#EscapeTheClown: BK is Using AR to Troll Mickey D's And We Are There for 'It'

 

Just when you think Burger King can't top the crowning glory of last year's Whopper Detour campaign promoting its mobile app, it pulls off a battle royal from within its chief rival's own stores. 

Last year, BK won countless awards for geo-targeting offers for a 1-cent Whopper to customers who come within 800 feet of a McDonald's (see the success story below). But BK Germany may have upped the anteโ€”again. 

In a cross promotion celebrating the release of "It Chapter Two," Burger King is using advertising on Facebook and Twitter to invite consumers to download its mobile app and scan a review of "It" within a movie magazine McDonald's distributes in-store.

According to The Drum, when consumers download the app, they're able to play an augmented reality-enabled mobile game that displays a "flee and run" route to the nearest BK. If they make it there within a certain amount of time, they're able to buy a Whopper for just one cent. 

It's just the latest in the kind of inventive campaigns that helped BK clean up at this year's Cannes Lions Advertising Festivalโ€”and at the cash register. And in truth, BK's unorthodox philosophy about marketing has been on display as far back as its work with CPB Group.

With this brilliantly devious cross-promotion, the QSR might just win "Creative Brand of the Year" for a second year in a row. 

 

 


๐Ÿƒโ€โ™€๏ธ๐Ÿƒ๐Ÿฝโ€โ™€๏ธ'You're It': Nike Starts a Game of Tag to Inspire Girls

 

We're digging a new campaign from Nike Europe that's designed to inspire young girls to get physically active.

The effort, from W&K Amsterdam, involves a virtual game of tag that can be played across TikTok, Instagram, YouTube and Snapchat for the chance to earn rewards points. As Ad Age reports, there will also be a real-world game of tag in London's Lee Valley on Sept. 24. 

Nike has always been innovative in its marketing and advertising, and the brand long ago learned that it pays big to play games with your customers

The only weak spot we see in "You're It"? Nike's famous tagline. Oops. 

Learn more about Nike "You're It" here.

 

 


๐ŸŒฎ Inside the Taco Bell Hotel, Why You're a Cyber-stalker, Summer Movie Scorecard & More

What really went down at the Taco Bell Hotel. Our Summer '19 Box Office Scorecard. Why YouTube seems to think robots deserve animal rights. Spidey's future with the MCU, and more. From Sept 2.

Or listen by link

IN THIS EPISODE:

๐Ÿ•ท Did Spidey Really Get Spiked From the MCU? (at 2 min, :30 sec)

๐Ÿ‘€ Why We're All Cyber-stalkers Now (5:55)

๐Ÿค– Why YouTube Thinks Robots Deserve Animal Rights (7:28)

๐ŸŒฎ What Really Went Down at the Taco Bell Hotel (9:17)

๐ŸŒ Enter: The Holo-sphere (11:34)

๐ŸŽฌ The Battle to Rank Among the Top 10 Movies of 2019 (14:33)

โš”๏ธ What movie ranked dead last in the top 100 movies this summer? (15:30)

๐Ÿ… Which of these movies got the highest rating on Rotten Tomatoes this summer (16:03)

๐Ÿฆˆ Which summer 2019 movie tried to be this year's "Meg"? (16:48)

Approx. 18 min, 25 sec.

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๐Ÿ“บ Lucky Charms Marshmallows Go Super-sized, The Banana Splits Return, 'The Boys' Goes Big Time & More

The Ricks discuss Amazon Prime's superhero satire, "The Boys." Super-sized Lucky Charms marshmallows are coming to a s'more near you. The Banana Splits are backโ€”in a gory new, R-rated movie. McDonald's McFizz cups are getting double takes for all the wrong reasons. "Friends" gets its own LEGO set, and a whole lot more. From August 27.

Or listen by link

IN THIS EPISODE

๐Ÿ‘จโ€๐Ÿซ The Ricks talk Back to School and pre-Internet gaming in the good old days (at :25 sec)

๐Ÿ—“  The Ricks have a big milestone coming up (at 1 min, 40 sec)

๐Ÿงœโ€โ™€๏ธ It's summertime, so of course Pumpkin Spice Lattes are already back (at 2:00)

๐ŸฅคRemembering McDonald's Shamrock Shakes of yesteryear (at 2:32)

๐ŸŒThe Banana Splits are back, in an very violent, R-rated horror flick (at 3:35)

๐Ÿ“บ  Why you need to drop everything & watch "The Boys" on Amazon Prime (at 5:08)

๐Ÿฅ› Did somebody say McWTF? McFizz is an unintentional eye-opener (at 9:00)

๐Ÿ˜ธ"Friends": Old TV comes with perksโ€”LEGO's Central Perk Playset (at 10:13)

๐Ÿฅฃ Lucky Charms Jet-Puffed Marshmallows: Magically Delicious? (at 11:20)

๐Ÿš€ "Star Wars Barbie" rocks the geek lookโ€”for an out-of-this-world price (at 12:34)

๐Ÿ“ธ Instagram and WhatsApp get new names (at 14:13)

๐Ÿ“ฑ Verizon sells Tumbler to Automattic โ€ฆ for how little? (at 15:05)

๐Ÿฆธ๐Ÿปโ€โ™‚๏ธ  Look who's coming to CW's "Crisis on Infinite Earths" (at 15:52)

Approx. 17:05. For US audiences. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services.


๐Ÿ— Cheetos Mascot Named New Colonel Sanders, The Vegans Are coming, Diet Coke's New Label-Free Soda Cans & More

Brand_graphicDiet Coke unveils label-free soda cans. Taco Bell Hotel reservations sell out in two minutes. Sabra warns 'The Vegans are coming' to your summer BBQ. And the Cheetos mascot is named new Colonel Sanders. From July 7.

IN THIS EPISODE:

๐Ÿ—   The Cheetos mascot gets named the new โ€ฆ Colonel Sanders? (at 1 min 21 sec)

๐Ÿฅค    Diet Coke erases its identity in the name of inclusiveness (at 2:51)

๐ŸŒฎ     Welcome to the Hotel WTF: Taco Bell Hotel reservations sell out in under two minutes (at 5:10)

๐Ÿ–    Sabra warns 'The Vegans are Coming' to your summer BBQ (at 6:46)

๐Ÿ‘˜    Did Kim Kardashian opens her 'Kimono' to major controversy? (at 8:58)

๐Ÿ›’     Why US ecommerce growth is about to get tougher (at 9:35)

๐Ÿ‘น     'Stranger's Things: Will product placement turn everybody's favorite Netflix show upside down? (at 10:28)

Approx. 12:23

For US audiences. Review cookie and privacy policies for SoundCloud, iTunes and all other streaming services.


๐Ÿ’ฅ 2019 Cannes Lions Grand Prix Winners, Mary Meeker's Internet Trends Report & More

Internet Trends ReportInside Mary Meeker's 2019 Internet Trends Report. Grand Prix Winners from this year's Cannes Lions Advertising Festival. Miller Light turns a beer into a game controller. Plus, all the coolest Funko toys headed to San Diego Comic-Con, and a whole lot more.

IN THIS EPISODE

๐Ÿ•ท    'Spider-Man: Far from Home' arrives just in time (at :48 sec)

๐Ÿฆ‡    Poll about best Caped Crusader leaves out Adam West, fans go batshit (at 1:26)

๐Ÿป    Miller Lite turns a beer can into a game controller, and we'll drink to that (at 3:39)

๐Ÿ‘๐Ÿป      Who's a better Internet role model: Keanu Reeves or Mark Hamill?  (at 6:20)

๐Ÿคก      Chuckles, Krusty, or Pennywise? Funko's funky Comic-Con line up (at 8:32)

๐Ÿ“ฑ      Key insights from Mary Meeker's 2019 Internet Trends Report (at 10:20)

๐Ÿ†      Grand Prix winners at the 2019 Cannes Lions Advertising Festival (at 19:08)

โญ๏ธ     Holy Hollywood icons: Look who's getting a star on the Walk of Fame (at 22:03)

๐Ÿฆ     2019 Cannes Lions' Buzzword Bingo (at 22:40)

๐Ÿฆธ๐Ÿปโ€โ™‚๏ธ    More special edition toys coming to San Diego Comic-Con (at 24:04)

Approx. 27 min.

(For US audiences. Be sure to review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services.)   


๐Ÿš€ 'Space' Jam, Gillette's 'First Shave,' Booze as the New Wellness Drink & More

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Pearl Jam's out to party like it's 2062. Booze wants to be the new wellness drink. Gillette's "First She." Man-size Kleenex and more.

In this Episode:

๐Ÿš€ "Space" Jam: Pearl Jam's New Space Needle Time Capsule
(at 1 min, 30 sec)

๐Ÿ’ฅ ComicCon: Marvel & WB Pull Out of Hall H
(at 4:27)

๐Ÿธ Booze is the New Wellness Drink?
(at 5:57)

๐Ÿง”๐Ÿฝ Gillette's "First Shave"
(at 8:38)

โ›‘ Shocking Los Angeles: "Mass Shooting Insurance"
(at 10:30)

๐Ÿž One Outdoor Brand's Search-Jacking Jumble
(at 12:33)

๐Ÿคง Inclusion: "Man-size Kleenex"
(at 14:18)

(Approx. 15 min, 40 seconds)

For US audiences. Review cookie and privacy policies for Soundcloud, iTunes, Spotify and all other streaming platforms.


๐Ÿง”๐Ÿฝ Dollar Shave Club's 'Dad Bods,' IKEA;s Sitcom Living Rooms & More

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Dollar Shave Club celebrates 'Dad Bods.' Ikea turns your living room into the set of your favorite sitcom. How to become a bolder brand. Top on-page SEO factors. And enter: The Bancake List, targeting iHob haters, plus more.

In this Episode:

๐ŸŽธ๐Ÿ“บ ๐ŸŽง iTunes, RIP (at :52 seconds)

๐Ÿ‘จ๐Ÿฝโ€๐Ÿ’ป Apple's $999 monitor stand (at 2:30)

โ–ถ๏ธ Disney v. Netscape (at 3:52)

๐Ÿฆ‡ Batman Does Buehring (at 5:30)

๐Ÿ™ˆ Dollar Shave Club Puts 'Dad Bods' on Display (at 6:40)

๐Ÿฅž iHob's 'Bancake List' (at 8:25)

๐Ÿ›‹ IKEA's Sitcom Living Rooms (at 9:55)

๐Ÿ’ช๐Ÿผ How to Be a Bolder Brand (at: 11:14)

๐Ÿ•ต๐Ÿฝโ€โ™€๏ธ Top On-Page SEO Factors (at 14:07)

๐ŸงŸโ€โ™‚๏ธ Crazy Upcoming Animated TV Shows (at 15:03)

๐Ÿป Getting Fined for Bailing on Your Brew Crew (at 16:30)

Approx 18 min. For US audiences. Review cookie and privacy policies for SoundCloud, iTunes, Spotify, all other sites and players.


'New Coke' Returns, Fortnite Just Does It, Magical Marketing Words & More

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New Coke returns after 34 years. Nike gives Fortnite characters some badass kicks. Magical marketing words. Your chances of dying from everyday activities, and more.

In this Episode:

๐Ÿ˜ก "Brightburn" Torches the Superman Mythos (at :52 sec)

๐Ÿ•บ๐Ÿป Don't Go Dancing: Your Surprising Chances of Dying Doing Everyday Things (6:01)

๐Ÿฅค New Coke Returns in Cross-Promo for "Stranger Things" Season 3 (at 8:52)

๐Ÿ‘Ÿ Nike Skins Jump into Fortnite (at 10:08)

๐Ÿง’๐Ÿผ "Runaway Train" Music Video Brings Geolocation to a Good Cause (at 11:10)

๐ŸŽฉ 18 Marketing Words That Boost Conversion (at 13:07)

๐Ÿ” BK "Whopper Detour" Case Study (at 14:22)

๐Ÿ‘ฉ๐Ÿผโ€๐ŸŽค Snap's Singing a New Tune (at 16:06)

(Approx. 17 min 30 sec)

(For US audiences; review cookie and privacy policies for iTunes, SoundCloud, Spotify and all other streaming services and sites)


๐ŸงŸโ€โ™‚๏ธ 'Stranger Things' Lego Set, Gen X Runs for President, and 'The New CMO'

Rickandrick_st_playset2Move over, Eggo Waffles: 'Stranger Things' has its own Lego Playset, now. Gen X runs for President and gets upstaged by a Millennial. Why the role of the CMO isn't want it used to beโ€”plus a whole lot more.

IN THIS EPISODE:

๐Ÿฟ 'Wick' wows Wootten (at :50 seconds)

๐Ÿฒ Name 'Game': 'GoT' finale and the babies named after the show's characters (at 1:42)

๐Ÿ˜ก Red Son: 'BrightBurn' reimagines the mythology of Superman (at 2:42)

๐ŸงŸโ€โ™‚๏ธ New Lego playset is one of the 'Stranger Things' we've seen this week (at 3:47)

๐ŸŽฎ Sony's gaming pact with Microsoftโ€”did anyone tell the PlayStation team?(at 4:56)

๐Ÿ’‘ LaCoste commercial is a visual tour de force (at 8:03)

๐Ÿคน๐Ÿปโ€โ™€๏ธ Meet the Chief Engagement Officer: The changing role of the CMO (at 10:48)

๐Ÿ‡บ๐Ÿ‡ธ Molly Ringwald for President? Gen X runs for office (at 14:02)

โณ At T-minus 6 months, are you ready for the California Consumer Privacy Act? (at 15:07)

๐Ÿ’‹ The lip-lock that broke the Internet (at 16:03) Approx 17 min, 35 sec. For US audiences only. See cookie and privacy policies for SoundCloud, iTunes, Spotify, and all other applicable sites, apps, and streaming services.