💥 2019 Cannes Lions Grand Prix Winners, Mary Meeker's Internet Trends Report & More

Internet Trends ReportInside Mary Meeker's 2019 Internet Trends Report. Grand Prix Winners from this year's Cannes Lions Advertising Festival. Miller Light turns a beer into a game controller. Plus, all the coolest Funko toys headed to San Diego Comic-Con, and a whole lot more.

IN THIS EPISODE

🕷    'Spider-Man: Far from Home' arrives just in time (at :48 sec)

🦇    Poll about best Caped Crusader leaves out Adam West, fans go batshit (at 1:26)

🍻    Miller Lite turns a beer can into a game controller, and we'll drink to that (at 3:39)

👍🏻      Who's a better Internet role model: Keanu Reeves or Mark Hamill?  (at 6:20)

🤡      Chuckles, Krusty, or Pennywise? Funko's funky Comic-Con line up (at 8:32)

📱      Key insights from Mary Meeker's 2019 Internet Trends Report (at 10:20)

🏆      Grand Prix winners at the 2019 Cannes Lions Advertising Festival (at 19:08)

⭐️     Holy Hollywood icons: Look who's getting a star on the Walk of Fame (at 22:03)

🦁     2019 Cannes Lions' Buzzword Bingo (at 22:40)

🦸🏻‍♂️    More special edition toys coming to San Diego Comic-Con (at 24:04)

Approx. 27 min.

(For US audiences. Be sure to review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services.)   


🧟‍♂️ 'Stranger Things' Lego Set, Gen X Runs for President, and 'The New CMO'

Rickandrick_st_playset2Move over, Eggo Waffles: 'Stranger Things' has its own Lego Playset, now. Gen X runs for President and gets upstaged by a Millennial. Why the role of the CMO isn't want it used to be—plus a whole lot more.

IN THIS EPISODE:

🍿 'Wick' wows Wootten (at :50 seconds)

🐲 Name 'Game': 'GoT' finale and the babies named after the show's characters (at 1:42)

😡 Red Son: 'BrightBurn' reimagines the mythology of Superman (at 2:42)

🧟‍♂️ New Lego playset is one of the 'Stranger Things' we've seen this week (at 3:47)

🎮 Sony's gaming pact with Microsoft—did anyone tell the PlayStation team?(at 4:56)

💑 LaCoste commercial is a visual tour de force (at 8:03)

🤹🏻‍♀️ Meet the Chief Engagement Officer: The changing role of the CMO (at 10:48)

🇺🇸 Molly Ringwald for President? Gen X runs for office (at 14:02)

⏳ At T-minus 6 months, are you ready for the California Consumer Privacy Act? (at 15:07)

💋 The lip-lock that broke the Internet (at 16:03) Approx 17 min, 35 sec. For US audiences only. See cookie and privacy policies for SoundCloud, iTunes, Spotify, and all other applicable sites, apps, and streaming services.


Coca-Cola's Silent Print Ads You Can Hear, BK's Unhappy Meals & More

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Coca-Cola's silent print ads you can hear. Burger King's New Unhappy Meals. Leadership Advice from Artificial Intelligence. Plus: How to think like a futurist, ASMR for Artists, and a whole lot more.

IN THIS EPISODE:

🍿  Will 'Avengers' End 'Avatar's' Reign and Top $3 Billion? (at :35 seconds)

🧠  Leadership Slogans from Artificial Intelligence (at 2:30)

🎧ASMR Affirmations for Artists (at 3:48)

🗣  Social Media Toughens Up (at 6:36)

🥤Coca-Cola's Silent Print Ads You Can Hear (at 10:09)

🍔        Burger King's Unhappy Meals (at 13:14)

🛍        The #1 Channel for Customer/Retailer Communications (at 16:14)

🔮5 Top Ways to Think Like a Futurist (at 16:14)

🛒The #1 Most Powerful Tool for Driving In-Store Traffic

(Approx. 21 min, 35 sec. For US audiences. See cookie and privacy policies for Soundcloud, iTunes, Spotify and all streaming services.)

Also listen on iTunes —and now on Spotify, too!

 
 
 

🛣 Our Second Annual Marketing Predictions Episode

Rick and rick 2019 marketing predictions
We get in touch with our inner Pre-Cogs as we reveal our top three predictions for digital marketing , media, and more in the year ahead. That's right: It's our 2nd Annual Predictions Episode, and if our recent Predictions Scorecard episode is any indication, this is an episode you don't want to miss! From March 7. 

IN THIS EPISODE:

👑 Is Disney Domination at risk this year? (at 1:07)

🎬 Will 'Avengers: Endgame' really be 2019's box office champ?
(at 1:15)

⚡️ … Or will 'Captain Marvel' blast her way to the top? (at 1:44)

👾 Are you ready to hit the GaaS - as in, "Games-as-a-Service"? (at 2:02)

🤖 Is MarTech cruising on autopilot, or in for a turbulent reality check this year? (at 7:07)

📚Will marketing go old-school in the months ahead? And what would that even mean? (at 8:35)

📣 Will 'Deep Fakes' mean real headaches for business and society this year? (at 10:34)

👨🏻‍🎨 Will AI replace the advertising creative director? (at 12:47)

🛒 Will shortsighted C-suites give up on CX initiatives in a softening economy? (at 15:08)

😎 Is VR ready for the arena? And what happens if it's not? (at 16:53)

Approximate 20 min, 16 seconds.

For US audiences only. Be sure to review cookie and privacy policies for Apple, SoundCloud, or anywhere else you listen and/or download Rick and Rick Rule the World.


🔮 Our 2018 Marketing Predictions Scorecard—1 Year Later

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It's time to review what we got right, and what we got wrong, in our first annual predictions episode in early 2018. Which of our  prognostications on marketing, media, tech and pop culture turned out to be spot on? Which ones were serious misses? It's time to grade the good, the bad and the WTF predictions—one year later.

IN THIS EPISODE

🍡Pez Candy: Time for a 'Rick & Rick' Dispenser? (at 1:07)

🏛Politics: Did More Brands Take Sides, or Channel Switzerland? (at 2:07)

🏈 The San Francisco 49'ers: Touchdown? Or Fumble? (at 3:51)

🔠 Google Parent Alphabet: Playing the Name Game? (at 4:12)

🗣'The Post-Screen Internet': Are More Brands Prepping? Or Procrastinating? (at 4:36)

🍎Apple: Spit-Shined? Or Bruised? (at 7:27)

🏰Disney: The #1 Box Office Winner Every Month of the Year? (at 9:55)

😎 AR & VR: Are Brands Getting Their Goggles On? Or Playing 'Wait-and-See'? (at 13:58)

🎬Video Marketing:  ⏩? Or ⏸? (at 16:36)

🍕Brand Digital Innovation: Delivering? Or in a Ditch? (at 17:36)

🧠A.I. in 2018: Milestone? Or Reality Check? (at 18:27)

Use the Player  Above or Listen on iTunes

(Approximately 22 min. For US Audiences Only. See SoundCloud's Cookie and Privacy Policies)

 

 


Barbie's Out to End 'Dream Gap' for Girls (Podcast)

In the Season Two Premiere of Rick & Rick: How Mattel's Barbie wants to put an end to the "Dream Gap" for girls, McDonald's Gets all Banksy on us, and a whole lot more.

Does P&G want exclusive rights to use WTF, LOL and NSFW? (at 5:13)

From the McNutty Department: McDonald's get all McBanksy on us (at 7:30)

Brands and politics don't mix? A YouGov consumer survey begs to differ (at 11:00)

Barbie wants to put an end to the "Dream Gap" for girls (at 13:37)

2018's top Halloween costumes, consumer spending & more (at 16:00)

(From last month. For US audiences only. See Soundcloud cookie/privacy policies.)


2018's Top Halloween Costumes, McDonald's Goes All Banksy on Us (Podcast)

GW_halloween_stats_2018In an All-New Podcast Episode:

🐽 Are Muppets Asexual? Did Anybody Tell Ms. Piggie?

🎃 2018’s Top Halloween Costumes & Stats

🍔 McDonald’s Goes All Banksy on Us

👍🏻 Why Brands Should Take Side—or Not

Plus: ‘Loaded Questions' & More!

2018's TOP HALLOWEEN COSTUMES, BANKSY + MICKY D'S & MORE

>>Listen on iTunes<<

(Approx. 25 min)


Rick & Rick: The One with the Super Bowl Ad Trends 2018 (Podcast)

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It's a Rick & Rick Rewind back to Super Bowl Sunday and the show we recorded the morning of the big game. In a special expanded episode, Rick Mathieson and Rick Wootten tackle:

  • Who we think will win the year's biggest games—football and advertising
  • Whether the estimated $5.2 million cost to run a 30-second commercial is even worth it
  • What research says about Super Bowl ROI and what the money would buy you in digital media
  • Super Bowl ad trends leading into kick-off—the viral videos, social media plays, teasers and more
  • Digital game plans from Pepsi and Mercedes—from virtual reality to branded mobile games
  • Our favorite spots and what we make of them

Some of the spots we talk about in this episode:

Amazon: Alexa Loses Her Voice

Doritos Blaze vs. Mt. Dew Ice

Avocados from Mexico

Jack in the Box: Martha Stewart

Toyota: Good Odds

Pringles: Flavor Stacking

 PLUS: Learn more about RICK MATHIESON and RICK WOOTTEN.


Rick & Rick: The One with 2018 Predictions in Marketing, Media & Tech (Podcast)

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It's our big predictions episode as Rick Mathieson and Rick Wootten reveal their top 5 predictions (some tongue-in-cheek) for marketing, media and technology in the year ahead.

What will 2018 have in store for AI, augmented reality, virtual reality, content marketing and more?

Listen now to find out:

Rick & Rick: Jan 2018 Predictions in Marketing, Media, Tech & More

(Approx 14 mins)

OR LISTEN ON iTUNES: Rick & Rick: The One with 2018 Predictions

(Approx 14 mins)

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Top 10 Social Media Campaigns 2017

Top 10 Best AR Campaigns 2017 GenWowAwards_2017By now you know the drill about how social media is becoming a central component of virtually every integrated marketing campaign. And it's true.

While many of this year's GEN WOW AWARDS winners are indeed part of broader campaigns, our picks this time out tend to either be the primary channels used in the campaign, or are standalone efforts.

In fact, some of the most interesting entries this year were little more than simple tweets, even one-offs, that made an impact in the social media year that was.

#10 OLD SPICE: 'Simu-Date-Her'

This is the Facebook Live campaign your Facebook Live campaign would be—if it was Old Spice. In honor of Valentine's Day, Old Spice enabled Facebook users to control a real man and interact with a real woman on what passes for an almost life-like date in the social media age. Hilarious and sad at the same time.

#9  KFC: 11 Herbs & Spice (Girls)

KFC's Year of Major Madcap Marketing Stunts is coming to a close—and what a year it was. From a creepy animatronic drive-thru robot  to a Mother's Day romance novella that helped boost sales 40%, the Colonel has been flying his freak flag with pride - helping the brand extend 13 quarters of same-store sales growth since Q3 2014. But it may be a recent social media stunt that prompted Marketing Dive to name KFC its Marketer of the Year for 2017. In October, an astute Twitter user discovered that KFC's Twitter feed only follows  11 people—six people named "Herb" and the five members of the pop band Spice Girls. Makes you groan and smile at the same time. Kudos to KFC.

#8  WENDY'S & CARTER WILKERSON: #NuggsForCarter

KFC's not the only QSR finding social media success this year. Wendy's scored big when a 17-year-old kid named Carter Wilkerson tweeted "Yo, @Wendy's how many retweets for a year of free chicken nuggets?" The fast fooder's response: 18 million—or roughly 6X greater than the existing record: Ellen DeGeneres's Oscar Selfie. The kid made it happen—and did something remarkable along the way. He helped raise money and awareness for both foster care adoption and breast cancer research. For that, this Gen Wow award's as much for Carter than it is for Wendy's—and he deserves it.   

#7 MCDONALD'S: Snaplications

What's a year in social media without yet another fast food brand making our rankings. A perennial favorite, McDonald's earns a spot with its "Snaplications" campaign, an effort to recruit teens while turning them into free publicity machines on Snapchat. How? Through filters of course. According to the Verge, here's how it worked: Prospective employees could apply a McDonald's hat and name tag filter to their faces and record a 10-second video to pitch why they would make a great employee. Participants were then sent a link to the company's digital careers hub where they could download application form. It's unclear why anyone would go through the extra rigmarole, but it surely couldn't hurt their chances.

#6 DENNY'S: Serving Up a Modern Meme Masterpiece

Who knew Denny's could poke fun at our unhealthy obsession over each new social media sensation? In March, the restaurant chain posted one of those "zoom in" posts where you typically find some kind of banal promotional message. Only here, you got something else entirely—a scavenger hunt of sorts with a reveal that read: "Has this distracted you from overwhelming existential dread lol." As Adweek put it at the time: "Ouch, Denny's. Way to remind us that we're all just frittering away what few scan moments we have before our inevitable demise." It also generated nearly 3X more retweets than Oreo's famous "Dunk in the Dark" tweet. Definitely food for thought.

#3 ROYAL CARIBBEAN: #SeekDeeper Snapchat Scuba Goggles

As part of its #SeekDeeper campaign, Royal Caribbean outfitted three well-known divers with "SeaSeekers," custom scuba masks with built-in Snachat Spectacles. Beyond capturing footage on the migration of whale sharks, coral reef restoration and the Great Blue Hole in Belize, Adweek reports the cruise line hopes to equip its shops with these masks so guests can rent them out and instantly share their underwater adventures via Snapchat.

#5 AMERICAN GREETINGS: #GiveMeaning to Mother's Day—'Tattoo'  

You're going to feel this one. "Tattoo" is a Mother's Day video that follows a young woman as she gets her first tattoo and reveals its special meaning to her. This campaign is part of American Greeting's #GiveMeaning campaign designed to help people honor those who've mattered most to them. Read more here.

#4 HEINZ: Instagram #FoodPorn

Heinz's "Irresistible Posts" Instagram series used geolocation to target local users looking for stories around lunch time. If they swiped a Heinz post featuring mouthwatering creations form a celebrity chef, it triggered the ability to order the contents of the post, which Heinz delivered in a personalized box. Insta-success. And tasty, too.  

#2 HEINEKEN: #OpenYourWorld—'Worlds Apart'

The popular beer brand pulled off what Pepsi didn't seem able or well suited to do this year—mostly by not trivializing issues and by bringing people who are worlds apart a little closer. Oh, and by reinforcing the role Heineken actually plays in the world—as an ice breaker. Pretty powerful stuff, actually—meant to open up honest and open-minded online conversations instead of perpetuating partisan echo champers. We'll drink to that.

#1 AMEX: Guns & Roses Facebook Campaign

Sometimes it pays to listen. At least, that was the case with this Facebook campaign promoting a Guns & Roses concert. Knowing full well that 90 percent of Facebook users watch videos with audio turned off, AMEX snuck in a surprise. Those who activated audio got a surprise—a voice over that told them the first 50 to text in the name of the band's lead singer would win a free ticket to the concert. How might your brand incentivize people to view your video advertising?

 

With that, congrats to all of this year's winners. And look for social elements in other categories in coming days, as the 2017 GEN WOW AWARDS continue.

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