🤵🏼‍♂️ Snapchat's AR Mirrors For Prom Season, Consumer Confusion Over AI & More

⁉️ It's time for a quick round of Loaded Questions featuring questions about Snapchat's new AR initiative for Men's Wearhouse, consumer confusion over phrases like "Powered by AI" and more.

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IN THIS EPISODE

🥽 Forget cosplay lenses: Snapchat AR is going retail—just in time for prom season (at 00:39)
💸 A $700 million settlement rocks the media world (at 02:40)
🤖 WTF does "powered by AI" mean? Confused consumers want to know (at 04:32)
🪄 Canva's alternative word for "AI" that's pure–we'll, you'll just have to hear for yourself (at 05:45)

Approx. 6 minutes, 44 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


😎 Pepsi's New Logo, Cottonelle Gets Ripples, NASA's Top Sci-Fi Flicks, Bud's Backlash & More

Pepsi rolls out its first new logo in 14 years. Cottonelle Ultra Clean toilet paper gets up close and personal with 'Tales From…Down There.' NASA names the best—and worst—sci-fi movies of all time. Why Bud Light's missteps may have caused March-through-May Madness, plus a whole lot more. From May 9. 

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IN THIS EPISODE

🌏 Where in the world wasn't Rick Wootten? (at 01:02)
🧟‍♂️ Finally catching "The Last of Us" (at 03:07)
🏆 Did 2023's Best Picture really deserve winning Everything, Everywhere? (at 06:04)
👽 Surprises in NASA's Best & Worst Sci-Fi movies of all time (at 08:08)
🥤 Pepsi's new logo: Choice of a new generation? Same-old, same-old? Or both? (at 11:57)
🧨 Why Bud Light's March-to-May Madness went so wrong (at 15:04)
💩 Cottonelle Ultra Clean's "Tales From…Down There" gets the gunk out (at 18:11)

Approx. 20 minutes, 47 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


🏆 Landing Legoland—Q&A With Whit Hiler, ECD at Ad Age 'Small Agency Of The Year' Cornett

If the trajectory of Whit Hiler's advertising career strikes you as unconventional, that's only because it is. Forget the background in art or copy. Hiler took a different route to becoming an executive creative director—and so far, it's working out pretty darn well for him.

In fact, mere minutes into a conversation with him, two things happen. First, you can't help but like the guy. And second, you start to appreciate the virtue of possessing just the right amount of naïveté to pursue ambitions someone who "knows better" might foolishly dismiss out of hand.

In this Rick and Quick interview, this ECD at Lexington, Kentucky-based ad agency Cornett (teamcornett.com) talks about his evolution from car salesman, to agency new business rep, to award-winning creative chief. Along the way, he shares how this 50-person Ad Age "Small Agency of the Year" (2021) scored a little account called Legoland Resorts—and helped A&W fix a 40-year-old "marketing fail." From March 21.

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IN THIS EPISODE

🚗 Driving a Modern Don Draper: The evolution as a 21st Century Mad Man (at 0:58)
👕 From retail logos to Legoland Resorts: How hard lessons beget big wins (at 1:24)
👩🏻‍💼 Behind every great ad agency: The wife-slash-boss leading Cornett (at 2:38)
🥊 Joining and jousting A-List agencies for the win—one interlocking plastic brick at a time (at 6:00)
🍔 Helping A&W fix a 40-year-old marketing fail with a little help from "A Beautiful Mind" (at 8:19)

Approx. 11 minutes, 15 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


🏈 Pop Quiz: What's Your Super Bowl Ad Recall?

📺 On February 12, advertisers spent millions to showcase their commercials during one of the year's biggest television broadcasts. But how well do you remember their spots? In an episode recorded on Super Bowl Sunday, the Ricks test your recall and discuss the best—and worst—commercials of Ad Bowl 2023. From February 28.

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IN THIS EPISODE:

💰 A :30 second spot during this year's Super Bowl will cost you … how much? (at 02:03)
🏰 One man's Super Bowl commercial is another man's Castle Idaho (at 03:02)
🔺 Jack Harlow, Missy Elliott and Elton John push all the angles for this brand (at 03:59)
🚬 Maya Rudolf clams up over her effort to replace M&Ms with … something chewier (at 05:14)
😮‍💨 Jeep 4xe may destroy animal habitats, but at least it won't pollute them (at 06:28)
🐾 What's the best spot from this year's Super Bowl? Our ruff guesses (at 07:29)
🙏🏻 He Gets Us—but do we get Him? Our hot take (at 10:18)
🎭 Ben Stiller and Steve Martin really love Pepsi Zero Sugar … or do they? (at 12:26)
🤐 TurboTax gets footloose–but what is Melissa McCarthy saying in that Booking.com spot? (at 13:42)
💊 The cast of 'Breaking Bad' wants to give you the munchies—will you bite? (at 14:36)
🤣 Rick W. poses a question that has everything—except a correct answer (at 15:52)

Approx. 17 minutes, 7 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


📈 2023 Trend Watch (Concl)—Influencer Marketing, Experiential, Home Automation & More

🔮 In the conclusion to their 2023 Trend Watch, the Ricks discuss the waning influence of influencers. Brands recommit to experiential marketing. Home automation sees new adoption. And while Rick M. has trouble with pronouncing "2023 Trend Watch" while Rick W. struggles with the name of Pantone's Color of the Year. From February 22. 

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IN THIS EPISODE

🤩 Influencer marketing loses altitude while community gains new clout (at 0:40)
🐣 The rebirth of Experiential Marketing—no consumer devices required (at 2:26)
🛠️ Home automation and its use cases rev up, but we may not even recognize it (at 4:44)
🔕 Memo to brands: easy-to-manage notifications, please (at 8:18)
🫣 Consumer sentiment, ethical AI, and other CMO concerns for 2023 (at 9:41)
🛍️ From Metaverse to AI: What's hot or not to retailers in 2023 (at 11:01)
🎨 And Pantone's Color of the Year is … easy for you to say (at 11:34)

Approx. 13 minutes and six seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


🔮 Our 2022 Predictions Scorecard, Pick-Up Lines From ChatGPT, 'The Volume' & More

In our annual Predictions Scorecard episode, the Ricks revisit their big predictions for the year—what they got right, what they got ridiculously wrong, in the worlds of marketing, media, tech and pop culture. Plus: Cuffing Season pick-up lines generated by ChatGPT, Netflix's "1899" cranks up "The Volume," and a whole lot more. From December 28, 2022. 

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IN THIS EPISODE:

📖 Rick M sends Rick W a "Die Hard" children's holiday gift book (at 1-min 57-sec)
🎬 "1899" on Netflix cranks up "The Volume" (at 3:25)
🦶🏼 Rick M's predictions about a Lotrimin-branded NFT (at 5:00)
📺 Overly-optimistic about box office, but nailing streaming(at 5:48)
🏢 Mixed results on predictions for the hybrid workforce (at 7:37)
📈 Adding a "D" for "Democracy" to ESG Funds? Not yet (at 9:46)
🦠 "What Covid?" by Summer & return to lockdowns by Fall? (at 10:50)
0️⃣ Nailing the # of Tesla Cybertrucks delivered in 2022 (at 12:36)
🌐 Metaverse: Boom time or empty & sad virtual worlds? (at 13:37)
🤖 ChatGPT's best pick-up lines come with warnings (at 17:35)
🤬 Survey says: "The gift that keeps on grating" (at 19:52)
🏈 Look who's advertising in Super Bowl LVII (at 20:48)

Approx. 22 minutes and 20 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


🎁 Hottest-But-Hardest-to-Get Tech Gifts For Holiday 2022

🎅🏼 In a new Rick & Quick episode, the Ricks reveal their annual list of the hottest but hardest-to-get tech gifts for Holiday 2022. For the first time ever, a previous year's winner has returned to what is widely seen as the ultimate barometer of global holiday zeitgeist. Please accept our apologies in advance. From December 14, 2022. 

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⛄️ IN THIS EPISODE:

The 3️⃣ Hottest But Hardest to Get Tech Gifts for Holiday 2022:

🛻 #3: The gift described as "game-changing," "shatterproof," and "coming soon" continues to prove it isn't.

🐦 #2: Two nifty ways to kill one little blue bird.

🤓 #1: A lightweight headset that could give Meta Quest Pro a run for the money—at a fraction of the cost.

Approx. 3-minutes and 38-seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


🎨 Nestlé Milks AI, Disney+ Marvels With AR, Plus: Holiday '22 Ecommerce Projections

🎙 Are the "4 P's of Marketing" due for an upgrade? Compound V from "The Boys" becomes a real-life energy drink. Nestlé uses AI to expand Vermeer's classic painting, "The Milk Maid." Brie Larson aims to marvel us with a cool new AR experience, and more.

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IN THIS EPISODE

🍿 Wesley Snipes is fangs-up over the new "Blade" movie series (at 1 min, 07 sec)
🦇 Ready for a "Batman 4" starring Christian Bale? DC fans weigh in (at 2:09)
🦸🏻‍♂️ Hugh Jackman returns as Wolverine in "Deadpool 3," and everybody's here for it (at 3:15)
🎨 Nestlé uses AI-generated art to augment Vermeer's "The Milk Maid" (at 5:39)
🏋🏼‍♂️ Super powers on-tap? Compound V from "The Boys" is a new energy drink (at 8:06)
👁"Remembering" AR: Brie Larson is here to marvel us (at 9:12)
🛒 Is it time for the "4 P's of Marketing" to get a fifth "P"? (at 11:58)
🎅🏼 Up, down, or ?: Deloitte predicts Holiday 2022 retail & ecommerce sales (at 14:18)
👟 Just Do It: Nike races into the metaverse and "phygital" commerce (at 16:11)
🤨 Morning Consult: Moviegoers love the metaverse; most consumers have never heard of it (at 18:12)

Approx. 20 minutes, 04 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


☀️ Vecna Scares Scooby, Lays Fingertip Washing Machine, Hasbro Selfie Action Figures & More

⛱ It's an End-of-Summer Spectacular as the Ricks talk Voodoo Ranger Beer's big punk out, Lays potato-chip-fingers washing machine, the social media sensation who offered $50K to help him find a job—plus Loaded Questions and a whole lot more. From August 26.

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IN THIS EPISODE

😎 Rick Wootten mourns Summer's end, but looks forward to Halloween (at 1 min, 14 sec)
✈️ The Ricks revisit Portland & Eugene, OR—and apologize for California (at 1:38)
🦸🏻‍♂️ 5 group cosplays we should have seen at Comic-Con this summer, but didn't (at 5:08)
🤹🏼‍♂️ Dr. Strange and the Full House of Foolery (at 6:02)
🦴 Zoinks: The Mystery Machine becomes a bloody mess (at 6:13)
🎸 Green queen chews on some heavy metal (at 6:28)
💈 The Flowbee'd one seeks the Fifth Element (at 6:33)
📺 Forget Captain Carter—here's a real blast from the past (at 6:45)
🍿 "Batgirl" begins a new round of aggravating scheduling changes at Warner Bros. (at 7:23)
🧨 Hasbro's Selfie Action Figures put your face on GI Joe, Marvel Heroes & More (at 10:16)
💦 Betcha can't wash just one: Lays' new washing machine cleans greasy fingertips (at 11:15)
💋 Lip-smackin': Applebee's serves up Spicy Chicken Wing-flavored Lip Gloss (really) (at 12:23)
🍺 Voodoo Ranger Beer punks California's wine country—generating boffo publicity (at 13:27)
👨🏽‍💻 Dude becomes a social media phenom by tricking people into boosting engagement (at 15:22)
🌭 Oscar Mayer has something for you to suck on during the Dog Days of Summer (at 17:54)
🦚 Broadcast bust? NBC is reportedly considering the once unthinkable (at 19:12)
🍜 Pot Noodles wants you to know that it's no longer crap (at 21:08)

Approx. 23 minutes, 15 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


😎 Thor Hearts Geico, Oscar Mayer Bacon Goes Scratch & Sniff, Best Times To Post To Social

The Mighty Thor is back—with love, thunder, and Geico Insurance. Oscar Mayer wants you to scratch and sniff the bacon. Plus: Best times to post to social media for global engagement, Loaded Questions and a whole lot more. From July 8.

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IN THIS EPISODE

⛱ The Ricks relive Laguna Beach memories (at 1 min, 8-seconds)
🍿 Hammer Time: Thor is kicking serious Asgard while locking eyes with Star Lord (at 2:57)
🦎 The Thors Next Door: The space Viking pitches Geico, California Almonds & more (at 6:02)
🥓 Oscar Mayer is out with a scratch & sniff bacon ad complete with grease stains (at 8:00)
🍨 Netflix's "Love & Gelato" has some travel tips for Americans visiting Italy (at 10:25)
🍔 Brands have fun with the British PM's announcement that he'll step down (at 12:08)
🔑 Tesla Model S and Model X will no longer come with a key item (at 13:)
⏰ Best times to post to social media for global engagement (at 15:20)

Approx. 17 minutes, 54 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.