Best Social Media Campaigns 2018

All-New: From KFC, to Domino's to Kellogg's and more, the Rick & Rick Awards continue as the Ricks count down the Top 3 Social Media Campaigns 2018.

In This Episode:

🛡 Rick Gets Overprotective

🍗 KFC: Royal FCK-Up (at 1:30)
www.youtube.com/watch?v=0cG0Vw_k-eg

🍕 Dominos: Pothole Fixer (at 3:45)
www.youtube.com/watch?v=JDd-HP3FA4s

🥞 Kellogg's: Eggo/Stranger Things (at 7:12)
www.youtube.com/watch?v=RZvKsByBpSs

🚫 March for Our Lives: Vicious Cycle (at 9:05)
www.youtube.com/watch?v=T66XegbMLJs

🍲 KFC: 11 Herbs & Spices (at 11:10)
www.youtube.com/watch?v=fK5AbkbyWmM

🤫 Rick Does ASMR for Team Toronto (at 14:00)

Use player above or listen on iTunes (Approx. 15:35) (For US audiences; see SoundCloud cookie/privacy policy)


Best Mobile Marketing Campaigns 2018 (Podcast)

Burger King, Nike, ESPN and more. See what makes a winner most, as the 2nd Annual Rick and Rick Awards continue with Best Mobile Marketing 2018. Winners include:

💥 Brand Reborn: "Player Unknown: Battlegrounds" took its rapidly shrinking world by storm to become the #1 mobile game of 2018 (at 2:02)

🍔 Trolling Mickey D's: BK's #WhopperDetour offered 1-cent Whoppers if you're within 600-feet of a McDonalds location—generating 1 million downloads in its first 36 hours (at 4:30)

👟 NIKE AR Shopping: Nike launches its "Kyrie 4 Red Carpet Edition" sneaker with a test of Facebook Messenger's AR feature (at 10:25) Learn more here.

🏀 iPhone Interrupted: ESPN scores with this test promotion for its coverage of the NBA finals that made use of iPhone's AirDrop feature to freak people out (at 7:02) Learn more here.

🏃‍♀️ 'Legend' is Born: Adidas "Here to Create Legend" created on-the-fly, personalized videos for all 200,000 runners in the Boston Marathon, complete with their personal stats—and has them ready to view and share within just a few hours (at 13:40)

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2018 Best AR/VR Campaigns (Podcast)

It's awards season here at Gen Wow, and this is the first of a series of special episodes where the Rick Mathieson and Rick Wootten count down the year's bests in a whole host of marketing channels. We're talking mobile marketing, digital outdoor, augmented reality, viral videos, branded games and a whole lot more.

(approx 20 min) (For US audiences; see SoundCloud's Cookie and Privacy policies)

OR LISTEN ON ITUNES

 

 

In Part 1: The Best Augmented Reality and Virtual Reality Marketing in 2018. That's right—it’s a roundup of each of our top 3 favorite initiatives in AR and VR from the marketing year that was, including:

 

🖼 #3: VR: Musée de l’Orangerie: 'Claude Monet: The Water Lily Obsession' (Rick W)/At 3:38

Wins best use of VR in a museum exhibit

 

👨‍🚀     #3: VR: National Geographic 'One Strange Rock': 'Astronaut Reality Helmet' (Rick M)/At 5:23

Wins best experiential promotion involving space helmets


 

😎 #2: Oculus Go VR Hardware (Rick W)/At 7:50

Wins for best VR enablement technology

 

⚽️     #2: VISA FIFA Football Shooting Experience (Rick M)/At 10:56

Wins best use of Live AR involving a swift kick to the balls

 

🏊‍♀️    #1: National Geographic: AR Issue (Rick W)/At 14:25

Wins for best use of AR in print

👟    #1: NIKE: REACTLAND (Rick M)/At 17:05

Wins for best use of Live AR/Gamification to get off your ass and go for a run

 


Barbie's Out to End 'Dream Gap' for Girls (Podcast)

In the Season Two Premiere of Rick & Rick: How Mattel's Barbie wants to put an end to the "Dream Gap" for girls, McDonald's Gets all Banksy on us, and a whole lot more.

Does P&G want exclusive rights to use WTF, LOL and NSFW? (at 5:13)

From the McNutty Department: McDonald's get all McBanksy on us (at 7:30)

Brands and politics don't mix? A YouGov consumer survey begs to differ (at 11:00)

Barbie wants to put an end to the "Dream Gap" for girls (at 13:37)

2018's top Halloween costumes, consumer spending & more (at 16:00)

(From last month. For US audiences only. See Soundcloud cookie/privacy policies.)


2018's Top Halloween Costumes, McDonald's Goes All Banksy on Us (Podcast)

GW_halloween_stats_2018In an All-New Podcast Episode:

🐽 Are Muppets Asexual? Did Anybody Tell Ms. Piggie?

🎃 2018’s Top Halloween Costumes & Stats

🍔 McDonald’s Goes All Banksy on Us

👍🏻 Why Brands Should Take Side—or Not

Plus: ‘Loaded Questions' & More!

2018's TOP HALLOWEEN COSTUMES, BANKSY + MICKY D'S & MORE

>>Listen on iTunes<<

(Approx. 25 min)


Gen Wow Pop Quiz: White Castle WTF Edition

Gen Wow Loaded Questions: 1. White Castle's VP of Marketing recently admitted to which of the followingRiddle us this, and then riddle us some more:

1. White Castle VP of Marketing Kim Bartley recently admitted to which of the following:

A.  Preferring Big Macs to Sliders

B.  Spending a night binging on a Castle Pack of waffle sliders, fish nibblers and beer

 C. Spending a year as a vegetarian

D. Spending too much on a new Maserati

Answer: C

According to Ad Age, White Castle CMO Kim Bartley admitted to recently spending a year as a vegetarian after White Castle's failed attempt to add salads and so-so results for a veggie slider. But it helped pave the way, apparently, for the far more successful Impossible Slider, which is made of a meat-like substance that's meat-free.

 

2. Last seen during the Super Bowl, this CPG brand campaign has made a return visit to the NFL during Thursday night football:

A. Pringles Stackers "Wow"

B. Tide "It's a Tide Commercial"

C. Mr. Clean's "Clean AF"

D. Hefty's "Cray-Cray Party Moms Get Turnt"

Answer: B

Tide is bringing "It's a Tide Commercial" to football fans. Because you know football fans are deeply concerned about their laundry detergent .

 

3. This Halloween, US consumers are expected to:

A. Tune in for the 29th edition of the Simpson's "Halloween Treehouse of Horror"

B. Tune in for the 30th edition of the Simpson's "Halloween Treehouse of horror

C. Spend $3.2 billion on costumes led by 1. Princesses, 2 Superheroes, 3 Batman characters and 4 Star Wars characters

D. Spend nearly $2.6 billion on such delicacies as Snickers, Reese's, M&Ms and Coffee Makes Me Poop Gum

E. All the above, except for A

F. All the above, except for D

Answer: E

All of the above except for A. This is the 29th edition of the Simpson's "Halloween Treehouse of Horror," and according to the National Retail Federation, US consumers will spend $3.2 billion on Halloween costumes. Plus: they will spend $2.6 billion on candy—including Snickers, Reese's, M&M and such novelty candies as Coffee Makes Me Poop Gum, Bacon and Cheese Flavored Crickets, and National Embarrassmints. In all, US consumers will send $9 billion on Halloween crap this year.

 

4. According to a recent ADWEEK article entitled, "How Mr. Rogers Taught Me Everything I Need to Know about Marketing," which of the following is not one of those pearls of wisdom:

A. Be inclusive of ideas, differences of opinion and ways to get things done

B. Learn to apologize for hurt feelings, misunderstandings and problems requiring remediation

C. Learn to apologize for your stupid ideas

D. Learn to apologize for your stupid ideas, especially the one you had last week

E. Both C and D, but definitely not A and B

Answer: E

The article included such Mr. Rogers-inspired advice for marketers as, "Be inclusive if ideas, differences of opinion and ways to get things done;" "Learn to apologize for hurt feelings, misunderstandings and problems requiring remediation;"as well as "Don't ever be afraid to admit you don't know," "Be kind," and more.

 

5. A new consumer gadget called Portal is which of the following:

A. A new video chat device from Facebook

B. The second sign of the Apocalypse

C. A new video chat device from Facebook that uses AI to react to callers' movements by automatically panning in and zooming out and adjusting sound levels

D. A new chat device from Facebook that uses Amazon Alexa, thereby positioning the devices as competitors to Google Home and Apple's HomePod.

E. A, C and D

F. A, C, D and B depending on your point of view

Answer: E or F

Portal is a new video chat device from Facebook that could transform chat and even social media by bringing it into the living room. Or maybe it's this year's version of the Facebook Phone that took the nation by storm. It uses AI to react to callers' movements by automatically panning in and zooming out and adjusting sound levels. It also uses Amazon Alexa, thereby positioning the devices as a competitor to Google Home and Apple's HomePod. Given the fun we've all had with Cambridge Analytica and other incidents in recent times, it could very well be the second sign of the Apocalypse, depending on your point of view.

 


CHEETOS: Orange is the New WTF (Video)

Cheetos is having a moment with the success of its recent pop-up restaurants in New York City and Los Angeles.

In New York, The Spotted Cheetah booked all 300 seats, and a 1,000 person waiting list for its three-day pop-up, which served delicacies such as White Cheddar Mac N' Cheetos. In LA, The Flamin' Hot Spot played up Flamin' Hot Cheetos-themed dishes, including the Hot Cheetos Burrito. 

In terms of novelty, the stunt was spot on, pardon the pun. And let's face it: Marketing is no longer just about engagement or interaction. It's about experiences. And with tastes, sounds and more, this Cheetos pop-up restaurant idea has legs.

Learn more about Rick Mathieson and iMathieson:

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Burger King Brings AI-Fueled Hilarity to its TV Spots (Video)

Burger King's AI Written TV Commercials

Copywriters the world over can breathe a sigh of relief: AI won't be taking their jobs—at least not yet.

In a new campaign, Burger King demonstrates what happens when TV commercials are written by a machine learning algorithm with "advanced pattern recognition capabilities." Let's just say it's not what one might expect given all the hype around AI these days.

Then again, how else would you get lines like, "The chicken crossed the road to become a sandwich,"  "The Whopper lives in a bun mansion, just like you,"  and "Math is tasty ... eat the math. BK logo appears."

On top of its recent "Whopper Neutrality" and "Chick Tax" stunts, the King is on a role. It's secret? According to the brand, it's all about learning from hackers to establish what it calls "brand relevance."

Tasty, indeed.

Watch more of the commercials, here.

Learn more about Rick Mathieson and iMathieson:

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2030 Job Titles That Don't Yet Exist—and Lessons BK Learned from Hackers

Figure 2B-1 Alex Bogusky
In an episode from July, Rick Mathieson and Rick Wootten discuss the hot topics in the week that was in marketing, media and pop-culture, including:

• IHOB, Revisited (:30)

• Have the 'Star Wars' movies been sidelined? (1:53)

• Summer box office roundup (6:40)

• Marvel stars who weren't Marvel fans growing up (this is gonna hurt) (8:06)

• Blast from the past: An IBM portable computer spot from 1975 (this hurts, too) (9:40)

• New augmented reality business cards (12:52)

2030 job titles that don't exist—yet (14:20)

Lessons Burger King learned from hackers (18:00)

 

(For US audiences; Soundcloud uses cookies)


The Tech Marketers Love vs. the Tech Consumers Want

Tech_marketers_love_vs_tech_consumers_want
In a all new podcast,  Rick Mathieson and Rick Wootten talk:

Netflix's hit series, Altered Carbon: It's not as far fetched as you may think (:36)

How to live inside HBO's "WestWorld" at SXSW (20:15)

KFC's Royal FCK-up (5:20)

NASA's new Coca-Cola Insta-Slushie (10:28)

The disconnect between the tech marketers love and what consumers actually want (6:24)

Whether brands really need a "voice agency of record (15:00)

Plus a whole lot more

 Or listen on iTunes:

Rick&Rick-Peak Smartphone Altered Carbon & More

 Meet RICK MATHIESON and RICK WOOTTEN