We're digging a new campaign from Nike Europe that's designed to inspire young girls to get physically active.

The effort, from W&K Amsterdam, involves a virtual game of tag that can be played across TikTok, Instagram, YouTube and Snapchat for the chance to earn rewards points. As Ad Age reports, there will also be a real-world game of tag in London's Lee Valley on Sept. 24. 

Nike has always been innovative in its marketing and advertising, and the brand long ago learned that it pays big to play games with your customers. 

The only weak spot we see in "You're It"? Nike's famous tagline. Oops. 

Learn more about Nike "You're It" here.