🎁 Cybertruck Blows Up The Internet, The Lightsaber That ... Meows? And More

🎅🏼 Tesla's Cybertruck takes the Internets by storm, and not all goes well. The holiday yule log gets spit-roasted—ASMR style. Our Top 3 Tech Toys Gone Wrong. The 'Christmas Pizza' that's covered in turkey and gravy—and served in a singing box, plus a whole lot more. 

🚀 Rise of Skywalker: How will this chiasmus conclude the chiasmi? (at :42 seconds)
 
📺 What the hell is The Mandalorian? And why isn't that Boba Fett and Yoda? (at 2:28)
 
📐 Tesla Cybertruck: Big splash, or botched launch? (at 3:45)
 
🔫 Our Top 3 Tech Toys for Holiday 2019—including a Lightsaber that … meows? (at 6:30)
 
💣 Our Top 3 Tech Toys Gone Wrong—including one inspired by Tesla (at 8:30)
 
🍕 The Christmas Pizza comes lathered with turkey, gravy, and a psychotic theme song (9:54)
 
🥩 The Beef Drool Log comes with ASMR-like sound effects and … an AI-based personal assistant?  (at 11:15)
 
🎄 Cardi B or Anna Kendrick? Will the holiday TV spot imposter please stand up? (at 12:25)
 
🛍 From Santa's WTF workshop: animal dissection kits, fluffy pets with removable fur and other gifts for children (at 13:18)
 
☃️ Some holiday chestnuts about goosing the kids, making memories and more (at 14:00)
 
🥁 The Ricks reveal the title of their future Claymation holiday television special (at 14:58)
 
Approx. 15 min, 40 sec. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🎧 Silent Coca-Cola Print Ads You Can Hear, AI-Generated Leadership Slogans & More

The Loaded Questions keep flying as we recall some of our favorite memories from Season 2 of Rick and Rick Rule the World.

IN THIS EPISODE

🎧 Silent Coca-Cola print ads you'll swear you can hear (at 9 sec)

🧠 The technical name for the psychological effect Coke uses in those ads - it's SCIENCE (at 1 min, 09 sec)

🔥 … Revisiting the knee-slapping family fun of "Brightburn" (at 2:09)

🏰 The Top 3 "Game of Thrones" character names parents are giving their newborns (at 3:17)

🚽 What Rick M. really wanted the GoT characters to do with the Iron Throne … (at: 4:02)

🌎 How the Ricks are going wide (at 4:47)

🤪 Which was more fun for the Ricks - Season 1 or Season 2? (at 5:54)

☕️ How ingesting too much of a good thing can go bad fast (unless it's Ricks Pez candies, of course) (at 6:28)

🕴 AI-created leadership slogans gone bad (at 8:01)

🛋 IKEA's plans to turn your living room into the set of your favorite TV show (at 932)

🐉 The Ricks nail their rendition of "Never Ending Story," the sex lives of Muppets, pre-Internet gaming, still obsessing about Shamrock Shakes, the trouble with time capsules and more (at 10:33)

Listen through the embedded player, on iTunes, or by downloading here.

Approximately 14 min, 45 sec. For US audiences. Review cookie and privacy policies for SoundCloud, iTunes, Spotify, and all other streaming services.

 
 

🍗 Popeye's Goes BYO Bun, KFC Readies Dating Simulator Game, and More

🎯 The Joker steals the show at the Venice Film Festival. KFC's new dating simulator game seems seriously creepy. The very different Coke Challenge could land you in jail. And is it time to say, "Oh, Thank Heaven for iPhone 11?" Plus a whole lot more.

In This Episode:

🏖 One Rick gets to enjoy "Rio" … (at :45 sec)

💣 … While the other Rick gets a "View to a Kill" (at 1 min :30 sec)

🤖 Weekly poll: "Terminator: Dark Fate" vs. "Zombieland: Double Tap" (at 2:16)

🃏 No fooling: "The Joker" takes Venice—is he gunning for an Oscar next? (at 3:45)

🍎 Eleven sent: The iPhone's goes bionic (at 5:30)

👃🏻 A very different kind of Coke Challenge is nothing to sneeze at (at 7:26)

🕹 From the WTAF Dept: The new dating simulator game from KFC (8:48)

🤡 BK's new AR game helps you "Escape the Clown" (at 9:30)

🍺 Now you can own your Bud Light Victory Fridge (at 10:45)

🍗 Popeye's goes BYOB: Bring Your Own Bun (12:00)

😶 Quick: Name the latest brand to 86 its logo (at 13:35)

🎾 Mercedes serves up voice and AR tech to score big (at 14:58)

Or Listen Here 🃏

Approx. 17 minutes

For US audiences. Review cookie and privacy policies for SoundCloud, iTunes, and all other streaming services.


🏃‍♀️🏃🏽‍♀️'You're It': Nike Starts a Game of Tag to Inspire Girls

 

We're digging a new campaign from Nike Europe that's designed to inspire young girls to get physically active.

The effort, from W&K Amsterdam, involves a virtual game of tag that can be played across TikTok, Instagram, YouTube and Snapchat for the chance to earn rewards points. As Ad Age reports, there will also be a real-world game of tag in London's Lee Valley on Sept. 24. 

Nike has always been innovative in its marketing and advertising, and the brand long ago learned that it pays big to play games with your customers

The only weak spot we see in "You're It"? Nike's famous tagline. Oops. 

Learn more about Nike "You're It" here.

 

 


'New Coke' Returns, Fortnite Just Does It, Magical Marketing Words & More

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New Coke returns after 34 years. Nike gives Fortnite characters some badass kicks. Magical marketing words. Your chances of dying from everyday activities, and more.

In this Episode:

😡 "Brightburn" Torches the Superman Mythos (at :52 sec)

🕺🏻 Don't Go Dancing: Your Surprising Chances of Dying Doing Everyday Things (6:01)

🥤 New Coke Returns in Cross-Promo for "Stranger Things" Season 3 (at 8:52)

👟 Nike Skins Jump into Fortnite (at 10:08)

🧒🏼 "Runaway Train" Music Video Brings Geolocation to a Good Cause (at 11:10)

🎩 18 Marketing Words That Boost Conversion (at 13:07)

🍔 BK "Whopper Detour" Case Study (at 14:22)

👩🏼‍🎤 Snap's Singing a New Tune (at 16:06)

(Approx. 17 min 30 sec)

(For US audiences; review cookie and privacy policies for iTunes, SoundCloud, Spotify and all other streaming services and sites)


Coca-Cola's Silent Print Ads You Can Hear, BK's Unhappy Meals & More

Rick and rick silent print ads you can hear
Coca-Cola's silent print ads you can hear. Burger King's New Unhappy Meals. Leadership Advice from Artificial Intelligence. Plus: How to think like a futurist, ASMR for Artists, and a whole lot more.

IN THIS EPISODE:

🍿  Will 'Avengers' End 'Avatar's' Reign and Top $3 Billion? (at :35 seconds)

🧠  Leadership Slogans from Artificial Intelligence (at 2:30)

🎧ASMR Affirmations for Artists (at 3:48)

🗣  Social Media Toughens Up (at 6:36)

🥤Coca-Cola's Silent Print Ads You Can Hear (at 10:09)

🍔        Burger King's Unhappy Meals (at 13:14)

🛍        The #1 Channel for Customer/Retailer Communications (at 16:14)

🔮5 Top Ways to Think Like a Futurist (at 16:14)

🛒The #1 Most Powerful Tool for Driving In-Store Traffic

(Approx. 21 min, 35 sec. For US audiences. See cookie and privacy policies for Soundcloud, iTunes, Spotify and all streaming services.)

Also listen on iTunes —and now on Spotify, too!

 
 
 

🛣 Our Second Annual Marketing Predictions Episode

Rick and rick 2019 marketing predictions
We get in touch with our inner Pre-Cogs as we reveal our top three predictions for digital marketing , media, and more in the year ahead. That's right: It's our 2nd Annual Predictions Episode, and if our recent Predictions Scorecard episode is any indication, this is an episode you don't want to miss! From March 7. 

IN THIS EPISODE:

👑 Is Disney Domination at risk this year? (at 1:07)

🎬 Will 'Avengers: Endgame' really be 2019's box office champ?
(at 1:15)

⚡️ … Or will 'Captain Marvel' blast her way to the top? (at 1:44)

👾 Are you ready to hit the GaaS - as in, "Games-as-a-Service"? (at 2:02)

🤖 Is MarTech cruising on autopilot, or in for a turbulent reality check this year? (at 7:07)

📚Will marketing go old-school in the months ahead? And what would that even mean? (at 8:35)

📣 Will 'Deep Fakes' mean real headaches for business and society this year? (at 10:34)

👨🏻‍🎨 Will AI replace the advertising creative director? (at 12:47)

🛒 Will shortsighted C-suites give up on CX initiatives in a softening economy? (at 15:08)

😎 Is VR ready for the arena? And what happens if it's not? (at 16:53)

Approximate 20 min, 16 seconds.

For US audiences only. Be sure to review cookie and privacy policies for Apple, SoundCloud, or anywhere else you listen and/or download Rick and Rick Rule the World.


🔮 Our 2018 Marketing Predictions Scorecard—1 Year Later

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It's time to review what we got right, and what we got wrong, in our first annual predictions episode in early 2018. Which of our  prognostications on marketing, media, tech and pop culture turned out to be spot on? Which ones were serious misses? It's time to grade the good, the bad and the WTF predictions—one year later.

IN THIS EPISODE

🍡Pez Candy: Time for a 'Rick & Rick' Dispenser? (at 1:07)

🏛Politics: Did More Brands Take Sides, or Channel Switzerland? (at 2:07)

🏈 The San Francisco 49'ers: Touchdown? Or Fumble? (at 3:51)

🔠 Google Parent Alphabet: Playing the Name Game? (at 4:12)

🗣'The Post-Screen Internet': Are More Brands Prepping? Or Procrastinating? (at 4:36)

🍎Apple: Spit-Shined? Or Bruised? (at 7:27)

🏰Disney: The #1 Box Office Winner Every Month of the Year? (at 9:55)

😎 AR & VR: Are Brands Getting Their Goggles On? Or Playing 'Wait-and-See'? (at 13:58)

🎬Video Marketing:  ⏩? Or ⏸? (at 16:36)

🍕Brand Digital Innovation: Delivering? Or in a Ditch? (at 17:36)

🧠A.I. in 2018: Milestone? Or Reality Check? (at 18:27)

Use the Player  Above or Listen on iTunes

(Approximately 22 min. For US Audiences Only. See SoundCloud's Cookie and Privacy Policies)

 

 


Rick & Rick: The One with the Super Bowl Ad Trends 2018 (Podcast)

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It's a Rick & Rick Rewind back to Super Bowl Sunday and the show we recorded the morning of the big game. In a special expanded episode, Rick Mathieson and Rick Wootten tackle:

  • Who we think will win the year's biggest games—football and advertising
  • Whether the estimated $5.2 million cost to run a 30-second commercial is even worth it
  • What research says about Super Bowl ROI and what the money would buy you in digital media
  • Super Bowl ad trends leading into kick-off—the viral videos, social media plays, teasers and more
  • Digital game plans from Pepsi and Mercedes—from virtual reality to branded mobile games
  • Our favorite spots and what we make of them

Some of the spots we talk about in this episode:

Amazon: Alexa Loses Her Voice

Doritos Blaze vs. Mt. Dew Ice

Avocados from Mexico

Jack in the Box: Martha Stewart

Toyota: Good Odds

Pringles: Flavor Stacking

 PLUS: Learn more about RICK MATHIESON and RICK WOOTTEN.


Video Game Movies & Robot Buddhist Priests (Rick & Rick Podcast Ep 1/Pt 1)

 

Rick&Rick-masthead

 

Welcome to 'Rick & Rick Rule the World!'

In this all-new Gen Wow iTunes podcast series, everybody's favorite Rickheads rant, rave and otherwise ruminate on whatever's hitting their Geeks-&-Mad Men radars these days.

Our Ricks include Rick Mathieson—writer, author and executive creative director at iMathieson, and Rick Wootten—vice president of marketing and sales operations at 24/7.

Their mission: To share a little of their ongoing stream-of-consciousness about all things cool in movies, TV shows, comics, video games, media, marketing and advertising. You name it, they've probably got something to say about it. Either way, it's going to be fun.

All the Ricksomeness starts here:

RICK & RICK RULE THE WORLD: VIDEO GAME MOVIES & ROBOT BUDDHIST PRIESTS (EP1/PT 1) ON ITUNES  (6 MIN)