๐ŸŽง ASMR Affirmations for Creative Directors, AI Leadership Slogans, Whopper Overload and More

It's an epic round of Loaded Questions as the Ricks recall some of their favorite moments from Season 2 of Rick and Rick Rule the World.

IN THIS EPISODE

๐ŸŽง Top 5 ASMR Affirmations for Creative Directors (at 1 min 3 sec)

๐Ÿ€ Our Lucky Charms-inspired St. Paddy's Day IPA - the Breakfast of Leprechauns (at 4:01)

๐Ÿˆ For the first time ever, the Ricks pick the same #1 favorite Super Bowl spot โ€ฆ (at: 6:30)

๐Ÿ– โ€ฆ Not that we didn't have to revisit that whole Hyundai's 7 Levels of Hell controversy (at 7:55)

๐Ÿ”ค Rick M's prediction for Google parent company Alphabet gets an update (at 9:34)

๐Ÿฟ The Ricks fight over "Spider-Man Far from Home" (at 10:24)

โšก๏ธ Ricks don't let Ricks repeat Ricks without rubbing it in (at 12:00)

๐Ÿ” Rick and Rick experience Whopper Overload (at 13:52)

๐Ÿฅค Shamrock Shake memories, babies named after GoT characters and other moments from Season 2 (at 15:35)

Or Listen on iTunes or Download Here

Approx 19 min.

For US audiences only. See cookie and privacy policies for SoundCloud, iTunes, Spotify, and all other applicable sites, apps, and streaming services.


๐Ÿ˜Ž Why Podcasts are the New Website, DIY Deepfakes, and More

DIY audio deepfakes. Tinder's new choose-your-own-adventure streaming series. The new app that tells you if the people texting you are being flirtatious, or if you're strictly friendzone. Plus more. 

IN THIS EPISODE: 

๐Ÿ’ฅ JJ Abrams enters the Spider-verse, with a little help from his son (at 48 seconds)

๐Ÿ˜ Flirt-worthy, or strictly friendzone? A new app scans your text conversations to find out (at 2 min, 52 sec)

๐Ÿ™…๐Ÿปโ€โ™‚๏ธ A new app allows you to create audio deepfakes of yourselfโ€”so what could go wrong? (at 4:51)

โ˜•๏ธ Is it Pumpkin Spiceโ€”or poison? And did a 23-year-old woman just find out the hard way? (at 5:58)

๐Ÿ’ Swipe left or right? Tinder's new choose-your-own-adventure-style streaming series (at 8:02)

๐Ÿฅค Shake a Coke and a Smile: New Coke cans trigger cool new augmented reality experiences (at 9:18)

๐ŸŽง Thanks to Google algorithm updates, podcasts are the new webpage (at 13:03)

๐Ÿ“ฐ What those Google algorithm changes mean to news aggregators may be bad news

๐Ÿ›’ Which generation has the most ethical shoppers? Spoiler alert: It's not the Boomers

๐ŸŽ…๐Ÿผ It's still summer, so of course these two brands are already running Christmas ads

Or Listen on iTunes

Approx 17 min, 34 sec.

For US audiences only. See cookie and privacy policies for SoundCloud, iTunes, Spotify, and all other applicable sites, apps, and streaming services.


๐Ÿ— Popeye's Goes BYO Bun, KFC Readies Dating Simulator Game, and More

๐ŸŽฏ The Joker steals the show at the Venice Film Festival. KFC's new dating simulator game seems seriously creepy. The very different Coke Challenge could land you in jail. And is it time to say, "Oh, Thank Heaven for iPhone 11?" Plus a whole lot more.

In This Episode:

๐Ÿ– One Rick gets to enjoy "Rio" โ€ฆ (at :45 sec)

๐Ÿ’ฃ โ€ฆ While the other Rick gets a "View to a Kill" (at 1 min :30 sec)

๐Ÿค– Weekly poll: "Terminator: Dark Fate" vs. "Zombieland: Double Tap" (at 2:16)

๐Ÿƒ No fooling: "The Joker" takes Veniceโ€”is he gunning for an Oscar next? (at 3:45)

๐ŸŽ Eleven sent: The iPhone's goes bionic (at 5:30)

๐Ÿ‘ƒ๐Ÿป A very different kind of Coke Challenge is nothing to sneeze at (at 7:26)

๐Ÿ•น From the WTAF Dept: The new dating simulator game from KFC (8:48)

๐Ÿคก BK's new AR game helps you "Escape the Clown" (at 9:30)

๐Ÿบ Now you can own your Bud Light Victory Fridge (at 10:45)

๐Ÿ— Popeye's goes BYOB: Bring Your Own Bun (12:00)

๐Ÿ˜ถ Quick: Name the latest brand to 86 its logo (at 13:35)

๐ŸŽพ Mercedes serves up voice and AR tech to score big (at 14:58)

Or Listen Here ๐Ÿƒ

Approx. 17 minutes

For US audiences. Review cookie and privacy policies for SoundCloud, iTunes, and all other streaming services.


#EscapeTheClown: BK is Using AR to Troll Mickey D's And We Are There for 'It'

 

Just when you think Burger King can't top the crowning glory of last year's Whopper Detour campaign promoting its mobile app, it pulls off a battle royal from within its chief rival's own stores. 

Last year, BK won countless awards for geo-targeting offers for a 1-cent Whopper to customers who come within 800 feet of a McDonald's (see the success story below). But BK Germany may have upped the anteโ€”again. 

In a cross promotion celebrating the release of "It Chapter Two," Burger King is using advertising on Facebook and Twitter to invite consumers to download its mobile app and scan a review of "It" within a movie magazine McDonald's distributes in-store.

According to The Drum, when consumers download the app, they're able to play an augmented reality-enabled mobile game that displays a "flee and run" route to the nearest BK. If they make it there within a certain amount of time, they're able to buy a Whopper for just one cent. 

It's just the latest in the kind of inventive campaigns that helped BK clean up at this year's Cannes Lions Advertising Festivalโ€”and at the cash register. And in truth, BK's unorthodox philosophy about marketing has been on display as far back as its work with CPB Group.

With this brilliantly devious cross-promotion, the QSR might just win "Creative Brand of the Year" for a second year in a row. 

 

 


๐Ÿƒโ€โ™€๏ธ๐Ÿƒ๐Ÿฝโ€โ™€๏ธ'You're It': Nike Starts a Game of Tag to Inspire Girls

 

We're digging a new campaign from Nike Europe that's designed to inspire young girls to get physically active.

The effort, from W&K Amsterdam, involves a virtual game of tag that can be played across TikTok, Instagram, YouTube and Snapchat for the chance to earn rewards points. As Ad Age reports, there will also be a real-world game of tag in London's Lee Valley on Sept. 24. 

Nike has always been innovative in its marketing and advertising, and the brand long ago learned that it pays big to play games with your customers

The only weak spot we see in "You're It"? Nike's famous tagline. Oops. 

Learn more about Nike "You're It" here.

 

 


'New Coke' Returns, Fortnite Just Does It, Magical Marketing Words & More

Genwow_cola

New Coke returns after 34 years. Nike gives Fortnite characters some badass kicks. Magical marketing words. Your chances of dying from everyday activities, and more.

In this Episode:

๐Ÿ˜ก "Brightburn" Torches the Superman Mythos (at :52 sec)

๐Ÿ•บ๐Ÿป Don't Go Dancing: Your Surprising Chances of Dying Doing Everyday Things (6:01)

๐Ÿฅค New Coke Returns in Cross-Promo for "Stranger Things" Season 3 (at 8:52)

๐Ÿ‘Ÿ Nike Skins Jump into Fortnite (at 10:08)

๐Ÿง’๐Ÿผ "Runaway Train" Music Video Brings Geolocation to a Good Cause (at 11:10)

๐ŸŽฉ 18 Marketing Words That Boost Conversion (at 13:07)

๐Ÿ” BK "Whopper Detour" Case Study (at 14:22)

๐Ÿ‘ฉ๐Ÿผโ€๐ŸŽค Snap's Singing a New Tune (at 16:06)

(Approx. 17 min 30 sec)

(For US audiences; review cookie and privacy policies for iTunes, SoundCloud, Spotify and all other streaming services and sites)


๐ŸงŸโ€โ™‚๏ธ 'Stranger Things' Lego Set, Gen X Runs for President, and 'The New CMO'

Rickandrick_st_playset2Move over, Eggo Waffles: 'Stranger Things' has its own Lego Playset, now. Gen X runs for President and gets upstaged by a Millennial. Why the role of the CMO isn't want it used to beโ€”plus a whole lot more.

IN THIS EPISODE:

๐Ÿฟ 'Wick' wows Wootten (at :50 seconds)

๐Ÿฒ Name 'Game': 'GoT' finale and the babies named after the show's characters (at 1:42)

๐Ÿ˜ก Red Son: 'BrightBurn' reimagines the mythology of Superman (at 2:42)

๐ŸงŸโ€โ™‚๏ธ New Lego playset is one of the 'Stranger Things' we've seen this week (at 3:47)

๐ŸŽฎ Sony's gaming pact with Microsoftโ€”did anyone tell the PlayStation team?(at 4:56)

๐Ÿ’‘ LaCoste commercial is a visual tour de force (at 8:03)

๐Ÿคน๐Ÿปโ€โ™€๏ธ Meet the Chief Engagement Officer: The changing role of the CMO (at 10:48)

๐Ÿ‡บ๐Ÿ‡ธ Molly Ringwald for President? Gen X runs for office (at 14:02)

โณ At T-minus 6 months, are you ready for the California Consumer Privacy Act? (at 15:07)

๐Ÿ’‹ The lip-lock that broke the Internet (at 16:03) Approx 17 min, 35 sec. For US audiences only. See cookie and privacy policies for SoundCloud, iTunes, Spotify, and all other applicable sites, apps, and streaming services.


Coca-Cola's Silent Print Ads You Can Hear, BK's Unhappy Meals & More

Rick and rick silent print ads you can hear
Coca-Cola's silent print ads you can hear. Burger King's New Unhappy Meals. Leadership Advice from Artificial Intelligence. Plus: How to think like a futurist, ASMR for Artists, and a whole lot more.

IN THIS EPISODE:

๐Ÿฟ  Will 'Avengers' End 'Avatar's' Reign and Top $3 Billion? (at :35 seconds)

๐Ÿง   Leadership Slogans from Artificial Intelligence (at 2:30)

๐ŸŽงASMR Affirmations for Artists (at 3:48)

๐Ÿ—ฃ  Social Media Toughens Up (at 6:36)

๐ŸฅคCoca-Cola's Silent Print Ads You Can Hear (at 10:09)

๐Ÿ”        Burger King's Unhappy Meals (at 13:14)

๐Ÿ›        The #1 Channel for Customer/Retailer Communications (at 16:14)

๐Ÿ”ฎ5 Top Ways to Think Like a Futurist (at 16:14)

๐Ÿ›’The #1 Most Powerful Tool for Driving In-Store Traffic

(Approx. 21 min, 35 sec. For US audiences. See cookie and privacy policies for Soundcloud, iTunes, Spotify and all streaming services.)

Also listen on iTunes โ€”and now on Spotify, too!

 
 
 

๐Ÿ›ฃ Our Second Annual Marketing Predictions Episode

Rick and rick 2019 marketing predictions
We get in touch with our inner Pre-Cogs as we reveal our top three predictions for digital marketing , media, and more in the year ahead. That's right: It's our 2nd Annual Predictions Episode, and if our recent Predictions Scorecard episode is any indication, this is an episode you don't want to miss! From March 7. 

IN THIS EPISODE:

๐Ÿ‘‘ Is Disney Domination at risk this year? (at 1:07)

๐ŸŽฌ Will 'Avengers: Endgame' really be 2019's box office champ?
(at 1:15)

โšก๏ธ โ€ฆ Or will 'Captain Marvel' blast her way to the top? (at 1:44)

๐Ÿ‘พ Are you ready to hit the GaaS - as in, "Games-as-a-Service"? (at 2:02)

๐Ÿค– Is MarTech cruising on autopilot, or in for a turbulent reality check this year? (at 7:07)

๐Ÿ“šWill marketing go old-school in the months ahead? And what would that even mean? (at 8:35)

๐Ÿ“ฃ Will 'Deep Fakes' mean real headaches for business and society this year? (at 10:34)

๐Ÿ‘จ๐Ÿปโ€๐ŸŽจ Will AI replace the advertising creative director? (at 12:47)

๐Ÿ›’ Will shortsighted C-suites give up on CX initiatives in a softening economy? (at 15:08)

๐Ÿ˜Ž Is VR ready for the arena? And what happens if it's not? (at 16:53)

Approximate 20 min, 16 seconds.

For US audiences only. Be sure to review cookie and privacy policies for Apple, SoundCloud, or anywhere else you listen and/or download Rick and Rick Rule the World.


๐Ÿ”ฎ Our 2018 Marketing Predictions Scorecardโ€”1 Year Later

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It's time to review what we got right, and what we got wrong, in our first annual predictions episode in early 2018. Which of our  prognostications on marketing, media, tech and pop culture turned out to be spot on? Which ones were serious misses? It's time to grade the good, the bad and the WTF predictionsโ€”one year later.

IN THIS EPISODE

๐ŸกPez Candy: Time for a 'Rick & Rick' Dispenser? (at 1:07)

๐Ÿ›Politics: Did More Brands Take Sides, or Channel Switzerland? (at 2:07)

๐Ÿˆ The San Francisco 49'ers: Touchdown? Or Fumble? (at 3:51)

๐Ÿ”  Google Parent Alphabet: Playing the Name Game? (at 4:12)

๐Ÿ—ฃ'The Post-Screen Internet': Are More Brands Prepping? Or Procrastinating? (at 4:36)

๐ŸŽApple: Spit-Shined? Or Bruised? (at 7:27)

๐ŸฐDisney: The #1 Box Office Winner Every Month of the Year? (at 9:55)

๐Ÿ˜Ž AR & VR: Are Brands Getting Their Goggles On? Or Playing 'Wait-and-See'? (at 13:58)

๐ŸŽฌVideo Marketing:  โฉ? Or โธ? (at 16:36)

๐Ÿ•Brand Digital Innovation: Delivering? Or in a Ditch? (at 17:36)

๐Ÿง A.I. in 2018: Milestone? Or Reality Check? (at 18:27)

Use the Player  Above or Listen on iTunes

(Approximately 22 min. For US Audiences Only. See SoundCloud's Cookie and Privacy Policies)