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2018 Best AR/VR Campaigns

It's awards season here at Rick and Rick, and this is the first of a series of special episodes where the Ricks count down the year's bests in a whole host of marketing channels. We're talking mobile marketing, digital outdoor, augmented reality, viral videos, branded games and a whole lot more.

(approx 20 min) (For US audiences; see SoundCloud's Cookie and Privacy policies)

In Part 1: The Best Augmented Reality and Virtual Reality Marketing in 2018. That's rightโ€”itโ€™s a roundup of each of our top 3 favorite initiatives in AR and VR from the marketing year that was, including:

 

๐Ÿ–ผ #3: VR: Musรฉe de lโ€™Orangerie: 'Claude Monet: The Water Lily Obsession' (Rick W)/At 3:38

Wins best use of VR in a museum exhibit

 

๐Ÿ‘จโ€๐Ÿš€     #3: VR: National Geographic 'One Strange Rock': 'Astronaut Reality Helmet' (Rick M)/At 5:23

Wins best experiential promotion involving space helmets


 

๐Ÿ˜Ž #2: Oculus Go VR Hardware (Rick W)/At 7:50

Wins for best VR enablement technology

 

โšฝ๏ธ     #2: VISA FIFA Football Shooting Experience (Rick M)/At 10:56

Wins best use of Live AR involving a swift kick to the balls

 

๐ŸŠโ€โ™€๏ธ    #1: National Geographic: AR Issue (Rick W)/At 14:25

Wins for best use of AR in print

๐Ÿ‘Ÿ    #1: NIKE: REACTLAND (Rick M)/At 17:05

Wins for best use of Live AR/Gamification to get off your ass and go for a run

 


Best Social Media Campaigns 2018

All-New: From KFC, to Domino's to Kellogg's and more, the Rick & Rick Awards continue as the Ricks count down the Top 3 Social Media Campaigns 2018.

In This Episode:

๐Ÿ›ก Rick Gets Overprotective

๐Ÿ— KFC: Royal FCK-Up (at 1:30)
www.youtube.com/watch?v=0cG0Vw_k-eg

๐Ÿ• Dominos: Pothole Fixer (at 3:45)
www.youtube.com/watch?v=JDd-HP3FA4s

๐Ÿฅž Kellogg's: Eggo/Stranger Things (at 7:12)
www.youtube.com/watch?v=RZvKsByBpSs

๐Ÿšซ March for Our Lives: Vicious Cycle (at 9:05)
www.youtube.com/watch?v=T66XegbMLJs

๐Ÿฒ KFC: 11 Herbs & Spices (at 11:10)
www.youtube.com/watch?v=fK5AbkbyWmM

๐Ÿคซ Rick Does ASMR for Team Toronto (at 14:00)

Use player above or listen on iTunes (Approx. 15:35) (For US audiences; see SoundCloud cookie/privacy policy)