π Doritos 'Crashes' Super Bowl, B2B Branding & Content Conquers Cannes
November 21, 2024
Doritos "Crash the Super Bowl" returns after nearly a decade. How content marketing conquered the Cannes Lions Advertising Festival. Why digital payments are emerging as a key element of B2B brand building. Plus: What the heck did a bag of dropped Cheetos' Cheetle do to the Carlsbad Caverns? From October 12.
IN THIS EPISODE:
π The Ricks' return for an all-new season (at 01:11)
π§ Alien: Romulus, Salem's Lot, Evil & More: Horror that's hitting the Ricks' radar (05:00)
π Content's coronation at the Cannes Lions Advertising Festival (09:12)
π» Doritos revives its popular "Crash the Super Bowl" user-generated ad contest (11:14)
π΅ Why digital payments are becoming a key element of B2B brand building (12:51)
β’οΈ Why dropped Cheetos' had a world-changing impact on the Carlsbad Caverns (15:50)
π In the age of generative AI, organic search traffic is in for some stuff (17:52)
π΅π»ββοΈ A surprising look at changing consumer search behaviors (18:51)
Approx. 21 minutes, 7 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.