Coca-Cola's Silent Print Ads You Can Hear, BK's Unhappy Meals & More

Rick and rick silent print ads you can hear
Coca-Cola's silent print ads you can hear. Burger King's New Unhappy Meals. Leadership Advice from Artificial Intelligence. Plus: How to think like a futurist, ASMR for Artists, and a whole lot more.

IN THIS EPISODE:

🍿  Will 'Avengers' End 'Avatar's' Reign and Top $3 Billion? (at :35 seconds)

🧠  Leadership Slogans from Artificial Intelligence (at 2:30)

🎧ASMR Affirmations for Artists (at 3:48)

🗣  Social Media Toughens Up (at 6:36)

🥤Coca-Cola's Silent Print Ads You Can Hear (at 10:09)

🍔        Burger King's Unhappy Meals (at 13:14)

🛍        The #1 Channel for Customer/Retailer Communications (at 16:14)

🔮5 Top Ways to Think Like a Futurist (at 16:14)

🛒The #1 Most Powerful Tool for Driving In-Store Traffic

(Approx. 21 min, 35 sec. For US audiences. See cookie and privacy policies for Soundcloud, iTunes, Spotify and all streaming services.)

Also listen on iTunes —and now on Spotify, too!

 
 
 

🛣 Our Second Annual Marketing Predictions Episode

Rick and rick 2019 marketing predictions
We get in touch with our inner Pre-Cogs as we reveal our top three predictions for digital marketing , media, and more in the year ahead. That's right: It's our 2nd Annual Predictions Episode, and if our recent Predictions Scorecard episode is any indication, this is an episode you don't want to miss! From March 7. 

IN THIS EPISODE:

👑 Is Disney Domination at risk this year? (at 1:07)

🎬 Will 'Avengers: Endgame' really be 2019's box office champ?
(at 1:15)

⚡️ … Or will 'Captain Marvel' blast her way to the top? (at 1:44)

👾 Are you ready to hit the GaaS - as in, "Games-as-a-Service"? (at 2:02)

🤖 Is MarTech cruising on autopilot, or in for a turbulent reality check this year? (at 7:07)

📚Will marketing go old-school in the months ahead? And what would that even mean? (at 8:35)

📣 Will 'Deep Fakes' mean real headaches for business and society this year? (at 10:34)

👨🏻‍🎨 Will AI replace the advertising creative director? (at 12:47)

🛒 Will shortsighted C-suites give up on CX initiatives in a softening economy? (at 15:08)

😎 Is VR ready for the arena? And what happens if it's not? (at 16:53)

Approximate 20 min, 16 seconds.

For US audiences only. Be sure to review cookie and privacy policies for Apple, SoundCloud, or anywhere else you listen and/or download Rick and Rick Rule the World.


🔮 Our 2018 Marketing Predictions Scorecard—1 Year Later

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It's time to review what we got right, and what we got wrong, in our first annual predictions episode in early 2018. Which of our  prognostications on marketing, media, tech and pop culture turned out to be spot on? Which ones were serious misses? It's time to grade the good, the bad and the WTF predictions—one year later.

IN THIS EPISODE

🍡Pez Candy: Time for a 'Rick & Rick' Dispenser? (at 1:07)

🏛Politics: Did More Brands Take Sides, or Channel Switzerland? (at 2:07)

🏈 The San Francisco 49'ers: Touchdown? Or Fumble? (at 3:51)

🔠 Google Parent Alphabet: Playing the Name Game? (at 4:12)

🗣'The Post-Screen Internet': Are More Brands Prepping? Or Procrastinating? (at 4:36)

🍎Apple: Spit-Shined? Or Bruised? (at 7:27)

🏰Disney: The #1 Box Office Winner Every Month of the Year? (at 9:55)

😎 AR & VR: Are Brands Getting Their Goggles On? Or Playing 'Wait-and-See'? (at 13:58)

🎬Video Marketing:  ⏩? Or ⏸? (at 16:36)

🍕Brand Digital Innovation: Delivering? Or in a Ditch? (at 17:36)

🧠A.I. in 2018: Milestone? Or Reality Check? (at 18:27)

Use the Player  Above or Listen on iTunes

(Approximately 22 min. For US Audiences Only. See SoundCloud's Cookie and Privacy Policies)

 

 


Rick & Rick: The One with the Super Bowl Ad Trends 2018 (Podcast)

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It's a Rick & Rick Rewind back to Super Bowl Sunday and the show we recorded the morning of the big game. In a special expanded episode, Rick Mathieson and Rick Wootten tackle:

  • Who we think will win the year's biggest games—football and advertising
  • Whether the estimated $5.2 million cost to run a 30-second commercial is even worth it
  • What research says about Super Bowl ROI and what the money would buy you in digital media
  • Super Bowl ad trends leading into kick-off—the viral videos, social media plays, teasers and more
  • Digital game plans from Pepsi and Mercedes—from virtual reality to branded mobile games
  • Our favorite spots and what we make of them

Some of the spots we talk about in this episode:

Amazon: Alexa Loses Her Voice

Doritos Blaze vs. Mt. Dew Ice

Avocados from Mexico

Jack in the Box: Martha Stewart

Toyota: Good Odds

Pringles: Flavor Stacking

 PLUS: Learn more about RICK MATHIESON and RICK WOOTTEN.


Video Game Movies & Robot Buddhist Priests (Rick & Rick Podcast Ep 1/Pt 1)

 

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Welcome to 'Rick & Rick Rule the World!'

In this all-new Gen Wow iTunes podcast series, everybody's favorite Rickheads rant, rave and otherwise ruminate on whatever's hitting their Geeks-&-Mad Men radars these days.

Our Ricks include Rick Mathieson—writer, author and executive creative director at iMathieson, and Rick Wootten—vice president of marketing and sales operations at 24/7.

Their mission: To share a little of their ongoing stream-of-consciousness about all things cool in movies, TV shows, comics, video games, media, marketing and advertising. You name it, they've probably got something to say about it. Either way, it's going to be fun.

All the Ricksomeness starts here:

RICK & RICK RULE THE WORLD: VIDEO GAME MOVIES & ROBOT BUDDHIST PRIESTS (EP1/PT 1) ON ITUNES  (6 MIN)

 

 

 

 


Like Playing 'Call of Duty' in Your Backyard (Video)

We're seriously digging the looks of Recoil, a mixed-reality "Call of Duty"-meets Laser Tag -style first-person shooter from Skyrocket that you play in the real world.

Judging from the video from IGN at ComicCon, it's kinda like I'd imagine Pokémon GO would be, if it were cool and fun. Read more (and check out an even better video), here.

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ARKit AR-Enabled Dance Practice (Video)

A simple, smart application of AR to learn how to do something we personally have had no hope of learning through any other mechanism thus far.

This particular effort uses Apple's ARKit, and so far at least, it looks promising. Though they could go ahead and just add an option for two left feet for us.

Read more here.

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'Ghostbusters' Hyper-Reality Gameplay from THE VOID Looks Hyper-Cool (Video)

 

It's hard not to get amp'd over this trailer for the "Ghostbusters: Dimension" AR game.

I can't tell how much of this is just video or actual game play, but if it's anything like this promo fro THE VOID and Sony Pictures, this game looks hyper-righteous.

It's important to understand that THE VOID develops experiences at specific venues, versus video games for home.

This is a critical difference, since the experience can be controlled within a locked environment. As the New York Times reported a couple weeks ago, THE VOID has also developed a vest that provides smells and haptic feedback within game play.

It also makes up for the lack of interest consumers seem to have over buying AR & VR gaming equipment for home.

It is interesting how Wired ad the NYT call this VR; from this video at least, it appears to be AR-based, which helps explain how people move about without the disorientation that comes with VR goggles.

THE VOID, of course calls it "hyper reality."

We'll go with that, just so long as it's as fun as it looks.


Pokémon Go—to Switzerland: Funny Promo for Town of Basel Features AR (Minus the 'A')

 

Still loving this hilarious video promoting the town of Basel, which capitalizes on the Pokémon Go craze with a fun stunt. Hey, the game's supposed to get you outside, right? Why not make a vacation out of it. I want to shoot a prank like this just for fun.

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Virtual Reality Check: Q&A with Charlie Kraus of Limelight Networks (Pt 1)

VR_AR_GUYIt turns out the promise of virtual reality bites when compared to long-term prospects for augmented reality.

At least that’s according to research from Manatt Digital Media that estimates the market for VR-based solutions will account for only $30 billion of a total $150 billion combined AR/VR market by 2020.

But there’s always a “but,” right?

In this case, that “but” is followed by a question: How are we supposed to square Manatt’s research with seemingly contradictory estimates like those from Gartner, whose ever-popular Hype Cycle chart shows AR far behind VR—indeed, far behind even autonomous vehicles—in its advance toward true market traction?

Short answer: You can’t. And in my view, it’s VR’s fault.

A Virtual Conundrum

Charlie Kraus 10-2-15To get to what I mean, I went to Charlie Kraus, senior product marketing manager for Limelight Networks, which is a leading content delivery network (CDN) provider.

CDNs, of course, are used by carriers and others to deliver all that content you consume online—text, graphics, videos, games, music, etc.—with a high level of availability and performance.

As you might imagine, AR (content superimposed on the user's view of the physical world) and VR (content that immerses the user in a simulated world) can only be as good as the networks through which that content is delivered.  

After all, if you think buffering at a key moment on “House of Cards” is innervating, just wait until you miss a critical turn as you make your way around an unfamiliar city using AR-based navigation, or find yourself frozen and subsequently fragged by opponents within VR gaming worlds, due to network congestion.

So while most of the focus is on manufacturers producing devices like Oculus Rift and app developers for more common devices such as iPhones, I figured content networks may have actual usage patterns from which to base projections.

In pLimelight networksart one of this Q & A, I ask Kraus to spell out the differences between VR and AR for listeners who may be confused by the terms (and no wonder—look at this article out today that seems to equate the two), and why Limelight is especially bullish on AR.

Then I ask about what I see as a key problem with reconciling contradictory projections about adoption rates for both AR and VR.

Sure, AR seems pretty well defined. But VR is an entirely different matter.

CLICK HERE TO LISTEN TO: VIRTUAL REALITY CHECK: Q&A WITH CHARLIE KRAUS (PT 1) (approx 7 min)

 

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