❤️ 5 Brands Millennials Love Most

It's a quick round of Loaded Questions as we reveal the five most beloved brands to Millennials. From March 22.

IN THIS EPISODE

🥜 Enter: Gif Peanut Butter - but isn't it really a soft "G"? (at :25 seconds)

💘 Which 5 brands have Millennials needing a few minutes alone? (at 1:35)

💗 … And what about Generation Z? (at 3:05)

📖 Ebooks and white papers: Where do they best fit in the marketing funnel (at 3:3)

OR

Listen: ❤️ 5 Brands Millennials Love Most Gif Peanut Butter & EBooks' Spot in the Marketing Funnel

Approx. 5 minutes, 12 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


🎄 'The Free Guy,' Coke Zero Lightsabers, 'Crisis on Infinite Earths,' 2019's Fastest-Growing Brands

🎄 "The Free Guy." Coke Zero bottles wage an OLED-based lightsaber battle. Netflix makes it safe for other nice brands to make the naughty list on Twitter. ''The Crisis on Infinite Earths" has begun. The Peloton Wife gets a new beginning—thanks to Aviation Gin. The 5 fastest-growing brands of 2019, and more. From December 8. 

IN THIS EPISODE:

🎁 One Rick is ready for Christmas—the other, not so much (at :40 sec)
 
Taskin logoWelcoming our new sponsor, Taskin—the first name in stylish, premium-quality travel gear—taskinsf.com (at 1 minute 32 sec)
 
💊 Blue Pill, Red Pill: DC or Marvel? McDonald's or Taco Bell? Rick W. has a surprising answer (at 2:55)
 
🎬 Ryan Reynold's "The Free Guy" trailer drops, and the Ricks are here for it (at 3:56)
 
💥 "The Crisis on Infinite Earths"—the mother of all TV crossovers has officially begun (at 5:57)
 
📣 Netflix tweets, "What's something you can say during sex, but also when you manage a brand Twitter account"—you won't believe how other brands respond (at 8:43)
 
🍸 The Peloton Wife gets a new beginning—courtesy of Aviation Gin (at 10:25)
 
⚔️ Coke Zero bottles use OLED diodes to wage a lightsaber battle between Rey and Kylo Ren (at 12:18)
 
📈 Door Dash, Impossible Foods, White Claw, Postmates and ?—the 5 fastest growing brands of 2019 (at 13:37)
 
🧒🏼 👴🏼 Which brands win most with Millennials and Boomers? (at 14:24)
 
🎅🏼 Which CPG brand helped create Santa as we know him today? (at 15:19)
 
Approx. 17 minutes, 32 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🎧 ASMR Affirmations for Creative Directors, AI Leadership Slogans, Whopper Overload and More

It's an epic round of Loaded Questions as the Ricks recall some of their favorite moments from Season 2 of Rick and Rick Rule the World.

IN THIS EPISODE

🎧 Top 5 ASMR Affirmations for Creative Directors (at 1 min 3 sec)

🍀 Our Lucky Charms-inspired St. Paddy's Day IPA - the Breakfast of Leprechauns (at 4:01)

🏈 For the first time ever, the Ricks pick the same #1 favorite Super Bowl spot … (at: 6:30)

🍖 … Not that we didn't have to revisit that whole Hyundai's 7 Levels of Hell controversy (at 7:55)

🔤 Rick M's prediction for Google parent company Alphabet gets an update (at 9:34)

🍿 The Ricks fight over "Spider-Man Far from Home" (at 10:24)

⚡️ Ricks don't let Ricks repeat Ricks without rubbing it in (at 12:00)

🍔 Rick and Rick experience Whopper Overload (at 13:52)

🥤 Shamrock Shake memories, babies named after GoT characters and other moments from Season 2 (at 15:35)

Or Listen on iTunes or Download Here

Approx 19 min.

For US audiences only. See cookie and privacy policies for SoundCloud, iTunes, Spotify, and all other applicable sites, apps, and streaming services.


😎 Why Podcasts are the New Website, DIY Deepfakes, and More

DIY audio deepfakes. Tinder's new choose-your-own-adventure streaming series. The new app that tells you if the people texting you are being flirtatious, or if you're strictly friendzone. Plus more. 

IN THIS EPISODE: 

💥 JJ Abrams enters the Spider-verse, with a little help from his son (at 48 seconds)

😍 Flirt-worthy, or strictly friendzone? A new app scans your text conversations to find out (at 2 min, 52 sec)

🙅🏻‍♂️ A new app allows you to create audio deepfakes of yourself—so what could go wrong? (at 4:51)

☕️ Is it Pumpkin Spice—or poison? And did a 23-year-old woman just find out the hard way? (at 5:58)

💏 Swipe left or right? Tinder's new choose-your-own-adventure-style streaming series (at 8:02)

🥤 Shake a Coke and a Smile: New Coke cans trigger cool new augmented reality experiences (at 9:18)

🎧 Thanks to Google algorithm updates, podcasts are the new webpage (at 13:03)

📰 What those Google algorithm changes mean to news aggregators may be bad news

🛒 Which generation has the most ethical shoppers? Spoiler alert: It's not the Boomers

🎅🏼 It's still summer, so of course these two brands are already running Christmas ads

Or Listen on iTunes

Approx 17 min, 34 sec.

For US audiences only. See cookie and privacy policies for SoundCloud, iTunes, Spotify, and all other applicable sites, apps, and streaming services.


#EscapeTheClown: BK is Using AR to Troll Mickey D's And We Are There for 'It'

 

Just when you think Burger King can't top the crowning glory of last year's Whopper Detour campaign promoting its mobile app, it pulls off a battle royal from within its chief rival's own stores. 

Last year, BK won countless awards for geo-targeting offers for a 1-cent Whopper to customers who come within 800 feet of a McDonald's (see the success story below). But BK Germany may have upped the ante—again. 

In a cross promotion celebrating the release of "It Chapter Two," Burger King is using advertising on Facebook and Twitter to invite consumers to download its mobile app and scan a review of "It" within a movie magazine McDonald's distributes in-store.

According to The Drum, when consumers download the app, they're able to play an augmented reality-enabled mobile game that displays a "flee and run" route to the nearest BK. If they make it there within a certain amount of time, they're able to buy a Whopper for just one cent. 

It's just the latest in the kind of inventive campaigns that helped BK clean up at this year's Cannes Lions Advertising Festival—and at the cash register. And in truth, BK's unorthodox philosophy about marketing has been on display as far back as its work with CPB Group.

With this brilliantly devious cross-promotion, the QSR might just win "Creative Brand of the Year" for a second year in a row. 

 

 


💥 2019 Cannes Lions Grand Prix Winners, Mary Meeker's Internet Trends Report & More

Internet Trends ReportInside Mary Meeker's 2019 Internet Trends Report. Grand Prix Winners from this year's Cannes Lions Advertising Festival. Miller Light turns a beer into a game controller. Plus, all the coolest Funko toys headed to San Diego Comic-Con, and a whole lot more.

IN THIS EPISODE

🕷    'Spider-Man: Far from Home' arrives just in time (at :48 sec)

🦇    Poll about best Caped Crusader leaves out Adam West, fans go batshit (at 1:26)

🍻    Miller Lite turns a beer can into a game controller, and we'll drink to that (at 3:39)

👍🏻      Who's a better Internet role model: Keanu Reeves or Mark Hamill?  (at 6:20)

🤡      Chuckles, Krusty, or Pennywise? Funko's funky Comic-Con line up (at 8:32)

📱      Key insights from Mary Meeker's 2019 Internet Trends Report (at 10:20)

🏆      Grand Prix winners at the 2019 Cannes Lions Advertising Festival (at 19:08)

⭐️     Holy Hollywood icons: Look who's getting a star on the Walk of Fame (at 22:03)

🦁     2019 Cannes Lions' Buzzword Bingo (at 22:40)

🦸🏻‍♂️    More special edition toys coming to San Diego Comic-Con (at 24:04)

Approx. 27 min.

(For US audiences. Be sure to review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services.)   


🧔🏽 Dollar Shave Club's 'Dad Bods,' IKEA;s Sitcom Living Rooms & More

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Dollar Shave Club celebrates 'Dad Bods.' Ikea turns your living room into the set of your favorite sitcom. How to become a bolder brand. Top on-page SEO factors. And enter: The Bancake List, targeting iHob haters, plus more.

In this Episode:

🎸📺 🎧 iTunes, RIP (at :52 seconds)

👨🏽‍💻 Apple's $999 monitor stand (at 2:30)

▶️ Disney v. Netscape (at 3:52)

🦇 Batman Does Buehring (at 5:30)

🙈 Dollar Shave Club Puts 'Dad Bods' on Display (at 6:40)

🥞 iHob's 'Bancake List' (at 8:25)

🛋 IKEA's Sitcom Living Rooms (at 9:55)

💪🏼 How to Be a Bolder Brand (at: 11:14)

🕵🏽‍♀️ Top On-Page SEO Factors (at 14:07)

🧟‍♂️ Crazy Upcoming Animated TV Shows (at 15:03)

🍻 Getting Fined for Bailing on Your Brew Crew (at 16:30)

Approx 18 min. For US audiences. Review cookie and privacy policies for SoundCloud, iTunes, Spotify, all other sites and players.


🥽 Oculus, Whiffed? Will Headsets, or Ecosystems, Win the VR Wars?

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Oculus rolls out cool new VR headsets. But could an ecosystem player like Valve apply some pressure? And will it be the best devices, or the best total ecosystem, that ultimately wins the VR wars?

IN THIS EPISODE: 

🥽 A look at the full suite of Oculus devices (at :04 sec)

✌🏻 How Oculus has enhanced its motion sensing capabilities (at 2:32)

🤓 Which one will Rick W. get? The difference between each, and their buyers (3:16)

👾 Why Rift may not be the best option for Rick M. (at 6:15)

❓ Quest v. Rift ... (6:25)

🆚 … vs. Valve and its new Index device? (at 7:05)

👁‍🗨 Why not 3D movies and TV, too? (at 9:34)

🎉 Will the best ecosystem ultimately win the VR wars? (at 10:17)

Approx. 12 min, 46 sec. For US audiences. Review cookie policies for SoundCloud, iTunes, and your streaming channels of choice.


Coca-Cola's Silent Print Ads You Can Hear, BK's Unhappy Meals & More

Rick and rick silent print ads you can hear
Coca-Cola's silent print ads you can hear. Burger King's New Unhappy Meals. Leadership Advice from Artificial Intelligence. Plus: How to think like a futurist, ASMR for Artists, and a whole lot more.

IN THIS EPISODE:

🍿  Will 'Avengers' End 'Avatar's' Reign and Top $3 Billion? (at :35 seconds)

🧠  Leadership Slogans from Artificial Intelligence (at 2:30)

🎧ASMR Affirmations for Artists (at 3:48)

🗣  Social Media Toughens Up (at 6:36)

🥤Coca-Cola's Silent Print Ads You Can Hear (at 10:09)

🍔        Burger King's Unhappy Meals (at 13:14)

🛍        The #1 Channel for Customer/Retailer Communications (at 16:14)

🔮5 Top Ways to Think Like a Futurist (at 16:14)

🛒The #1 Most Powerful Tool for Driving In-Store Traffic

(Approx. 21 min, 35 sec. For US audiences. See cookie and privacy policies for Soundcloud, iTunes, Spotify and all streaming services.)

Also listen on iTunes —and now on Spotify, too!

 
 
 

🔮 Our 2018 Marketing Predictions Scorecard—1 Year Later

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It's time to review what we got right, and what we got wrong, in our first annual predictions episode in early 2018. Which of our  prognostications on marketing, media, tech and pop culture turned out to be spot on? Which ones were serious misses? It's time to grade the good, the bad and the WTF predictions—one year later.

IN THIS EPISODE

🍡Pez Candy: Time for a 'Rick & Rick' Dispenser? (at 1:07)

🏛Politics: Did More Brands Take Sides, or Channel Switzerland? (at 2:07)

🏈 The San Francisco 49'ers: Touchdown? Or Fumble? (at 3:51)

🔠 Google Parent Alphabet: Playing the Name Game? (at 4:12)

🗣'The Post-Screen Internet': Are More Brands Prepping? Or Procrastinating? (at 4:36)

🍎Apple: Spit-Shined? Or Bruised? (at 7:27)

🏰Disney: The #1 Box Office Winner Every Month of the Year? (at 9:55)

😎 AR & VR: Are Brands Getting Their Goggles On? Or Playing 'Wait-and-See'? (at 13:58)

🎬Video Marketing:  ⏩? Or ⏸? (at 16:36)

🍕Brand Digital Innovation: Delivering? Or in a Ditch? (at 17:36)

🧠A.I. in 2018: Milestone? Or Reality Check? (at 18:27)

Use the Player  Above or Listen on iTunes

(Approximately 22 min. For US Audiences Only. See SoundCloud's Cookie and Privacy Policies)