🎄 Is Tesla hitting full-throttle—or stuck in reverse? In this all-new episode, the Rick's review the hits and misses on Interbrand's new Fastest-Growing Brands list. James Bond enjoys a Belvedere Christmas while Amazon shows us how "Joy is Made"—courtesy of Taika Waititi. "Adulting" and "zonkey" make the Scrabble dictionary. Plus: Cyberquad gets ditched. And Cheetos' cheese dust gets a name—along with a hilarious holiday gift launch. From Dec 4, 2022. 

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IN THIS EPISODE:

⛳️ Rick M. suffers a mishap on the back nine (at 1 min, 30 sec)
🎸 Rick W. parties at the 2022 Rock & Roll Hall of Fame (at 3:12)
📖 "Embiggen" & "Zonkey" make the Scrabble Dictionary (at 5:16)
🏆 Interbrand's 2022 Fastest-Growing Brands(at 6:40)
⛄️ Taika Waititi delivers Amazon's "Joy" ...
🍸... and helps James Bond bust a move for Belvedere (at 10:02)
👩🏾‍🔬 What's tripping up marketing in the metaverse?(at 13:25)
🛞 Forget the sh*tshow at Twitter—what happened with Cyberquad? (at 14:45)
🎁 A must-have holiday gift (or not) from one of today's cheesiest brands (at 15:48)

Approx. 18 minute. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🦸🏻‍♂️ Comic-Con correspondents Kurt Ho and Eric V give Rick and Rick the lowdown on Comic-Con International 2022: This year's cosplay crazes, buzziest trailers, exclusive collectibles, and all the hits and Miss Minutes from the triumphant return of geekdom's biggest event. Plus: An epic game of Loaded Questions: The Comic-Con Movie Trailers Edition! From Aug 10.

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👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻

IN THIS EPISODE

🎮 Childhood Friends Forever: Welcoming Kurt Ho & Eric V back to the show (at 1 min)
🐍 First take of Post-COVID Comic-Con—and a trip to the Cobra Recruitment Center (at 2:40)
🔌 Streamer, studio activation no-shows and memories of recent successes (at 4:32)
🎉 Crowd control & Funko craziness as fandom returns en masse (at 5:18)
🦸🏻 Dr. Strange, Captain Carter, and a need for speed: the year's biggest cosplays (at 6:23)
🚀 Eric V's quest for a 501st Legion-worthy Star Wars costume … (at 7:56)
👽 … Courtesy of Director Krennic (at 9:59)
🛸 The swag and collectibles won, lost, and longed-for (at 11:10)
⏰ Top Funko Pops include Serpentor, Peacemaker and … Miss Minutes (at 12:47)
🤖 Kurt gets anime-ted over hard-to-find Robotech T's (at 13:44)
💥 Loaded Questions: The Comic-Con Movie Trailer Edition (at 15:15)
💪 Jennifer Walters is a 30-something attorney who also happens to be …? (at 15:38)
🦑 Black Panther: Wakanda Forever's villain is all wet (but we have other options) (at 17:49)
⚡️ The soundtrack to the Shazam: Fury of the Gods trailer is all Business (at 19:30)
🥋 John Wick's latest gets back to basics (at 20:43)
🎰 Black Adam: Is success in question, or just a matter of Fate? (at 21:28)
🐉 Eddie Munson's revenge? Dungeons & Dragons: Honor Among Thieves (at 24:18)
📺 Rick M wants to see a new twist to the horror series Chucky (at 24:48)
🎬 Wrapping things up with a (really, really bad) Yoda joke (at 25:06)

Approx. 25 minutes, 57 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

The Loaded Questions keep flying as we recall some of our favorite memories from Season 2 of Rick and Rick Rule the World.

🎯 The Joker steals the show at the Venice Film Festival. KFC's new dating simulator game seems seriously creepy. The very different Coke Challenge could land you in jail. And is it time to say, "Oh, Thank Heaven for iPhone 11?" Plus a whole lot more.

In This Episode:

🏖 One Rick gets to enjoy "Rio" … (at :45 sec)

💣 … While the other Rick gets a "View to a Kill" (at 1 min :30 sec)

🤖 Weekly poll: "Terminator: Dark Fate" vs. "Zombieland: Double Tap" (at 2:16)

🃏 No fooling: "The Joker" takes Venice—is he gunning for an Oscar next? (at 3:45)

🍎 Eleven sent: The iPhone's goes bionic (at 5:30)

👃🏻 A very different kind of Coke Challenge is nothing to sneeze at (at 7:26)

🕹 From the WTAF Dept: The new dating simulator game from KFC (8:48)

🤡 BK's new AR game helps you "Escape the Clown" (at 9:30)

🍺 Now you can own your Bud Light Victory Fridge (at 10:45)

🍗 Popeye's goes BYOB: Bring Your Own Bun (12:00)

😶 Quick: Name the latest brand to 86 its logo (at 13:35)

🎾 Mercedes serves up voice and AR tech to score big (at 14:58)

Or Listen Here 🃏

Approx. 17 minutes

For US audiences. Review cookie and privacy policies for SoundCloud, iTunes, and all other streaming services.

Just when you think Burger King can't top the crowning glory of last year's Whopper Detour campaign promoting its mobile app, it pulls off a battle royal from within its chief rival's own stores. 

Last year, BK won countless awards for geo-targeting offers for a 1-cent Whopper to customers who come within 800 feet of a McDonald's (see the success story below). But BK Germany may have upped the ante—again. 

In a cross promotion celebrating the release of "It Chapter Two," Burger King is using advertising on Facebook and Twitter to invite consumers to download its mobile app and scan a review of "It" within a movie magazine McDonald's distributes in-store.

According to The Drum, when consumers download the app, they're able to play an augmented reality-enabled mobile game that displays a "flee and run" route to the nearest BK. If they make it there within a certain amount of time, they're able to buy a Whopper for just one cent. 

It's just the latest in the kind of inventive campaigns that helped BK clean up at this year's Cannes Lions Advertising Festival—and at the cash register. And in truth, BK's unorthodox philosophy about marketing has been on display as far back as its work with CPB Group.

With this brilliantly devious cross-promotion, the QSR might just win "Creative Brand of the Year" for a second year in a row. 

We're digging a new campaign from Nike Europe that's designed to inspire young girls to get physically active.

The effort, from W&K Amsterdam, involves a virtual game of tag that can be played across TikTok, Instagram, YouTube and Snapchat for the chance to earn rewards points. As Ad Age reports, there will also be a real-world game of tag in London's Lee Valley on Sept. 24. 

Nike has always been innovative in its marketing and advertising, and the brand long ago learned that it pays big to play games with your customers. 

The only weak spot we see in "You're It"? Nike's famous tagline. Oops. 

Learn more about Nike "You're It" here.

New Coke returns after 34 years. Nike gives Fortnite characters some badass kicks. Magical marketing words. Your chances of dying from everyday activities, and more.

In this Episode:

😡 "Brightburn" Torches the Superman Mythos (at :52 sec)

🕺🏻 Don't Go Dancing: Your Surprising Chances of Dying Doing Everyday Things (6:01)

🥤 New Coke Returns in Cross-Promo for "Stranger Things" Season 3 (at 8:52)

👟 Nike Skins Jump into Fortnite (at 10:08)

🧒🏼 "Runaway Train" Music Video Brings Geolocation to a Good Cause (at 11:10)

🎩 18 Marketing Words That Boost Conversion (at 13:07)

🍔 BK "Whopper Detour" Case Study (at 14:22)

👩🏼‍🎤 Snap's Singing a New Tune (at 16:06)

(Approx. 17 min 30 sec)

(For US audiences; review cookie and privacy policies for iTunes, SoundCloud, Spotify and all other streaming services and sites)

Move over, Eggo Waffles: 'Stranger Things' has its own Lego Playset, now. Gen X runs for President and gets upstaged by a Millennial. Why the role of the CMO isn't want it used to be—plus a whole lot more.

IN THIS EPISODE:

🍿 'Wick' wows Wootten (at :50 seconds)

🐲 Name 'Game': 'GoT' finale and the babies named after the show's characters (at 1:42)

😡 Red Son: 'BrightBurn' reimagines the mythology of Superman (at 2:42)

🧟‍♂️ New Lego playset is one of the 'Stranger Things' we've seen this week (at 3:47)

🎮 Sony's gaming pact with Microsoft—did anyone tell the PlayStation team?(at 4:56)

💑 LaCoste commercial is a visual tour de force (at 8:03)

🤹🏻‍♀️ Meet the Chief Engagement Officer: The changing role of the CMO (at 10:48)

🇺🇸 Molly Ringwald for President? Gen X runs for office (at 14:02)

⏳ At T-minus 6 months, are you ready for the California Consumer Privacy Act? (at 15:07)

💋 The lip-lock that broke the Internet (at 16:03) Approx 17 min, 35 sec. For US audiences only. See cookie and privacy policies for SoundCloud, iTunes, Spotify, and all other applicable sites, apps, and streaming services.

It's awards season here at Rick and Rick, and this is the first of a series of special episodes where the Ricks count down the year's bests in a whole host of marketing channels. We're talking mobile marketing, digital outdoor, augmented reality, viral videos, branded games and a whole lot more.

(approx 20 min) (For US audiences; see SoundCloud's Cookie and Privacy policies)

In Part 1: The Best Augmented Reality and Virtual Reality Marketing in 2018. That's right—it’s a roundup of each of our top 3 favorite initiatives in AR and VR from the marketing year that was, including:

🖼 #3: VR: Musée de l’Orangerie: 'Claude Monet: The Water Lily Obsession' (Rick W)/At 3:38

Wins best use of VR in a museum exhibit

👨‍🚀     #3: VR: National Geographic 'One Strange Rock': 'Astronaut Reality Helmet' (Rick M)/At 5:23

Wins best experiential promotion involving space helmets

😎 #2: Oculus Go VR Hardware (Rick W)/At 7:50

Wins for best VR enablement technology

⚽️     #2: VISA FIFA Football Shooting Experience (Rick M)/At 10:56

Wins best use of Live AR involving a swift kick to the balls

🏊‍♀️    #1: National Geographic: AR Issue (Rick W)/At 14:25

Wins for best use of AR in print

👟    #1: NIKE: REACTLAND (Rick M)/At 17:05

Wins for best use of Live AR/Gamification to get off your ass and go for a run