'The Lion King' Official First Teaser Trailer (Video)


Wow: Jon Favreau's all-new, CGI-style animation "Lion King" looks amazing.

I have to admit I was apprehensive about a remake to an all-time classic. But this looks true to the original, updated for the digital age.

So unless I see or hear differently, I'm looking forward to getting my Hakuna Matata on, July 19, 2019.


Barbie's Out to End 'Dream Gap' for Girls (Podcast)

In the Season Two Premiere of Rick & Rick: How Mattel's Barbie wants to put an end to the "Dream Gap" for girls, McDonald's Gets all Banksy on us, and a whole lot more.

Does P&G want exclusive rights to use WTF, LOL and NSFW? (at 5:13)

From the McNutty Department: McDonald's get all McBanksy on us (at 7:30)

Brands and politics don't mix? A YouGov consumer survey begs to differ (at 11:00)

Barbie wants to put an end to the "Dream Gap" for girls (at 13:37)

2018's top Halloween costumes, consumer spending & more (at 16:00)

(From last month. For US audiences only. See Soundcloud cookie/privacy policies.)


Final 'Aquaman' Trailer: Something Fishy Going On? (Video)

I'm digging the final trailer for "Aquaman"—see trailer above. But I admit it feels very ... familiar.

Then again, that shouldn't be surprising, since it looks to be an origin story (or at least contain flashbacks to the character's origin).

In fact, I'm kinda amped that the movie looks to be a live action version of 2014's, "Justice League: Throne of Atlantis"—see trailer below.

I only wish the rest of the rest of the League would show up to help Arthur and Mira when "Aquaman" hits theaters next month.

Memo to DC/Warner Bros: Big bonus points if that happens.


GEN WOW Pop Quiz: AI-Generated Halloween Costumes, Deep Fakes & The Impact of GDPR

It's time for everybody's favorite quiz on recent news from the intersection of marketing, media, tech and pop-culture. Good luck!

1. The New York Times recent reporting on The Spooky Side of Machine Learning, included a project in which artificial intelligence was trained to come up with Halloween costume ideas. Which of the following was not one of the costumes created by AI:

A. Zombie Schoolgirl

B. Toaster Boy

C. Ruth Bader Hat Guy

D. Frankenstein's Bunny

E. Vampire Baseball Clown

ANSWER: E      According to the Times, the neural network in the project produced different names at different stages or "epochs" of training that included Zombie Schoolgirl, Toaster Boy, Ruth Bader Hat Guy, Frankenstein's Bunny and Baseball Clown, to which we changed to Vampire Baseball Clown. One of our favorites was Donald McDonald, a cross between Ronald McDonald and the Donald. None of these, however, beat McGrimace dressed as Thanos at ComicCon.

 

2. Which of the following was not seen as a potential global development in next few years according to a new survey of C-level executives from AT Kearney:

A. Global 500 companies will be increasingly vulnerable to fake news campaigns

B. Corporate leaders will increasingly be expected to play roles in society beyond narrow corporate interests

C. Backlash against GDPR in the will inspire other countries to slow down efforts to expand privacy regulations

D. Extreme weather events will act as a drag on economic growth

Answer:  C     According to eMarketer reporting on a study titled "2018 Views from the C-Suite: An Annual Survey of Global Business Executives" from AT Kearney, each of these is something C-suite executives expect to see in the next few years - except for item C. Instead of a backlash against GDPR, the survey finds executives believe GDPR will inspire other countries to expand privacy regulations. Case in point: California's Consumer Privacy Act will have a dramatic impact on how tech companies, collect, store and use consumer data when it goes into effect in 2020.

 

3. Which of the following television shows had their premiere on October 25, 1971?

A. The Superfriends

B. Electric Company

C. Sigmund and the Sea Monsters

D. The Brady Kids Go to Rehab

Answer: B     The Electric Company debuted on October 25, 1971 and starred heavy hitters from stage, screen and improv—including established stars like Rita Moreno, as well as lesser known performers like a guy named Morgan Freeman who went on do a few things after leaving the show.

 

4. The Wall Street Journal recently reported on Deep Fakes, which are:

A. Fake news items created by the imaginary Deep State

B. Videos made with AI that make it possible to show anyone saying anything you want

C. Videos made with Ai that makes it possible to show anyone do anything you want

Answer: B     Deep fakes are videos that can be made to match people's facial expressions and voices to make it appear as if they are saying anything you want them to say (see the WSJ video above). In a society where reality is questioned, this technology may have enormous implications—further breaking people into tribes that only believe what they want.

 


2018's Top Halloween Costumes, McDonald's Goes All Banksy on Us (Podcast)

GW_halloween_stats_2018In an All-New Podcast Episode:

🐽 Are Muppets Asexual? Did Anybody Tell Ms. Piggie?

🎃 2018’s Top Halloween Costumes & Stats

🍔 McDonald’s Goes All Banksy on Us

👍🏻 Why Brands Should Take Side—or Not

Plus: ‘Loaded Questions' & More!

2018's TOP HALLOWEEN COSTUMES, BANKSY + MICKY D'S & MORE

>>Listen on iTunes<<

(Approx. 25 min)


CHEETOS: Orange is the New WTF (Video)

Cheetos is having a moment with the success of its recent pop-up restaurants in New York City and Los Angeles.

In New York, The Spotted Cheetah booked all 300 seats, and a 1,000 person waiting list for its three-day pop-up, which served delicacies such as White Cheddar Mac N' Cheetos. In LA, The Flamin' Hot Spot played up Flamin' Hot Cheetos-themed dishes, including the Hot Cheetos Burrito. 

In terms of novelty, the stunt was spot on, pardon the pun. And let's face it: Marketing is no longer just about engagement or interaction. It's about experiences. And with tastes, sounds and more, this Cheetos pop-up restaurant idea has legs.

Learn more about Rick Mathieson and iMathieson:

Join our LinkedIn Group

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Listen on iTunes

 


Things Our Grandkids Won't Believe We Said in 2018

Things kids won't believe we said in 2018

From an episode of Rick & Rick from earlier this year:  Rick Mathieson & Rick Wootten talk  about what data now shows IHOP'S "IHOB" stunt was a grand slam (sorry, Denny's). Plus: Things our grandkids will be amazed that people said in 2018.

Approx: 24 min

(This content for US audiences. Note that SoundCloud uses cookies for analytics per their privacy policy.) 

 


2030 Job Titles That Don't Yet Exist—and Lessons BK Learned from Hackers

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In an episode from July, Rick Mathieson and Rick Wootten discuss the hot topics in the week that was in marketing, media and pop-culture, including:

• IHOB, Revisited (:30)

• Have the 'Star Wars' movies been sidelined? (1:53)

• Summer box office roundup (6:40)

• Marvel stars who weren't Marvel fans growing up (this is gonna hurt) (8:06)

• Blast from the past: An IBM portable computer spot from 1975 (this hurts, too) (9:40)

• New augmented reality business cards (12:52)

2030 job titles that don't exist—yet (14:20)

Lessons Burger King learned from hackers (18:00)

 

(For US audiences; Soundcloud uses cookies)


The Tech Marketers Love vs. the Tech Consumers Want

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In a all new podcast,  Rick Mathieson and Rick Wootten talk:

Netflix's hit series, Altered Carbon: It's not as far fetched as you may think (:36)

How to live inside HBO's "WestWorld" at SXSW (20:15)

KFC's Royal FCK-up (5:20)

NASA's new Coca-Cola Insta-Slushie (10:28)

The disconnect between the tech marketers love and what consumers actually want (6:24)

Whether brands really need a "voice agency of record (15:00)

Plus a whole lot more

 Or listen on iTunes:

Rick&Rick-Peak Smartphone Altered Carbon & More

 Meet RICK MATHIESON and RICK WOOTTEN


Rick & Rick: The One with the Super Bowl Ad Trends 2018 (Podcast)

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It's a Rick & Rick Rewind back to Super Bowl Sunday and the show we recorded the morning of the big game. In a special expanded episode, Rick Mathieson and Rick Wootten tackle:

  • Who we think will win the year's biggest games—football and advertising
  • Whether the estimated $5.2 million cost to run a 30-second commercial is even worth it
  • What research says about Super Bowl ROI and what the money would buy you in digital media
  • Super Bowl ad trends leading into kick-off—the viral videos, social media plays, teasers and more
  • Digital game plans from Pepsi and Mercedes—from virtual reality to branded mobile games
  • Our favorite spots and what we make of them

Some of the spots we talk about in this episode:

Amazon: Alexa Loses Her Voice

Doritos Blaze vs. Mt. Dew Ice

Avocados from Mexico

Jack in the Box: Martha Stewart

Toyota: Good Odds

Pringles: Flavor Stacking

 PLUS: Learn more about RICK MATHIESON and RICK WOOTTEN.