๐Ÿ˜Ž Why Podcasts are the New Website, DIY Deepfakes, and More

DIY audio deepfakes. Tinder's new choose-your-own-adventure streaming series. The new app that tells you if the people texting you are being flirtatious, or if you're strictly friendzone. Plus more. 

IN THIS EPISODE: 

๐Ÿ’ฅ JJ Abrams enters the Spider-verse, with a little help from his son (at 48 seconds)

๐Ÿ˜ Flirt-worthy, or strictly friendzone? A new app scans your text conversations to find out (at 2 min, 52 sec)

๐Ÿ™…๐Ÿปโ€โ™‚๏ธ A new app allows you to create audio deepfakes of yourselfโ€”so what could go wrong? (at 4:51)

โ˜•๏ธ Is it Pumpkin Spiceโ€”or poison? And did a 23-year-old woman just find out the hard way? (at 5:58)

๐Ÿ’ Swipe left or right? Tinder's new choose-your-own-adventure-style streaming series (at 8:02)

๐Ÿฅค Shake a Coke and a Smile: New Coke cans trigger cool new augmented reality experiences (at 9:18)

๐ŸŽง Thanks to Google algorithm updates, podcasts are the new webpage (at 13:03)

๐Ÿ“ฐ What those Google algorithm changes mean to news aggregators may be bad news

๐Ÿ›’ Which generation has the most ethical shoppers? Spoiler alert: It's not the Boomers

๐ŸŽ…๐Ÿผ It's still summer, so of course these two brands are already running Christmas ads

Or Listen on iTunes

Approx 17 min, 34 sec.

For US audiences only. See cookie and privacy policies for SoundCloud, iTunes, Spotify, and all other applicable sites, apps, and streaming services.


๐Ÿ— Popeye's Goes BYO Bun, KFC Readies Dating Simulator Game, and More

๐ŸŽฏ The Joker steals the show at the Venice Film Festival. KFC's new dating simulator game seems seriously creepy. The very different Coke Challenge could land you in jail. And is it time to say, "Oh, Thank Heaven for iPhone 11?" Plus a whole lot more.

In This Episode:

๐Ÿ– One Rick gets to enjoy "Rio" โ€ฆ (at :45 sec)

๐Ÿ’ฃ โ€ฆ While the other Rick gets a "View to a Kill" (at 1 min :30 sec)

๐Ÿค– Weekly poll: "Terminator: Dark Fate" vs. "Zombieland: Double Tap" (at 2:16)

๐Ÿƒ No fooling: "The Joker" takes Veniceโ€”is he gunning for an Oscar next? (at 3:45)

๐ŸŽ Eleven sent: The iPhone's goes bionic (at 5:30)

๐Ÿ‘ƒ๐Ÿป A very different kind of Coke Challenge is nothing to sneeze at (at 7:26)

๐Ÿ•น From the WTAF Dept: The new dating simulator game from KFC (8:48)

๐Ÿคก BK's new AR game helps you "Escape the Clown" (at 9:30)

๐Ÿบ Now you can own your Bud Light Victory Fridge (at 10:45)

๐Ÿ— Popeye's goes BYOB: Bring Your Own Bun (12:00)

๐Ÿ˜ถ Quick: Name the latest brand to 86 its logo (at 13:35)

๐ŸŽพ Mercedes serves up voice and AR tech to score big (at 14:58)

Or Listen Here ๐Ÿƒ

Approx. 17 minutes

For US audiences. Review cookie and privacy policies for SoundCloud, iTunes, and all other streaming services.


#EscapeTheClown: BK is Using AR to Troll Mickey D's And We Are There for 'It'

 

Just when you think Burger King can't top the crowning glory of last year's Whopper Detour campaign promoting its mobile app, it pulls off a battle royal from within its chief rival's own stores. 

Last year, BK won countless awards for geo-targeting offers for a 1-cent Whopper to customers who come within 800 feet of a McDonald's (see the success story below). But BK Germany may have upped the anteโ€”again. 

In a cross promotion celebrating the release of "It Chapter Two," Burger King is using advertising on Facebook and Twitter to invite consumers to download its mobile app and scan a review of "It" within a movie magazine McDonald's distributes in-store.

According to The Drum, when consumers download the app, they're able to play an augmented reality-enabled mobile game that displays a "flee and run" route to the nearest BK. If they make it there within a certain amount of time, they're able to buy a Whopper for just one cent. 

It's just the latest in the kind of inventive campaigns that helped BK clean up at this year's Cannes Lions Advertising Festivalโ€”and at the cash register. And in truth, BK's unorthodox philosophy about marketing has been on display as far back as its work with CPB Group.

With this brilliantly devious cross-promotion, the QSR might just win "Creative Brand of the Year" for a second year in a row. 

 

 


๐ŸŒฎ Inside the Taco Bell Hotel, Why You're a Cyber-stalker, Summer Movie Scorecard & More

What really went down at the Taco Bell Hotel. Our Summer '19 Box Office Scorecard. Why YouTube seems to think robots deserve animal rights. Spidey's future with the MCU, and more. From Sept 2.

Or listen by link

IN THIS EPISODE:

๐Ÿ•ท Did Spidey Really Get Spiked From the MCU? (at 2 min, :30 sec)

๐Ÿ‘€ Why We're All Cyber-stalkers Now (5:55)

๐Ÿค– Why YouTube Thinks Robots Deserve Animal Rights (7:28)

๐ŸŒฎ What Really Went Down at the Taco Bell Hotel (9:17)

๐ŸŒ Enter: The Holo-sphere (11:34)

๐ŸŽฌ The Battle to Rank Among the Top 10 Movies of 2019 (14:33)

โš”๏ธ What movie ranked dead last in the top 100 movies this summer? (15:30)

๐Ÿ… Which of these movies got the highest rating on Rotten Tomatoes this summer (16:03)

๐Ÿฆˆ Which summer 2019 movie tried to be this year's "Meg"? (16:48)

Approx. 18 min, 25 sec.

For US audiences. Review cookie and privacy policies for SoundCloud, iTunes, and all other streaming services.


๐Ÿ“บ Lucky Charms Marshmallows Go Super-sized, The Banana Splits Return, 'The Boys' Goes Big Time & More

The Ricks discuss Amazon Prime's superhero satire, "The Boys." Super-sized Lucky Charms marshmallows are coming to a s'more near you. The Banana Splits are backโ€”in a gory new, R-rated movie. McDonald's McFizz cups are getting double takes for all the wrong reasons. "Friends" gets its own LEGO set, and a whole lot more. From August 27.

Or listen by link

IN THIS EPISODE

๐Ÿ‘จโ€๐Ÿซ The Ricks talk Back to School and pre-Internet gaming in the good old days (at :25 sec)

๐Ÿ—“  The Ricks have a big milestone coming up (at 1 min, 40 sec)

๐Ÿงœโ€โ™€๏ธ It's summertime, so of course Pumpkin Spice Lattes are already back (at 2:00)

๐ŸฅคRemembering McDonald's Shamrock Shakes of yesteryear (at 2:32)

๐ŸŒThe Banana Splits are back, in an very violent, R-rated horror flick (at 3:35)

๐Ÿ“บ  Why you need to drop everything & watch "The Boys" on Amazon Prime (at 5:08)

๐Ÿฅ› Did somebody say McWTF? McFizz is an unintentional eye-opener (at 9:00)

๐Ÿ˜ธ"Friends": Old TV comes with perksโ€”LEGO's Central Perk Playset (at 10:13)

๐Ÿฅฃ Lucky Charms Jet-Puffed Marshmallows: Magically Delicious? (at 11:20)

๐Ÿš€ "Star Wars Barbie" rocks the geek lookโ€”for an out-of-this-world price (at 12:34)

๐Ÿ“ธ Instagram and WhatsApp get new names (at 14:13)

๐Ÿ“ฑ Verizon sells Tumbler to Automattic โ€ฆ for how little? (at 15:05)

๐Ÿฆธ๐Ÿปโ€โ™‚๏ธ  Look who's coming to CW's "Crisis on Infinite Earths" (at 15:52)

Approx. 17:05. For US audiences. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services.


'New Coke' Returns, Fortnite Just Does It, Magical Marketing Words & More

Genwow_cola

New Coke returns after 34 years. Nike gives Fortnite characters some badass kicks. Magical marketing words. Your chances of dying from everyday activities, and more.

In this Episode:

๐Ÿ˜ก "Brightburn" Torches the Superman Mythos (at :52 sec)

๐Ÿ•บ๐Ÿป Don't Go Dancing: Your Surprising Chances of Dying Doing Everyday Things (6:01)

๐Ÿฅค New Coke Returns in Cross-Promo for "Stranger Things" Season 3 (at 8:52)

๐Ÿ‘Ÿ Nike Skins Jump into Fortnite (at 10:08)

๐Ÿง’๐Ÿผ "Runaway Train" Music Video Brings Geolocation to a Good Cause (at 11:10)

๐ŸŽฉ 18 Marketing Words That Boost Conversion (at 13:07)

๐Ÿ” BK "Whopper Detour" Case Study (at 14:22)

๐Ÿ‘ฉ๐Ÿผโ€๐ŸŽค Snap's Singing a New Tune (at 16:06)

(Approx. 17 min 30 sec)

(For US audiences; review cookie and privacy policies for iTunes, SoundCloud, Spotify and all other streaming services and sites)


๐Ÿ— KFC Busts a Move, AR Dragons, CX Sells & More

Rickandrick_ar_dragon_experience_got_and_more
๐Ÿ— KFC's new 'Bucket Bangers' Spotify playlist. AR dragons dive-bomb baseball fans. Parents name their kids after 'Game of Thrones' characters. ASMR affirmations for creative directors. Plus: The secrets of CX appeal and a whole lot more.

IN THIS EPISODE: 

๐ŸŽ‰ A shout out to special listener (at :40 sec)

๐Ÿฒ SK Telecom's augmented reality dragons dive-bomb baseball fans (at 1:03)

๐Ÿฐ Parents are naming their children after their favorite 'Game of Thrones' characters (at 3:15)

๐Ÿ‘Ÿ Move over, Laurel & Yanny: How you see these tennis shoes tells you whether you're right- or left-brained (at 4:20)

๐ŸŽง Top 5 ASMR Affirmations for Creative Directors (at 6:10)

๐Ÿ” Traffic Jam Whopper: Burger King will deliver right to your car door when you're stuck traffic (at 9:30)

๐ŸŽถ KFC busts a move with a finger-licking playlist with all 46 hip hop tunes that mention the brand (at 11:20)

๐Ÿ›’ CX Appeal: Top 4 things customers value most when it comes to a positive customer experience (at 12:57)

๐Ÿšถโ€โ™€๏ธ๐Ÿšถ The high price of even one bad customer experience (at 15:53)

๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆ Age-old Mom-isms that apply to CX (at 17:28)

(Approx. 19 min, 5 sec. For US audiences. See cookie and privacy policies for Soundcloud, iTunes, Spotify and all streaming services.)


Coca-Cola's Silent Print Ads You Can Hear, BK's Unhappy Meals & More

Rick and rick silent print ads you can hear
Coca-Cola's silent print ads you can hear. Burger King's New Unhappy Meals. Leadership Advice from Artificial Intelligence. Plus: How to think like a futurist, ASMR for Artists, and a whole lot more.

IN THIS EPISODE:

๐Ÿฟ  Will 'Avengers' End 'Avatar's' Reign and Top $3 Billion? (at :35 seconds)

๐Ÿง   Leadership Slogans from Artificial Intelligence (at 2:30)

๐ŸŽงASMR Affirmations for Artists (at 3:48)

๐Ÿ—ฃ  Social Media Toughens Up (at 6:36)

๐ŸฅคCoca-Cola's Silent Print Ads You Can Hear (at 10:09)

๐Ÿ”        Burger King's Unhappy Meals (at 13:14)

๐Ÿ›        The #1 Channel for Customer/Retailer Communications (at 16:14)

๐Ÿ”ฎ5 Top Ways to Think Like a Futurist (at 16:14)

๐Ÿ›’The #1 Most Powerful Tool for Driving In-Store Traffic

(Approx. 21 min, 35 sec. For US audiences. See cookie and privacy policies for Soundcloud, iTunes, Spotify and all streaming services.)

Also listen on iTunes โ€”and now on Spotify, too!

 
 
 

๐Ÿ›ฃ Our Second Annual Marketing Predictions Episode

Rick and rick 2019 marketing predictions
We get in touch with our inner Pre-Cogs as we reveal our top three predictions for digital marketing , media, and more in the year ahead. That's right: It's our 2nd Annual Predictions Episode, and if our recent Predictions Scorecard episode is any indication, this is an episode you don't want to miss! From March 7. 

IN THIS EPISODE:

๐Ÿ‘‘ Is Disney Domination at risk this year? (at 1:07)

๐ŸŽฌ Will 'Avengers: Endgame' really be 2019's box office champ?
(at 1:15)

โšก๏ธ โ€ฆ Or will 'Captain Marvel' blast her way to the top? (at 1:44)

๐Ÿ‘พ Are you ready to hit the GaaS - as in, "Games-as-a-Service"? (at 2:02)

๐Ÿค– Is MarTech cruising on autopilot, or in for a turbulent reality check this year? (at 7:07)

๐Ÿ“šWill marketing go old-school in the months ahead? And what would that even mean? (at 8:35)

๐Ÿ“ฃ Will 'Deep Fakes' mean real headaches for business and society this year? (at 10:34)

๐Ÿ‘จ๐Ÿปโ€๐ŸŽจ Will AI replace the advertising creative director? (at 12:47)

๐Ÿ›’ Will shortsighted C-suites give up on CX initiatives in a softening economy? (at 15:08)

๐Ÿ˜Ž Is VR ready for the arena? And what happens if it's not? (at 16:53)

Approximate 20 min, 16 seconds.

For US audiences only. Be sure to review cookie and privacy policies for Apple, SoundCloud, or anywhere else you listen and/or download Rick and Rick Rule the World.


๐Ÿ”ฎ Our 2018 Marketing Predictions Scorecardโ€”1 Year Later

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It's time to review what we got right, and what we got wrong, in our first annual predictions episode in early 2018. Which of our  prognostications on marketing, media, tech and pop culture turned out to be spot on? Which ones were serious misses? It's time to grade the good, the bad and the WTF predictionsโ€”one year later.

IN THIS EPISODE

๐ŸกPez Candy: Time for a 'Rick & Rick' Dispenser? (at 1:07)

๐Ÿ›Politics: Did More Brands Take Sides, or Channel Switzerland? (at 2:07)

๐Ÿˆ The San Francisco 49'ers: Touchdown? Or Fumble? (at 3:51)

๐Ÿ”  Google Parent Alphabet: Playing the Name Game? (at 4:12)

๐Ÿ—ฃ'The Post-Screen Internet': Are More Brands Prepping? Or Procrastinating? (at 4:36)

๐ŸŽApple: Spit-Shined? Or Bruised? (at 7:27)

๐ŸฐDisney: The #1 Box Office Winner Every Month of the Year? (at 9:55)

๐Ÿ˜Ž AR & VR: Are Brands Getting Their Goggles On? Or Playing 'Wait-and-See'? (at 13:58)

๐ŸŽฌVideo Marketing:  โฉ? Or โธ? (at 16:36)

๐Ÿ•Brand Digital Innovation: Delivering? Or in a Ditch? (at 17:36)

๐Ÿง A.I. in 2018: Milestone? Or Reality Check? (at 18:27)

Use the Player  Above or Listen on iTunes

(Approximately 22 min. For US Audiences Only. See SoundCloud's Cookie and Privacy Policies)