We're digging a new campaign from Nike Europe that's designed to inspire young girls to get physically active.
The effort, from W&K Amsterdam, involves a virtual game of tag that can be played across TikTok, Instagram, YouTube and Snapchat for the chance to earn rewards points. As Ad Age reports, there will also be a real-world game of tag in London's Lee Valley on Sept. 24.
Nike has always been innovative in its marketing and advertising, and the brand long ago learned that it pays big to play games with your customers.
The only weak spot we see in "You're It"? Nike's famous tagline. Oops.
The Ricks discuss Amazon Prime's superhero satire, "The Boys." Super-sized Lucky Charms marshmallows are coming to a s'more near you. The Banana Splits are back—in a gory new, R-rated movie. McDonald's McFizz cups are getting double takes for all the wrong reasons. "Friends" gets its own LEGO set, and a whole lot more. From August 27.
Inside Mary Meeker's 2019 Internet Trends Report. Grand Prix Winners from this year's Cannes Lions Advertising Festival. Miller Light turns a beer into a game controller. Plus, all the coolest Funko toys headed to San Diego Comic-Con, and a whole lot more.
IN THIS EPISODE
🕷 'Spider-Man: Far from Home' arrives just in time (at :48 sec)
🦇 Poll about best Caped Crusader leaves out Adam West, fans go batshit (at 1:26)
🍻 Miller Lite turns a beer can into a game controller, and we'll drink to that (at 3:39)
👍🏻 Who's a better Internet role model: Keanu Reeves or Mark Hamill? (at 6:20)
🤡 Chuckles, Krusty, or Pennywise? Funko's funky Comic-Con line up (at 8:32)
📱 Key insights from Mary Meeker's 2019 Internet Trends Report (at 10:20)
🏆 Grand Prix winners at the 2019 Cannes Lions Advertising Festival (at 19:08)
⭐️ Holy Hollywood icons: Look who's getting a star on the Walk of Fame (at 22:03)
🦁 2019 Cannes Lions' Buzzword Bingo (at 22:40)
🦸🏻♂️ More special edition toys coming to San Diego Comic-Con (at 24:04)
Approx. 27 min.
(For US audiences. Be sure to review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services.)
2019, 2019 Internet Trends Report, Adam West, advertising, brand, Cannes Lions, Christian Bale, Chuckles, Coca-Cola, Comic-Con, DC Comics, DCUniverse, Far From Home, Funko
BigBankTheory, Funko SDCC, Keanu Reeves, Kevin Conroy, Krusty, Krusty the Clown
, marketing, MarkHamill, Marvel, Mary Meeker, MCU
Batman, Mille rLite, Original Funko, Pennywise, SDCC, SDCC2019, SDCC50, Spider-Man, Spiderman
Dollar Shave Club celebrates 'Dad Bods.' Ikea turns your living room into the set of your favorite sitcom. How to become a bolder brand. Top on-page SEO factors. And enter: The Bancake List, targeting iHob haters, plus more.
In this Episode:
🎸📺 🎧 iTunes, RIP (at :52 seconds)
👨🏽💻 Apple's $999 monitor stand (at 2:30)
▶️ Disney v. Netscape (at 3:52)
🦇 Batman Does Buehring (at 5:30)
🙈 Dollar Shave Club Puts 'Dad Bods' on Display (at 6:40)
🥞 iHob's 'Bancake List' (at 8:25)
🛋 IKEA's Sitcom Living Rooms (at 9:55)
💪🏼 How to Be a Bolder Brand (at: 11:14)
🕵🏽♀️ Top On-Page SEO Factors (at 14:07)
🧟♂️ Crazy Upcoming Animated TV Shows (at 15:03)
🍻 Getting Fined for Bailing on Your Brew Crew (at 16:30)
Approx 18 min. For US audiences. Review cookie and privacy policies for SoundCloud, iTunes, Spotify, all other sites and players.
It's time for everybody's favorite quiz on recent news from the intersection of marketing, media, tech and pop-culture. Good luck!
1. The New York Times recent reporting on The Spooky Side of Machine Learning, included a project in which artificial intelligence was trained to come up with Halloween costume ideas. Which of the following was not one of the costumes created by AI:
A. Zombie Schoolgirl
B. Toaster Boy
C. Ruth Bader Hat Guy
D. Frankenstein's Bunny
E. Vampire Baseball Clown
ANSWER: E According to the Times, the neural network in the project produced different names at different stages or "epochs" of training that included Zombie Schoolgirl, Toaster Boy, Ruth Bader Hat Guy, Frankenstein's Bunny and Baseball Clown, to which we changed to Vampire Baseball Clown. One of our favorites was Donald McDonald, a cross between Ronald McDonald and the Donald. None of these, however, beat McGrimace dressed as Thanos at ComicCon.
2. Which of the following was not seen as a potential global development in next few years according to a new survey of C-level executives from AT Kearney:
A. Global 500 companies will be increasingly vulnerable to fake news campaigns
B. Corporate leaders will increasingly be expected to play roles in society beyond narrow corporate interests
C. Backlash against GDPR in the will inspire other countries to slow down efforts to expand privacy regulations
D. Extreme weather events will act as a drag on economic growth
Answer: C According to eMarketer reporting on a study titled "2018 Views from the C-Suite: An Annual Survey of Global Business Executives" from AT Kearney, each of these is something C-suite executives expect to see in the next few years - except for item C. Instead of a backlash against GDPR, the survey finds executives believe GDPR will inspire other countries to expand privacy regulations. Case in point: California's Consumer Privacy Act will have a dramatic impact on how tech companies, collect, store and use consumer data when it goes into effect in 2020.
3. Which of the following television shows had their premiere on October 25, 1971?
A. The Superfriends
B. Electric Company
C. Sigmund and the Sea Monsters
D. The Brady Kids Go to Rehab
Answer: B The Electric Company debuted on October 25, 1971 and starred heavy hitters from stage, screen and improv—including established stars like Rita Moreno, as well as lesser known performers like a guy named Morgan Freeman who went on do a few things after leaving the show.
4. The Wall Street Journal recently reported on Deep Fakes, which are:
A. Fake news items created by the imaginary Deep State
B. Videos made with AI that make it possible to show anyone saying anything you want
C. Videos made with Ai that makes it possible to show anyone do anything you want
Answer: BDeep fakes are videos that can be made to match people's facial expressions and voices to make it appear as if they are saying anything you want them to say (see the WSJ video above). In a society where reality is questioned, this technology may have enormous implications—further breaking people into tribes that only believe what they want.