Coca-Cola's silent print ads you can hear. Burger King's New Unhappy Meals. Leadership Advice from Artificial Intelligence. Plus: How to think like a futurist, ASMR for Artists, and a whole lot more.

IN THIS EPISODE:

🍿  Will 'Avengers' End 'Avatar's' Reign and Top $3 Billion? (at :35 seconds)

🧠  Leadership Slogans from Artificial Intelligence (at 2:30)

🎧ASMR Affirmations for Artists (at 3:48)

🗣  Social Media Toughens Up (at 6:36)

🥤Coca-Cola's Silent Print Ads You Can Hear (at 10:09)

🍔        Burger King's Unhappy Meals (at 13:14)

🛍        The #1 Channel for Customer/Retailer Communications (at 16:14)

🔮5 Top Ways to Think Like a Futurist (at 16:14)

🛒The #1 Most Powerful Tool for Driving In-Store Traffic

(Approx. 21 min, 35 sec. For US audiences. See cookie and privacy policies for Soundcloud, iTunes, Spotify and all streaming services.)

Also listen on iTunes —and now on Spotify, too!

It's time to review what we got right, and what we got wrong, in our first annual predictions episode in early 2018. Which of our  prognostications on marketing, media, tech and pop culture turned out to be spot on? Which ones were serious misses? It's time to grade the good, the bad and the WTF predictions—one year later.

IN THIS EPISODE

🍡Pez Candy: Time for a 'Rick & Rick' Dispenser? (at 1:07)

🏛Politics: Did More Brands Take Sides, or Channel Switzerland? (at 2:07)

🏈 The San Francisco 49'ers: Touchdown? Or Fumble? (at 3:51)

🔠 Google Parent Alphabet: Playing the Name Game? (at 4:12)

🗣'The Post-Screen Internet': Are More Brands Prepping? Or Procrastinating? (at 4:36)

🍎Apple: Spit-Shined? Or Bruised? (at 7:27)

🏰Disney: The #1 Box Office Winner Every Month of the Year? (at 9:55)

😎 AR & VR: Are Brands Getting Their Goggles On? Or Playing 'Wait-and-See'? (at 13:58)

🎬Video Marketing:  ⏩? Or ⏸? (at 16:36)

🍕Brand Digital Innovation: Delivering? Or in a Ditch? (at 17:36)

🧠A.I. in 2018: Milestone? Or Reality Check? (at 18:27)

Use the Player  Above or Listen on iTunes

(Approximately 22 min. For US Audiences Only. See SoundCloud's Cookie and Privacy Policies)

All-New: From KFC, to Domino's to Kellogg's and more, the Rick & Rick Awards continue as the Ricks count down the Top 3 Social Media Campaigns 2018.

In This Episode:

🛡 Rick Gets Overprotective

🍗 KFC: Royal FCK-Up (at 1:30)
www.youtube.com/watch?v=0cG0Vw_k-eg

🍕 Dominos: Pothole Fixer (at 3:45)
www.youtube.com/watch?v=JDd-HP3FA4s

🥞 Kellogg's: Eggo/Stranger Things (at 7:12)
www.youtube.com/watch?v=RZvKsByBpSs

🚫 March for Our Lives: Vicious Cycle (at 9:05)
www.youtube.com/watch?v=T66XegbMLJs

🍲 KFC: 11 Herbs & Spices (at 11:10)
www.youtube.com/watch?v=fK5AbkbyWmM

🤫 Rick Does ASMR for Team Toronto (at 14:00)

Use player above or listen on iTunes (Approx. 15:35) (For US audiences; see SoundCloud cookie/privacy policy)

In the Season Two Premiere of Rick & Rick: How Mattel's Barbie wants to put an end to the "Dream Gap" for girls, McDonald's Gets all Banksy on us, and a whole lot more.

Does P&G want exclusive rights to use WTF, LOL and NSFW? (at 5:13)

From the McNutty Department: McDonald's get all McBanksy on us (at 7:30)

Brands and politics don't mix? A YouGov consumer survey begs to differ (at 11:00)

Barbie wants to put an end to the "Dream Gap" for girls (at 13:37)

2018's top Halloween costumes, consumer spending & more (at 16:00)

(From last month. For US audiences only. See Soundcloud cookie/privacy policies.)

From an episode of Rick & Rick from earlier this year:  Rick Mathieson & Rick Wootten talk  about what data now shows IHOP'S "IHOB" stunt was a grand slam (sorry, Denny's). Plus: Things our grandkids will be amazed that people said in 2018.

Approx: 24 min

(This content for US audiences. Note that SoundCloud uses cookies for analytics per their privacy policy.) 

In an episode from July, Rick Mathieson and Rick Wootten discuss the hot topics in the week that was in marketing, media and pop-culture, including:

• IHOB, Revisited (:30)

• Have the 'Star Wars' movies been sidelined? (1:53)

• Summer box office roundup (6:40)

• Marvel stars who weren't Marvel fans growing up (this is gonna hurt) (8:06)

• Blast from the past: An IBM portable computer spot from 1975 (this hurts, too) (9:40)

• New augmented reality business cards (12:52)

• 2030 job titles that don't exist—yet (14:20)

• Lessons Burger King learned from hackers (18:00)

(For US audiences; Soundcloud uses cookies)

In a all new podcast,  Rick Mathieson and Rick Wootten talk:

Netflix's hit series, Altered Carbon: It's not as far fetched as you may think (:36)

How to live inside HBO's "WestWorld" at SXSW (20:15)

KFC's Royal FCK-up (5:20)

NASA's new Coca-Cola Insta-Slushie (10:28)

The disconnect between the tech marketers love and what consumers actually want (6:24)

Whether brands really need a "voice agency of record (15:00)

Plus a whole lot more

 Or listen on iTunes:

Rick&Rick-Peak Smartphone Altered Carbon & More

 Meet RICK MATHIESON and RICK WOOTTEN

It's a Rick & Rick Rewind back to Super Bowl Sunday and the show we recorded the morning of the big game. In a special expanded episode, Rick Mathieson and Rick Wootten tackle:

• Who we think will win the year's biggest games—football and advertising
• Whether the estimated $5.2 million cost to run a 30-second commercial is even worth it
• What research says about Super Bowl ROI and what the money would buy you in digital media
• Super Bowl ad trends leading into kick-off—the viral videos, social media plays, teasers and more
• Digital game plans from Pepsi and Mercedes—from virtual reality to branded mobile games
• Our favorite spots and what we make of them

Some of the spots we talk about in this episode:

Amazon: Alexa Loses Her Voice

Doritos Blaze vs. Mt. Dew Ice

Avocados from Mexico

Jack in the Box: Martha Stewart

Toyota: Good Odds

Pringles: Flavor Stacking

 PLUS: Learn more about RICK MATHIESON and RICK WOOTTEN.

It's our big predictions episode as Rick Mathieson and Rick Wootten reveal their top 5 predictions (some tongue-in-cheek) for marketing, media and technology in the year ahead.

What will 2018 have in store for AI, augmented reality, virtual reality, content marketing and more?

Listen now to find out:

Rick & Rick: Jan 2018 Predictions in Marketing, Media, Tech & More

(Approx 14 mins)

OR LISTEN ON iTUNES: Rick & Rick: The One with 2018 Predictions

(Approx 14 mins)

More on Rick & Rick:

Rick Mathieson

Rick Wootten

First there were "chiastic" literary devices, and now, "virtual Evoked Auditory Responses" ("vEAR").

Rick & Rick discuss a piece in the New York Times about silent gifs you (and 70% of respondents in a recent survey) can "hear," including the one shown below.

Sure, they love SCIENCE! just as much as the next set of geeks. But as Rick Mathieson points out, it could impact the way we as marketers develop animated gifs and videos—especially the kind meant to work with and without audio for optimizing impact in social feeds.

It's applied SCIENCE! And it's very cool.

CLICK TO LISTEN ON iTUNES: RICK RICK: SILENT GIFS YOU CAN 'HEAR'

Episode 10/Part 2 | (Approx. 2 min, 30 sec)

Do You Hear What 70% Hear?

More on Rick & Rick:

Rick Mathieson

Rick Wootten