🎄 'The Free Guy,' Coke Zero Lightsabers, 'Crisis on Infinite Earths,' 2019's Fastest-Growing Brands

🎄 "The Free Guy." Coke Zero bottles wage an OLED-based lightsaber battle. Netflix makes it safe for other nice brands to make the naughty list on Twitter. ''The Crisis on Infinite Earths" has begun. The Peloton Wife gets a new beginning—thanks to Aviation Gin. The 5 fastest-growing brands of 2019, and more. From December 8. 

IN THIS EPISODE:

🎁 One Rick is ready for Christmas—the other, not so much (at :40 sec)
 
Taskin logoWelcoming our new sponsor, Taskin—the first name in stylish, premium-quality travel gear—taskinsf.com (at 1 minute 32 sec)
 
💊 Blue Pill, Red Pill: DC or Marvel? McDonald's or Taco Bell? Rick W. has a surprising answer (at 2:55)
 
🎬 Ryan Reynold's "The Free Guy" trailer drops, and the Ricks are here for it (at 3:56)
 
💥 "The Crisis on Infinite Earths"—the mother of all TV crossovers has officially begun (at 5:57)
 
📣 Netflix tweets, "What's something you can say during sex, but also when you manage a brand Twitter account"—you won't believe how other brands respond (at 8:43)
 
🍸 The Peloton Wife gets a new beginning—courtesy of Aviation Gin (at 10:25)
 
⚔️ Coke Zero bottles use OLED diodes to wage a lightsaber battle between Rey and Kylo Ren (at 12:18)
 
📈 Door Dash, Impossible Foods, White Claw, Postmates and ?—the 5 fastest growing brands of 2019 (at 13:37)
 
🧒🏼 👴🏼 Which brands win most with Millennials and Boomers? (at 14:24)
 
🎅🏼 Which CPG brand helped create Santa as we know him today? (at 15:19)
 
Approx. 17 minutes, 32 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🎁 Cybertruck Blows Up The Internet, The Lightsaber That ... Meows? And More

🎅🏼 Tesla's Cybertruck takes the Internets by storm, and not all goes well. The holiday yule log gets spit-roasted—ASMR style. Our Top 3 Tech Toys Gone Wrong. The 'Christmas Pizza' that's covered in turkey and gravy—and served in a singing box, plus a whole lot more. 

🚀 Rise of Skywalker: How will this chiasmus conclude the chiasmi? (at :42 seconds)
 
📺 What the hell is The Mandalorian? And why isn't that Boba Fett and Yoda? (at 2:28)
 
📐 Tesla Cybertruck: Big splash, or botched launch? (at 3:45)
 
🔫 Our Top 3 Tech Toys for Holiday 2019—including a Lightsaber that … meows? (at 6:30)
 
💣 Our Top 3 Tech Toys Gone Wrong—including one inspired by Tesla (at 8:30)
 
🍕 The Christmas Pizza comes lathered with turkey, gravy, and a psychotic theme song (9:54)
 
🥩 The Beef Drool Log comes with ASMR-like sound effects and … an AI-based personal assistant?  (at 11:15)
 
🎄 Cardi B or Anna Kendrick? Will the holiday TV spot imposter please stand up? (at 12:25)
 
🛍 From Santa's WTF workshop: animal dissection kits, fluffy pets with removable fur and other gifts for children (at 13:18)
 
☃️ Some holiday chestnuts about goosing the kids, making memories and more (at 14:00)
 
🥁 The Ricks reveal the title of their future Claymation holiday television special (at 14:58)
 
Approx. 15 min, 40 sec. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🦃 A Pringles Thanksgiving, Singles Day Stats, Twinkies Cereal, Why VR Stinks & More

Singles Day scores $1 billion in its first :60-seconds. "Arson Frog" and "Okay Boomer" have meme warfare raging among generations. Plus: Twinkies cereal ignites a social media storm, what fMRI tells us about holiday shopping behaviors, why the future of VR may stink, Loaded Questions, and more.  

IN THIS EPISODE

📺 'Prime' Evil: 'Man in the High Castle' Season 4 (at 1 minute, 43 sec)

🤯 Meme Warfare: 'Arson Frog' Catches Fire as 'Okay Boomer' Explodes (at 3:26)

💩 Smell-o-Vision: Why the Future of VR Might Stink (at 5:50)

💰 $1 Billion Sold in :60-Seconds: Our Singles Day Scorecard (at 7:16)

🤢  Turducken Pringles: Any way you stack 'em, someone's sure to cry fowl (at 8:53)

🥣 Twinkies for Breakfast: Social Media Cause Célèbre—or Cereal Offender?  (at 10:08)

👺 Why Deep Fakes Mean Real Trouble for Business in 2020 (at 11:44)

🛍 Google Data: Top 3 Best (and Worst) Holiday Purchase Influencers (at 13:06)

🧠 What fMRI Brain Scans Tell Us About True Shopping Influencers (at 13:50)

🎅🏼 Six Fewer Days for St. Nick: Online Retail's Race Against the 2019 Calendar (at 14:58)

Listen via streaming, or click here

Approx. 16 min, 5 sec. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


🎧 Silent Coca-Cola Print Ads You Can Hear, AI-Generated Leadership Slogans & More

The Loaded Questions keep flying as we recall some of our favorite memories from Season 2 of Rick and Rick Rule the World.

IN THIS EPISODE

🎧 Silent Coca-Cola print ads you'll swear you can hear (at 9 sec)

🧠 The technical name for the psychological effect Coke uses in those ads - it's SCIENCE (at 1 min, 09 sec)

🔥 … Revisiting the knee-slapping family fun of "Brightburn" (at 2:09)

🏰 The Top 3 "Game of Thrones" character names parents are giving their newborns (at 3:17)

🚽 What Rick M. really wanted the GoT characters to do with the Iron Throne … (at: 4:02)

🌎 How the Ricks are going wide (at 4:47)

🤪 Which was more fun for the Ricks - Season 1 or Season 2? (at 5:54)

☕️ How ingesting too much of a good thing can go bad fast (unless it's Ricks Pez candies, of course) (at 6:28)

🕴 AI-created leadership slogans gone bad (at 8:01)

🛋 IKEA's plans to turn your living room into the set of your favorite TV show (at 932)

🐉 The Ricks nail their rendition of "Never Ending Story," the sex lives of Muppets, pre-Internet gaming, still obsessing about Shamrock Shakes, the trouble with time capsules and more (at 10:33)

Listen through the embedded player, on iTunes, or by downloading here.

Approximately 14 min, 45 sec. For US audiences. Review cookie and privacy policies for SoundCloud, iTunes, Spotify, and all other streaming services.

 
 

🎧 ASMR Affirmations for Creative Directors, AI Leadership Slogans, Whopper Overload and More

It's an epic round of Loaded Questions as the Ricks recall some of their favorite moments from Season 2 of Rick and Rick Rule the World.

IN THIS EPISODE

🎧 Top 5 ASMR Affirmations for Creative Directors (at 1 min 3 sec)

🍀 Our Lucky Charms-inspired St. Paddy's Day IPA - the Breakfast of Leprechauns (at 4:01)

🏈 For the first time ever, the Ricks pick the same #1 favorite Super Bowl spot … (at: 6:30)

🍖 … Not that we didn't have to revisit that whole Hyundai's 7 Levels of Hell controversy (at 7:55)

🔤 Rick M's prediction for Google parent company Alphabet gets an update (at 9:34)

🍿 The Ricks fight over "Spider-Man Far from Home" (at 10:24)

⚡️ Ricks don't let Ricks repeat Ricks without rubbing it in (at 12:00)

🍔 Rick and Rick experience Whopper Overload (at 13:52)

🥤 Shamrock Shake memories, babies named after GoT characters and other moments from Season 2 (at 15:35)

Or Listen on iTunes or Download Here

Approx 19 min.

For US audiences only. See cookie and privacy policies for SoundCloud, iTunes, Spotify, and all other applicable sites, apps, and streaming services.


😎 Why Podcasts are the New Website, DIY Deepfakes, and More

DIY audio deepfakes. Tinder's new choose-your-own-adventure streaming series. The new app that tells you if the people texting you are being flirtatious, or if you're strictly friendzone. Plus more. 

IN THIS EPISODE: 

💥 JJ Abrams enters the Spider-verse, with a little help from his son (at 48 seconds)

😍 Flirt-worthy, or strictly friendzone? A new app scans your text conversations to find out (at 2 min, 52 sec)

🙅🏻‍♂️ A new app allows you to create audio deepfakes of yourself—so what could go wrong? (at 4:51)

☕️ Is it Pumpkin Spice—or poison? And did a 23-year-old woman just find out the hard way? (at 5:58)

💏 Swipe left or right? Tinder's new choose-your-own-adventure-style streaming series (at 8:02)

🥤 Shake a Coke and a Smile: New Coke cans trigger cool new augmented reality experiences (at 9:18)

🎧 Thanks to Google algorithm updates, podcasts are the new webpage (at 13:03)

📰 What those Google algorithm changes mean to news aggregators may be bad news

🛒 Which generation has the most ethical shoppers? Spoiler alert: It's not the Boomers

🎅🏼 It's still summer, so of course these two brands are already running Christmas ads

Or Listen on iTunes

Approx 17 min, 34 sec.

For US audiences only. See cookie and privacy policies for SoundCloud, iTunes, Spotify, and all other applicable sites, apps, and streaming services.


🍗 Popeye's Goes BYO Bun, KFC Readies Dating Simulator Game, and More

🎯 The Joker steals the show at the Venice Film Festival. KFC's new dating simulator game seems seriously creepy. The very different Coke Challenge could land you in jail. And is it time to say, "Oh, Thank Heaven for iPhone 11?" Plus a whole lot more.

In This Episode:

🏖 One Rick gets to enjoy "Rio" … (at :45 sec)

💣 … While the other Rick gets a "View to a Kill" (at 1 min :30 sec)

🤖 Weekly poll: "Terminator: Dark Fate" vs. "Zombieland: Double Tap" (at 2:16)

🃏 No fooling: "The Joker" takes Venice—is he gunning for an Oscar next? (at 3:45)

🍎 Eleven sent: The iPhone's goes bionic (at 5:30)

👃🏻 A very different kind of Coke Challenge is nothing to sneeze at (at 7:26)

🕹 From the WTAF Dept: The new dating simulator game from KFC (8:48)

🤡 BK's new AR game helps you "Escape the Clown" (at 9:30)

🍺 Now you can own your Bud Light Victory Fridge (at 10:45)

🍗 Popeye's goes BYOB: Bring Your Own Bun (12:00)

😶 Quick: Name the latest brand to 86 its logo (at 13:35)

🎾 Mercedes serves up voice and AR tech to score big (at 14:58)

Or Listen Here 🃏

Approx. 17 minutes

For US audiences. Review cookie and privacy policies for SoundCloud, iTunes, and all other streaming services.


#EscapeTheClown: BK is Using AR to Troll Mickey D's And We Are There for 'It'

 

Just when you think Burger King can't top the crowning glory of last year's Whopper Detour campaign promoting its mobile app, it pulls off a battle royal from within its chief rival's own stores. 

Last year, BK won countless awards for geo-targeting offers for a 1-cent Whopper to customers who come within 800 feet of a McDonald's (see the success story below). But BK Germany may have upped the ante—again. 

In a cross promotion celebrating the release of "It Chapter Two," Burger King is using advertising on Facebook and Twitter to invite consumers to download its mobile app and scan a review of "It" within a movie magazine McDonald's distributes in-store.

According to The Drum, when consumers download the app, they're able to play an augmented reality-enabled mobile game that displays a "flee and run" route to the nearest BK. If they make it there within a certain amount of time, they're able to buy a Whopper for just one cent. 

It's just the latest in the kind of inventive campaigns that helped BK clean up at this year's Cannes Lions Advertising Festival—and at the cash register. And in truth, BK's unorthodox philosophy about marketing has been on display as far back as its work with CPB Group.

With this brilliantly devious cross-promotion, the QSR might just win "Creative Brand of the Year" for a second year in a row. 

 

 


🏃‍♀️🏃🏽‍♀️'You're It': Nike Starts a Game of Tag to Inspire Girls

 

We're digging a new campaign from Nike Europe that's designed to inspire young girls to get physically active.

The effort, from W&K Amsterdam, involves a virtual game of tag that can be played across TikTok, Instagram, YouTube and Snapchat for the chance to earn rewards points. As Ad Age reports, there will also be a real-world game of tag in London's Lee Valley on Sept. 24. 

Nike has always been innovative in its marketing and advertising, and the brand long ago learned that it pays big to play games with your customers

The only weak spot we see in "You're It"? Nike's famous tagline. Oops. 

Learn more about Nike "You're It" here.

 

 


🌮 Inside the Taco Bell Hotel, Why You're a Cyber-stalker, Summer Movie Scorecard & More

What really went down at the Taco Bell Hotel. Our Summer '19 Box Office Scorecard. Why YouTube seems to think robots deserve animal rights. Spidey's future with the MCU, and more. From Sept 2.

Or listen by link

IN THIS EPISODE:

🕷 Did Spidey Really Get Spiked From the MCU? (at 2 min, :30 sec)

👀 Why We're All Cyber-stalkers Now (5:55)

🤖 Why YouTube Thinks Robots Deserve Animal Rights (7:28)

🌮 What Really Went Down at the Taco Bell Hotel (9:17)

🌐 Enter: The Holo-sphere (11:34)

🎬 The Battle to Rank Among the Top 10 Movies of 2019 (14:33)

⚔️ What movie ranked dead last in the top 100 movies this summer? (15:30)

🍅 Which of these movies got the highest rating on Rotten Tomatoes this summer (16:03)

🦈 Which summer 2019 movie tried to be this year's "Meg"? (16:48)

Approx. 18 min, 25 sec.

For US audiences. Review cookie and privacy policies for SoundCloud, iTunes, and all other streaming services.