🎬 Why Short Form Social Video Rules B2B, Lays & Coca-Cola Do Us a Flavor

❄️A design blunder for Bath & Bodyworks. Lays brings back five fan-favorite flavors. The Ricks have fun with AI headshots and AI Snapchat filters. Why short-form social video is the most effective tool for B2B high-tech marketers. Election 2024’s staggering digital ad spend. Loaded questions and more. From November 3. 

IN THIS EPISODE:
😎 Rick W’s big week with AI LinkedIn headshots (at 01:23)
🤖 Rick M cracks himself up with AI Snapchat filters (02:41)
😱 Rick W one-ups that with blue hair and tattoos (03:12)
🙏 F*cks Given: Nun? Is there a future for Netflix’s smash hit Warrior Nun? (03:50)
🥶 Snowflakes-cum-design fail: The “Clandles” at Bath & Bodyworks (06:00)
🎬 Bite-size brilliance: the power of short-form social videos in B2B high-tech marketing (07:48)
😋 Mountain Dew-flavored Lays & Oreo Coke Zero: a specialty flavor flare-up—or out? (10:30)
🤪 Heinz à Deux? Ketchup brand’s “Ha-Ha-Ha” leaves the Ricks asking, “W-T-F?” (15:23)
🧢 Hi-Chew has a bizarre new mascot…and the Ricks have questions (16:43)
📈 Doing the numbers on Election 2024’s staggering digital ad spend (18:14)

Approx. 19 minutes, 55 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services. Episode intro, commercials, and artwork created with generative AI tools.


🏈 Doritos 'Crashes' Super Bowl, B2B Branding & Content Conquers Cannes

Doritos "Crash the Super Bowl" returns after nearly a decade. How content marketing conquered the Cannes Lions Advertising Festival. Why digital payments are emerging as a key element of B2B brand building. Plus: What the heck did a bag of dropped Cheetos' Cheetle do to the Carlsbad Caverns? From October 12. 

IN THIS EPISODE:

🎉 The Ricks' return for an all-new season (at 01:11)
🧛 Alien: Romulus, Salem's Lot, Evil & More: Horror that's hitting the Ricks' radar (05:00)
👑 Content's coronation at the Cannes Lions Advertising Festival (09:12)
🔻 Doritos revives its popular "Crash the Super Bowl" user-generated ad contest (11:14)
💵 Why digital payments are becoming a key element of B2B brand building (12:51)
☢️ Why dropped Cheetos' had a world-changing impact on the Carlsbad Caverns (15:50)
🔎 In the age of generative AI, organic search traffic is in for some stuff (17:52)
🕵🏻‍♂️ A surprising look at changing consumer search behaviors (18:51)

Approx. 21 minutes, 7 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


😎 Season 5 Finale (Concl.)—How Consumer Brands Leverage GenAI, The 4 "Ps" of Marketing Get An Upgrade & More

It's the epic conclusion of our Loaded Questions quiz game commemorating the Season 5 finale of Rick and Rick Rule the World. From May 27. 

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IN THIS EPISODE

🥰 Cuffing Season pickup lines from ChatGPT
📺 Revisiting the Writer's Strike and what it means for Hollywood and GenAI
🔍 Google penalizing websites with content generated with AI
🎁 The Year's Hottest But Hardest to Get Tech Toys
🛍️ Why retailers should consider a fifth "P" of marketing
🫠 Rick W. admits discomfort with repping California, vampire romances & more
🎨 Nestle leverages generative AI with an eye for famous works of art
🙀 Was "The Scream" really made for the dogs? The Internet has thoughts
🤭 More side-splitting sound bites and gut-busting bloopers from our first 5 seasons

Approx. 28 minutes. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


🙌🏼 A Sometimes Hilarious Look at Big Brand Moments From Tesla, ChatGPT, Pepsi, Legoland, Comic-Con & More

📣 It's time for an epic round of Loaded Questions as we revisit news, views, bloopers, and bust-ups from Season 5 of the #1 podcast on marketing, media, tech, and pop-culture. From May 2. 

IN THIS EPISODE:

⁉️ The Ricks' super-sized fifth season gets a blow-out edition of Loaded Questions (at 00:30)
🌎 The Ricks chef's-kiss faithful listeners who have made the show a global sensation (at 01:30)
🍔 Boring Burger? Elmo's Ketamine Cuisine? What's next for Elon Musk? (at 02:13)
🧱 Whit Hiler of Ad Age 'Small Agency of the Year' on landing LegoLand Resorts (at 03:16)
🤖 The Creative Algorithm, Agency Affirmations from ChatGPT—and She-Hulk? (at 4:37)
💥 Riddler-sticks: Move over generative AI, "The Batman" has you beat (at 05:58)
🥤 Tasty refresh, or same-old, same-old? The biggest brand identity move from the past year (at 06:42)
🎙️ Rick M's disastrous discography expands for a fifth straight season (our apologies) (at 08:25)
🏈 Ad Bowl gouging—or bargain? How much for those 30-second Super Bowl spots again? (at 10:18)
🦑 Mr. Beast busts a move—but is his game show really ready for Prime time? (at 12:09)
🍕 Lays Fingertip Washing Machine, Hasbro Selfie Action Figures & Dominos' telekinetic orders(at 14:00)
🤣 Hilarious sound bites and bodacious bloopers from the first five seasons of Rick and Rick (at 18:48)

Approx. 24 minutes, 20 seconds. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


❌ Top Marketing Trends of 2024 (Concl)—Machine Customers & an End for X?

Will X die before year's end? If it survives, will Elon Musk still own it? In the conclusion of their big 2024 Trend Watch episode, the Ricks pose some provocative questions about the network formally known as Twitter, the rise of machine customers, shoppable streaming, and more. From Mar 17. 

IN THIS EPISODE

😎 No more prognosticating about "The Year of AR and VR"? (at 00:43)
📺 Streaming Consolidation: fait accompli? Or just wishful thinking? (01:15)
🛍️ Netflix & Shill: Shortening the path-to-purchase via "shoppable streaming" (04:34)
🇺🇸 ChatGPT for President? F*ckers finding out (05:29)
❌ Will the X where Twitter used to be survive 2024? Will Musk still own it? (06:18)
🤖 Shopping by proxy: The rise of machine customers (at 08:46)
🌎 2024 global ad spend—all the world's a game, billboard, or car (at 11:25)
📊 Today's fastest-growing brands—depending on how you define "brand" (13:04)

Approx. 16 minutes. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


🎈 Top Marketing Trends of 2024 (Pt 2) Social Media Fatigue, LLMs Fall Short—and OpenAI Rebrands?

🔮 Will social media fatigue take hold in an election year? What happens when brands discover one LLM isn't enough to achieve their generative AI ambitions? And is OpenAI in for a rebrand? In part two of our big 2024 Trends Watch episode, a look at the the trends taking shape and what they mean in the months ahead. From March 3. 

IN THIS EPISODE:

🤖 Generative AI: Why LLMs limp on their own—and why DLMs may be part of the answer (at 00:42)
📛 Branding: Is OpenAI in for a rebrand? Two possible identity options hit the surface (04:34)
🎈 Social media: Are we going from FOMO to JOMO (the Joy of Missing Out)? (05:30)
🌭 Weiner alert: What if Elon Musk launched the Tesla of … luncheon meat brands? (07:25)

Approx. 8 minutes, 8 seconds. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.