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#EscapeTheClown: BK is Using AR to Troll Mickey D's And We Are There for 'It'

 

Just when you think Burger King can't top the crowning glory of last year's Whopper Detour campaign promoting its mobile app, it pulls off a battle royal from within its chief rival's own stores. 

Last year, BK won countless awards for geo-targeting offers for a 1-cent Whopper to customers who come within 800 feet of a McDonald's (see the success story below). But BK Germany may have upped the ante—again. 

In a cross promotion celebrating the release of "It Chapter Two," Burger King is using advertising on Facebook and Twitter to invite consumers to download its mobile app and scan a review of "It" within a movie magazine McDonald's distributes in-store.

According to The Drum, when consumers download the app, they're able to play an augmented reality-enabled mobile game that displays a "flee and run" route to the nearest BK. If they make it there within a certain amount of time, they're able to buy a Whopper for just one cent. 

It's just the latest in the kind of inventive campaigns that helped BK clean up at this year's Cannes Lions Advertising Festival—and at the cash register. And in truth, BK's unorthodox philosophy about marketing has been on display as far back as its work with CPB Group.

With this brilliantly devious cross-promotion, the QSR might just win "Creative Brand of the Year" for a second year in a row. 

 

 


🏃‍♀️🏃🏽‍♀️'You're It': Nike Starts a Game of Tag to Inspire Girls

 

We're digging a new campaign from Nike Europe that's designed to inspire young girls to get physically active.

The effort, from W&K Amsterdam, involves a virtual game of tag that can be played across TikTok, Instagram, YouTube and Snapchat for the chance to earn rewards points. As Ad Age reports, there will also be a real-world game of tag in London's Lee Valley on Sept. 24. 

Nike has always been innovative in its marketing and advertising, and the brand long ago learned that it pays big to play games with your customers

The only weak spot we see in "You're It"? Nike's famous tagline. Oops. 

Learn more about Nike "You're It" here.

 

 


🌮 Inside the Taco Bell Hotel, Why You're a Cyber-stalker, Summer Movie Scorecard & More

What really went down at the Taco Bell Hotel. Our Summer '19 Box Office Scorecard. Why YouTube seems to think robots deserve animal rights. Spidey's future with the MCU, and more. From Sept 2.

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IN THIS EPISODE:

🕷 Did Spidey Really Get Spiked From the MCU? (at 2 min, :30 sec)

👀 Why We're All Cyber-stalkers Now (5:55)

🤖 Why YouTube Thinks Robots Deserve Animal Rights (7:28)

🌮 What Really Went Down at the Taco Bell Hotel (9:17)

🌐 Enter: The Holo-sphere (11:34)

🎬 The Battle to Rank Among the Top 10 Movies of 2019 (14:33)

⚔️ What movie ranked dead last in the top 100 movies this summer? (15:30)

🍅 Which of these movies got the highest rating on Rotten Tomatoes this summer (16:03)

🦈 Which summer 2019 movie tried to be this year's "Meg"? (16:48)

Approx. 18 min, 25 sec.

For US audiences. Review cookie and privacy policies for SoundCloud, iTunes, and all other streaming services.


📺 Lucky Charms Marshmallows Go Super-sized, The Banana Splits Return, 'The Boys' Goes Big Time & More

The Ricks discuss Amazon Prime's superhero satire, "The Boys." Super-sized Lucky Charms marshmallows are coming to a s'more near you. The Banana Splits are back—in a gory new, R-rated movie. McDonald's McFizz cups are getting double takes for all the wrong reasons. "Friends" gets its own LEGO set, and a whole lot more. From August 27.

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IN THIS EPISODE

👨‍🏫 The Ricks talk Back to School and pre-Internet gaming in the good old days (at :25 sec)

🗓  The Ricks have a big milestone coming up (at 1 min, 40 sec)

🧜‍♀️ It's summertime, so of course Pumpkin Spice Lattes are already back (at 2:00)

🥤Remembering McDonald's Shamrock Shakes of yesteryear (at 2:32)

🍌The Banana Splits are back, in an very violent, R-rated horror flick (at 3:35)

📺  Why you need to drop everything & watch "The Boys" on Amazon Prime (at 5:08)

🥛 Did somebody say McWTF? McFizz is an unintentional eye-opener (at 9:00)

😸"Friends": Old TV comes with perks—LEGO's Central Perk Playset (at 10:13)

🥣 Lucky Charms Jet-Puffed Marshmallows: Magically Delicious? (at 11:20)

🚀 "Star Wars Barbie" rocks the geek look—for an out-of-this-world price (at 12:34)

📸 Instagram and WhatsApp get new names (at 14:13)

📱 Verizon sells Tumbler to Automattic … for how little? (at 15:05)

🦸🏻‍♂️  Look who's coming to CW's "Crisis on Infinite Earths" (at 15:52)

Approx. 17:05. For US audiences. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services.