๐ƒ The Bronco is Back, ComicCon@Home, BK Augments Your Sesame Seed Buns & More

The Ricks are bowled over by the 2021 Ford Bronco. Burger King augments your sesame seed buns. Apple's "Underdogs" ask "Is everyone wearing pants" during video calls. "The Boys" whale of a season two trailer, and more. From August 2. 

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IN THIS EPISODE

๐Ÿ‘๐ŸปOne Rick tries out a new biometrics hack, and it doesn't end well (at :56-seconds)

๐Ÿฆนโ€โ™‚๏ธThe Boys Season 2 Trailer drops at the ComicCon that wasn't (at 2:23)

๐ŸŽThe Ford Bronco is Back (Minus the Ford) (at 7:36)

๐ŸŽApple's "Underdogs" are hit and miss on working from home (at 10:58)

๐ŸŽคBurger King's augments your sesame seed buns (at 13:07)

๐Ÿ”KFC's 3D Printed Chicken Nuggets * (at 14:38)

๐Ÿ‘จ๐Ÿฝโ€๐Ÿ’ปCES 2021 pulls a ComicCon@Home (at 15:29)

๐Ÿ•Is Domino's Noid back on the prowl? (at 16:46)

Approx. 18-min, 15-sec. For US audiences.

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๐ŸŽ Cybertruck Blows Up The Internet, The Lightsaber That ... Meows? And More

๐ŸŽ…๐Ÿผ Tesla's Cybertruck takes the Internets by storm, and not all goes well. The holiday yule log gets spit-roastedโ€”ASMR style. Our Top 3 Tech Toys Gone Wrong. The 'Christmas Pizza' that's covered in turkey and gravyโ€”and served in a singing box, plus a whole lot more. 

๐Ÿš€ Rise of Skywalker: How will this chiasmus conclude the chiasmi? (at :42 seconds)
 
๐Ÿ“บ What the hell is The Mandalorian? And why isn't that Boba Fett and Yoda? (at 2:28)
 
๐Ÿ“ Tesla Cybertruck: Big splash, or botched launch? (at 3:45)
 
๐Ÿ”ซ Our Top 3 Tech Toys for Holiday 2019โ€”including a Lightsaber that โ€ฆ meows? (at 6:30)
 
๐Ÿ’ฃ Our Top 3 Tech Toys Gone Wrongโ€”including one inspired by Tesla (at 8:30)
 
๐Ÿ• The Christmas Pizza comes lathered with turkey, gravy, and a psychotic theme song (9:54)
 
๐Ÿฅฉ The Beef Drool Log comes with ASMR-like sound effects and โ€ฆ an AI-based personal assistant?  (at 11:15)
 
๐ŸŽ„ Cardi B or Anna Kendrick? Will the holiday TV spot imposter please stand up? (at 12:25)
 
๐Ÿ› From Santa's WTF workshop: animal dissection kits, fluffy pets with removable fur and other gifts for children (at 13:18)
 
โ˜ƒ๏ธ Some holiday chestnuts about goosing the kids, making memories and more (at 14:00)
 
๐Ÿฅ The Ricks reveal the title of their future Claymation holiday television special (at 14:58)
 
Approx. 15 min, 40 sec. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

๐Ÿฆƒ A Pringles Thanksgiving, Singles Day Stats, Twinkies Cereal, Why VR Stinks & More

Singles Day scores $1 billion in its first :60-seconds. "Arson Frog" and "Okay Boomer" have meme warfare raging among generations. Plus: Twinkies cereal ignites a social media storm, what fMRI tells us about holiday shopping behaviors, why the future of VR may stink, Loaded Questions, and more.  

IN THIS EPISODE

๐Ÿ“บ 'Prime' Evil: 'Man in the High Castle' Season 4 (at 1 minute, 43 sec)

๐Ÿคฏ Meme Warfare: 'Arson Frog' Catches Fire as 'Okay Boomer' Explodes (at 3:26)

๐Ÿ’ฉ Smell-o-Vision: Why the Future of VR Might Stink (at 5:50)

๐Ÿ’ฐ $1 Billion Sold in :60-Seconds: Our Singles Day Scorecard (at 7:16)

๐Ÿคข  Turducken Pringles: Any way you stack 'em, someone's sure to cry fowl (at 8:53)

๐Ÿฅฃ Twinkies for Breakfast: Social Media Cause Cรฉlรจbreโ€”or Cereal Offender?  (at 10:08)

๐Ÿ‘บ Why Deep Fakes Mean Real Trouble for Business in 2020 (at 11:44)

๐Ÿ› Google Data: Top 3 Best (and Worst) Holiday Purchase Influencers (at 13:06)

๐Ÿง  What fMRI Brain Scans Tell Us About True Shopping Influencers (at 13:50)

๐ŸŽ…๐Ÿผ Six Fewer Days for St. Nick: Online Retail's Race Against the 2019 Calendar (at 14:58)

Listen via streaming, or click here

Approx. 16 min, 5 sec. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


๐ŸŽง ASMR Affirmations for Creative Directors, AI Leadership Slogans, Whopper Overload and More

It's an epic round of Loaded Questions as the Ricks recall some of their favorite moments from Season 2 of Rick and Rick Rule the World.

IN THIS EPISODE

๐ŸŽง Top 5 ASMR Affirmations for Creative Directors (at 1 min 3 sec)

๐Ÿ€ Our Lucky Charms-inspired St. Paddy's Day IPA - the Breakfast of Leprechauns (at 4:01)

๐Ÿˆ For the first time ever, the Ricks pick the same #1 favorite Super Bowl spot โ€ฆ (at: 6:30)

๐Ÿ– โ€ฆ Not that we didn't have to revisit that whole Hyundai's 7 Levels of Hell controversy (at 7:55)

๐Ÿ”ค Rick M's prediction for Google parent company Alphabet gets an update (at 9:34)

๐Ÿฟ The Ricks fight over "Spider-Man Far from Home" (at 10:24)

โšก๏ธ Ricks don't let Ricks repeat Ricks without rubbing it in (at 12:00)

๐Ÿ” Rick and Rick experience Whopper Overload (at 13:52)

๐Ÿฅค Shamrock Shake memories, babies named after GoT characters and other moments from Season 2 (at 15:35)

Or Listen on iTunes or Download Here

Approx 19 min.

For US audiences only. See cookie and privacy policies for SoundCloud, iTunes, Spotify, and all other applicable sites, apps, and streaming services.


๐Ÿ˜Ž Why Podcasts are the New Website, DIY Deepfakes, and More

DIY audio deepfakes. Tinder's new choose-your-own-adventure streaming series. The new app that tells you if the people texting you are being flirtatious, or if you're strictly friendzone. Plus more. 

IN THIS EPISODE: 

๐Ÿ’ฅ JJ Abrams enters the Spider-verse, with a little help from his son (at 48 seconds)

๐Ÿ˜ Flirt-worthy, or strictly friendzone? A new app scans your text conversations to find out (at 2 min, 52 sec)

๐Ÿ™…๐Ÿปโ€โ™‚๏ธ A new app allows you to create audio deepfakes of yourselfโ€”so what could go wrong? (at 4:51)

โ˜•๏ธ Is it Pumpkin Spiceโ€”or poison? And did a 23-year-old woman just find out the hard way? (at 5:58)

๐Ÿ’ Swipe left or right? Tinder's new choose-your-own-adventure-style streaming series (at 8:02)

๐Ÿฅค Shake a Coke and a Smile: New Coke cans trigger cool new augmented reality experiences (at 9:18)

๐ŸŽง Thanks to Google algorithm updates, podcasts are the new webpage (at 13:03)

๐Ÿ“ฐ What those Google algorithm changes mean to news aggregators may be bad news

๐Ÿ›’ Which generation has the most ethical shoppers? Spoiler alert: It's not the Boomers

๐ŸŽ…๐Ÿผ It's still summer, so of course these two brands are already running Christmas ads

Or Listen on iTunes

Approx 17 min, 34 sec.

For US audiences only. See cookie and privacy policies for SoundCloud, iTunes, Spotify, and all other applicable sites, apps, and streaming services.


๐Ÿ— Popeye's Goes BYO Bun, KFC Readies Dating Simulator Game, and More

๐ŸŽฏ The Joker steals the show at the Venice Film Festival. KFC's new dating simulator game seems seriously creepy. The very different Coke Challenge could land you in jail. And is it time to say, "Oh, Thank Heaven for iPhone 11?" Plus a whole lot more.

In This Episode:

๐Ÿ– One Rick gets to enjoy "Rio" โ€ฆ (at :45 sec)

๐Ÿ’ฃ โ€ฆ While the other Rick gets a "View to a Kill" (at 1 min :30 sec)

๐Ÿค– Weekly poll: "Terminator: Dark Fate" vs. "Zombieland: Double Tap" (at 2:16)

๐Ÿƒ No fooling: "The Joker" takes Veniceโ€”is he gunning for an Oscar next? (at 3:45)

๐ŸŽ Eleven sent: The iPhone's goes bionic (at 5:30)

๐Ÿ‘ƒ๐Ÿป A very different kind of Coke Challenge is nothing to sneeze at (at 7:26)

๐Ÿ•น From the WTAF Dept: The new dating simulator game from KFC (8:48)

๐Ÿคก BK's new AR game helps you "Escape the Clown" (at 9:30)

๐Ÿบ Now you can own your Bud Light Victory Fridge (at 10:45)

๐Ÿ— Popeye's goes BYOB: Bring Your Own Bun (12:00)

๐Ÿ˜ถ Quick: Name the latest brand to 86 its logo (at 13:35)

๐ŸŽพ Mercedes serves up voice and AR tech to score big (at 14:58)

Or Listen Here ๐Ÿƒ

Approx. 17 minutes

For US audiences. Review cookie and privacy policies for SoundCloud, iTunes, and all other streaming services.


#EscapeTheClown: BK is Using AR to Troll Mickey D's And We Are There for 'It'

 

Just when you think Burger King can't top the crowning glory of last year's Whopper Detour campaign promoting its mobile app, it pulls off a battle royal from within its chief rival's own stores. 

Last year, BK won countless awards for geo-targeting offers for a 1-cent Whopper to customers who come within 800 feet of a McDonald's (see the success story below). But BK Germany may have upped the anteโ€”again. 

In a cross promotion celebrating the release of "It Chapter Two," Burger King is using advertising on Facebook and Twitter to invite consumers to download its mobile app and scan a review of "It" within a movie magazine McDonald's distributes in-store.

According to The Drum, when consumers download the app, they're able to play an augmented reality-enabled mobile game that displays a "flee and run" route to the nearest BK. If they make it there within a certain amount of time, they're able to buy a Whopper for just one cent. 

It's just the latest in the kind of inventive campaigns that helped BK clean up at this year's Cannes Lions Advertising Festivalโ€”and at the cash register. And in truth, BK's unorthodox philosophy about marketing has been on display as far back as its work with CPB Group.

With this brilliantly devious cross-promotion, the QSR might just win "Creative Brand of the Year" for a second year in a row. 

 

 


๐Ÿƒโ€โ™€๏ธ๐Ÿƒ๐Ÿฝโ€โ™€๏ธ'You're It': Nike Starts a Game of Tag to Inspire Girls

 

We're digging a new campaign from Nike Europe that's designed to inspire young girls to get physically active.

The effort, from W&K Amsterdam, involves a virtual game of tag that can be played across TikTok, Instagram, YouTube and Snapchat for the chance to earn rewards points. As Ad Age reports, there will also be a real-world game of tag in London's Lee Valley on Sept. 24. 

Nike has always been innovative in its marketing and advertising, and the brand long ago learned that it pays big to play games with your customers

The only weak spot we see in "You're It"? Nike's famous tagline. Oops. 

Learn more about Nike "You're It" here.

 

 


'New Coke' Returns, Fortnite Just Does It, Magical Marketing Words & More

Genwow_cola

New Coke returns after 34 years. Nike gives Fortnite characters some badass kicks. Magical marketing words. Your chances of dying from everyday activities, and more.

In this Episode:

๐Ÿ˜ก "Brightburn" Torches the Superman Mythos (at :52 sec)

๐Ÿ•บ๐Ÿป Don't Go Dancing: Your Surprising Chances of Dying Doing Everyday Things (6:01)

๐Ÿฅค New Coke Returns in Cross-Promo for "Stranger Things" Season 3 (at 8:52)

๐Ÿ‘Ÿ Nike Skins Jump into Fortnite (at 10:08)

๐Ÿง’๐Ÿผ "Runaway Train" Music Video Brings Geolocation to a Good Cause (at 11:10)

๐ŸŽฉ 18 Marketing Words That Boost Conversion (at 13:07)

๐Ÿ” BK "Whopper Detour" Case Study (at 14:22)

๐Ÿ‘ฉ๐Ÿผโ€๐ŸŽค Snap's Singing a New Tune (at 16:06)

(Approx. 17 min 30 sec)

(For US audiences; review cookie and privacy policies for iTunes, SoundCloud, Spotify and all other streaming services and sites)


๐ŸงŸโ€โ™‚๏ธ 'Stranger Things' Lego Set, Gen X Runs for President, and 'The New CMO'

Rickandrick_st_playset2Move over, Eggo Waffles: 'Stranger Things' has its own Lego Playset, now. Gen X runs for President and gets upstaged by a Millennial. Why the role of the CMO isn't want it used to beโ€”plus a whole lot more.

IN THIS EPISODE:

๐Ÿฟ 'Wick' wows Wootten (at :50 seconds)

๐Ÿฒ Name 'Game': 'GoT' finale and the babies named after the show's characters (at 1:42)

๐Ÿ˜ก Red Son: 'BrightBurn' reimagines the mythology of Superman (at 2:42)

๐ŸงŸโ€โ™‚๏ธ New Lego playset is one of the 'Stranger Things' we've seen this week (at 3:47)

๐ŸŽฎ Sony's gaming pact with Microsoftโ€”did anyone tell the PlayStation team?(at 4:56)

๐Ÿ’‘ LaCoste commercial is a visual tour de force (at 8:03)

๐Ÿคน๐Ÿปโ€โ™€๏ธ Meet the Chief Engagement Officer: The changing role of the CMO (at 10:48)

๐Ÿ‡บ๐Ÿ‡ธ Molly Ringwald for President? Gen X runs for office (at 14:02)

โณ At T-minus 6 months, are you ready for the California Consumer Privacy Act? (at 15:07)

๐Ÿ’‹ The lip-lock that broke the Internet (at 16:03) Approx 17 min, 35 sec. For US audiences only. See cookie and privacy policies for SoundCloud, iTunes, Spotify, and all other applicable sites, apps, and streaming services.