Not exactly turning turning swords into plowshares, but perhaps it's even better.

The Humanium Initiative recycles metal from illegal weapons busts and forfeiting programs and then makes it available for commercial production by brands. As FastCompany reports, the idea is to make your products "a symbolic result of a less violent world."

Small wonder it won the Innovation Lions Grand Prix at this year's Cannes Lions Festival.

Kudos to all involved.

Learn more, here.

Learn more about us: iMathieson

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This bank tracks and reports on the environmental impact of your spending. Excellent example of doing well by doing good. Congrats to everyone who made this a Cyber Grand Prix winner at Cannes.

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Good stuff from American Greetings.

Read more here.

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Still loving this adverprank promoting 'The Ring' sequel. Fans of the franchise are very familiar with its "First you watch it, then you die" conceit—though this would freak even those without the backstory.  Sure, it's no "Devil's Due" or 'Telekinetic Coffee Shop," but it gets the neck hair bristling just fine.

Quick: Does the sight of shoppers using their mobile phones in your store spark fear that they're showrooming (looking at your products and looking for better deals online)?

Or does it fill you with holiday cheer, instead?

In part one of this mid-October appearance on the Jim Blasingame Show, I talked about trends in online retail when it comes to mobile.

In part two, the conversation shifts to email, social and search.

And in the conclusion, we look at local search and mobile as part of the SoLoMo (social-local-mobile) trifecta in holiday marketing.

As you'll hear, shoppers who use mobile while inside your store may just spend more money there—quite a bit more, in fact.

Top Online Marketing Trends for Holiday 2016 (Conclusion)

(Approx 4-min, 40-sec)

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So which is better for promoting your holiday offers this season: Email, search or social?

In part one of this mid-October appearance on the Jim Blasingame Show, I talked about trends in online retail when it comes to mobile.

Here in part two, the conversation shifts to email, social and search.

You might be surprised on which delivers the most bang when it comes to online holiday shopping.

Top Online Marketing Trends for Holiday 2016 Pt 2

(Approx 4-min, 55-sec)

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Is it time to dump that desktop this Christmas?

In the run-up to the all-important online holiday shopping season, much has been made of mobile's ascendancy when it comes to holiday sales. But this year, I think we're going to see some twists, turns and stats that might have seemed counter-intuitive looking forward from this point last year.

In this recent appearance on Jim Blasingame Show (which focuses on SMBs), I talk about some of the developments that may have some marketers shouting, "Ho-ho-ho," while others scream, "No-no-no!"

As it happens, this segment was from mid-October, and I've just been too busy to post. But it may have you re-thinking Holidays past, present and future.

Top Online Marketing Trends for Holiday 2016 (Part 1)

(Approx 4-min, 55-sec)

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Video continues its victory lap in part two of our look at the top digital marketing trends of Summer 2016 on the Jim Blasingame show.

Here, Jim and I talk about how video plays a central role in a number of this summer's big trends, including the acceleration of influencer marketing and crowdsourced content.

The fact is, even with handy new video production tools, it still takes time and effort to create compelling content. So why not get your most avid fans and influencers to do it for you? Here's how a few leading brands are doing it well.

CLICK HERE TO LISTEN: Top Digital Marketing Trends of Summer 2016 (Pt 2) >>

 Approx: 5-min, 16-sec

ALSO:

CLICK HERE TO LISTEN: Top Digital Marketing Trends of Summer 2016 (Pt 1) >>

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Forget the Olympics.

In the world of digital marketing, video won more than its share of gold and glory this summer—as did brands that used it well.

In this special end-of-the-season wrap up on the Jim Blasingame Show, we take a look at some of the biggest trends in digital marketing for Summer 2016.

Online video factors in a number of them. Indeed, whether it was down, dirty and (increasingly) live, or a full-blow production, video continued its conquest of the web. Here's why.

CLICK HERE TO LISTEN: Top Digital Marketing Trends of Summer 2016 (Pt 1) >>

Approx 3-min 30-sec

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Another day, another dystopian vision for a future, this time from the POV of "Glassholes."

Get the inside scoop, here.

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