FIFA Football Shooting Experience (Rick M)/At 10:56

Wins best use of Live AR involving a swift kick to the balls

 

🏊‍♀️    #1: National Geographic: AR Issue (Rick W)/At 14:25

Wins for best use of AR in print

👟    #1: NIKE: REACTLAND (Rick M)/At 17:05

Wins for best use of Live AR/Gamification to get off your ass and go for a run

 


Best Social Media Campaigns 2018

All-New: From KFC, to Domino's to Kellogg's and more, the Rick & Rick Awards continue as the Ricks count down the Top 3 Social Media Campaigns 2018.

In This Episode:

🛡 Rick Gets Overprotective

🍗 KFC: Royal FCK-Up (at 1:30)
www.youtube.com/watch?v=0cG0Vw_k-eg

🍕 Dominos: Pothole Fixer (at 3:45)
www.youtube.com/watch?v=JDd-HP3FA4s

🥞 Kellogg's: Eggo/Stranger Things (at 7:12)
www.youtube.com/watch?v=RZvKsByBpSs

🚫 March for Our Lives: Vicious Cycle (at 9:05)
www.youtube.com/watch?v=T66XegbMLJs

🍲 KFC: 11 Herbs & Spices (at 11:10)
www.youtube.com/watch?v=fK5AbkbyWmM

🤫 Rick Does ASMR for Team Toronto (at 14:00)

Use player above or listen on iTunes (Approx. 15:35) (For US audiences; see SoundCloud cookie/privacy policy)