'New Coke' Returns, Fortnite Just Does It, Magical Marketing Words & More

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New Coke returns after 34 years. Nike gives Fortnite characters some badass kicks. Magical marketing words. Your chances of dying from everyday activities, and more.

In this Episode:

😡 "Brightburn" Torches the Superman Mythos (at :52 sec)

🕺🏻 Don't Go Dancing: Your Surprising Chances of Dying Doing Everyday Things (6:01)

🥤 New Coke Returns in Cross-Promo for "Stranger Things" Season 3 (at 8:52)

👟 Nike Skins Jump into Fortnite (at 10:08)

🧒🏼 "Runaway Train" Music Video Brings Geolocation to a Good Cause (at 11:10)

🎩 18 Marketing Words That Boost Conversion (at 13:07)

🍔 BK "Whopper Detour" Case Study (at 14:22)

👩🏼‍🎤 Snap's Singing a New Tune (at 16:06)

(Approx. 17 min 30 sec)

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🧟‍♂️ 'Stranger Things' Lego Set, Gen X Runs for President, and 'The New CMO'

Rickandrick_st_playset2Move over, Eggo Waffles: 'Stranger Things' has its own Lego Playset, now. Gen X runs for President and gets upstaged by a Millennial. Why the role of the CMO isn't want it used to be—plus a whole lot more.

IN THIS EPISODE:

🍿 'Wick' wows Wootten (at :50 seconds)

🐲 Name 'Game': 'GoT' finale and the babies named after the show's characters (at 1:42)

😡 Red Son: 'BrightBurn' reimagines the mythology of Superman (at 2:42)

🧟‍♂️ New Lego playset is one of the 'Stranger Things' we've seen this week (at 3:47)

🎮 Sony's gaming pact with Microsoft—did anyone tell the PlayStation team?(at 4:56)

💑 LaCoste commercial is a visual tour de force (at 8:03)

🤹🏻‍♀️ Meet the Chief Engagement Officer: The changing role of the CMO (at 10:48)

🇺🇸 Molly Ringwald for President? Gen X runs for office (at 14:02)

⏳ At T-minus 6 months, are you ready for the California Consumer Privacy Act? (at 15:07)

💋 The lip-lock that broke the Internet (at 16:03) Approx 17 min, 35 sec. For US audiences only. See cookie and privacy policies for SoundCloud, iTunes, Spotify, and all other applicable sites, apps, and streaming services.


Coca-Cola's Silent Print Ads You Can Hear, BK's Unhappy Meals & More

Rick and rick silent print ads you can hear
Coca-Cola's silent print ads you can hear. Burger King's New Unhappy Meals. Leadership Advice from Artificial Intelligence. Plus: How to think like a futurist, ASMR for Artists, and a whole lot more.

IN THIS EPISODE:

🍿  Will 'Avengers' End 'Avatar's' Reign and Top $3 Billion? (at :35 seconds)

🧠  Leadership Slogans from Artificial Intelligence (at 2:30)

🎧ASMR Affirmations for Artists (at 3:48)

🗣  Social Media Toughens Up (at 6:36)

🥤Coca-Cola's Silent Print Ads You Can Hear (at 10:09)

🍔        Burger King's Unhappy Meals (at 13:14)

🛍        The #1 Channel for Customer/Retailer Communications (at 16:14)

🔮5 Top Ways to Think Like a Futurist (at 16:14)

🛒The #1 Most Powerful Tool for Driving In-Store Traffic

(Approx. 21 min, 35 sec. For US audiences. See cookie and privacy policies for Soundcloud, iTunes, Spotify and all streaming services.)

Also listen on iTunes —and now on Spotify, too!

 
 
 

🛣 Our Second Annual Marketing Predictions Episode

Rick and rick 2019 marketing predictions
We get in touch with our inner Pre-Cogs as we reveal our top three predictions for digital marketing , media, and more in the year ahead. That's right: It's our 2nd Annual Predictions Episode, and if our recent Predictions Scorecard episode is any indication, this is an episode you don't want to miss! From March 7. 

IN THIS EPISODE:

👑 Is Disney Domination at risk this year? (at 1:07)

🎬 Will 'Avengers: Endgame' really be 2019's box office champ?
(at 1:15)

⚡️ … Or will 'Captain Marvel' blast her way to the top? (at 1:44)

👾 Are you ready to hit the GaaS - as in, "Games-as-a-Service"? (at 2:02)

🤖 Is MarTech cruising on autopilot, or in for a turbulent reality check this year? (at 7:07)

📚Will marketing go old-school in the months ahead? And what would that even mean? (at 8:35)

📣 Will 'Deep Fakes' mean real headaches for business and society this year? (at 10:34)

👨🏻‍🎨 Will AI replace the advertising creative director? (at 12:47)

🛒 Will shortsighted C-suites give up on CX initiatives in a softening economy? (at 15:08)

😎 Is VR ready for the arena? And what happens if it's not? (at 16:53)

Approximate 20 min, 16 seconds.

For US audiences only. Be sure to review cookie and privacy policies for Apple, SoundCloud, or anywhere else you listen and/or download Rick and Rick Rule the World.


🔮 Our 2018 Marketing Predictions Scorecard—1 Year Later

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It's time to review what we got right, and what we got wrong, in our first annual predictions episode in early 2018. Which of our  prognostications on marketing, media, tech and pop culture turned out to be spot on? Which ones were serious misses? It's time to grade the good, the bad and the WTF predictions—one year later.

IN THIS EPISODE

🍡Pez Candy: Time for a 'Rick & Rick' Dispenser? (at 1:07)

🏛Politics: Did More Brands Take Sides, or Channel Switzerland? (at 2:07)

🏈 The San Francisco 49'ers: Touchdown? Or Fumble? (at 3:51)

🔠 Google Parent Alphabet: Playing the Name Game? (at 4:12)

🗣'The Post-Screen Internet': Are More Brands Prepping? Or Procrastinating? (at 4:36)

🍎Apple: Spit-Shined? Or Bruised? (at 7:27)

🏰Disney: The #1 Box Office Winner Every Month of the Year? (at 9:55)

😎 AR & VR: Are Brands Getting Their Goggles On? Or Playing 'Wait-and-See'? (at 13:58)

🎬Video Marketing:  ⏩? Or ⏸? (at 16:36)

🍕Brand Digital Innovation: Delivering? Or in a Ditch? (at 17:36)

🧠A.I. in 2018: Milestone? Or Reality Check? (at 18:27)

Use the Player  Above or Listen on iTunes

(Approximately 22 min. For US Audiences Only. See SoundCloud's Cookie and Privacy Policies)

 

 


Best Mobile Marketing Campaigns 2018 (Podcast)

Burger King, Nike, ESPN and more. See what makes a winner most, as the 2nd Annual Rick and Rick Awards continue with Best Mobile Marketing 2018. Winners include:

💥 Brand Reborn: "Player Unknown: Battlegrounds" took its rapidly shrinking world by storm to become the #1 mobile game of 2018 (at 2:02)

🍔 Trolling Mickey D's: BK's #WhopperDetour offered 1-cent Whoppers if you're within 600-feet of a McDonalds location—generating 1 million downloads in its first 36 hours (at 4:30)

👟 NIKE AR Shopping: Nike launches its "Kyrie 4 Red Carpet Edition" sneaker with a test of Facebook Messenger's AR feature (at 10:25) Learn more here.

🏀 iPhone Interrupted: ESPN scores with this test promotion for its coverage of the NBA finals that made use of iPhone's AirDrop feature to freak people out (at 7:02) Learn more here.

🏃‍♀️ 'Legend' is Born: Adidas "Here to Create Legend" created on-the-fly, personalized videos for all 200,000 runners in the Boston Marathon, complete with their personal stats—and has them ready to view and share within just a few hours (at 13:40)

(For US Audiences; See SoundCloud Cookie/Privacy Policy)


Things Our Grandkids Won't Believe We Said in 2018

Things kids won't believe we said in 2018

From an episode of Rick & Rick from earlier this year:  Rick Mathieson & Rick Wootten talk  about what data now shows IHOP'S "IHOB" stunt was a grand slam (sorry, Denny's). Plus: Things our grandkids will be amazed that people said in 2018.

Approx: 24 min

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The Tech Marketers Love vs. the Tech Consumers Want

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In a all new podcast,  Rick Mathieson and Rick Wootten talk:

Netflix's hit series, Altered Carbon: It's not as far fetched as you may think (:36)

How to live inside HBO's "WestWorld" at SXSW (20:15)

KFC's Royal FCK-up (5:20)

NASA's new Coca-Cola Insta-Slushie (10:28)

The disconnect between the tech marketers love and what consumers actually want (6:24)

Whether brands really need a "voice agency of record (15:00)

Plus a whole lot more

 Or listen on iTunes:

Rick&Rick-Peak Smartphone Altered Carbon & More

 Meet RICK MATHIESON and RICK WOOTTEN


Rick & Rick: The One with the Super Bowl Ad Trends 2018 (Podcast)

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It's a Rick & Rick Rewind back to Super Bowl Sunday and the show we recorded the morning of the big game. In a special expanded episode, Rick Mathieson and Rick Wootten tackle:

  • Who we think will win the year's biggest games—football and advertising
  • Whether the estimated $5.2 million cost to run a 30-second commercial is even worth it
  • What research says about Super Bowl ROI and what the money would buy you in digital media
  • Super Bowl ad trends leading into kick-off—the viral videos, social media plays, teasers and more
  • Digital game plans from Pepsi and Mercedes—from virtual reality to branded mobile games
  • Our favorite spots and what we make of them

Some of the spots we talk about in this episode:

Amazon: Alexa Loses Her Voice

Doritos Blaze vs. Mt. Dew Ice

Avocados from Mexico

Jack in the Box: Martha Stewart

Toyota: Good Odds

Pringles: Flavor Stacking

 PLUS: Learn more about RICK MATHIESON and RICK WOOTTEN.


Taco Bell's New 'Web of Fries,' KFC's Freaky 'Comfort Zone' & More

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In this week's episode of Rick&Rick, Rick Mathieson and Rick Wootten talk about:

Taco Bell's New Trailer: 'Web of Fries'

KFC's Freaky Pot Pie 'Comfort Zone' Relaxation Videos

Drone Lifeguards Save Lives

Magic Leap's Big Reveal

Plus: Get our take on Facebook's New Algorithm and more. It's double the Ricks for double the insights and double the fun. Get a fresh serving now: 

(Approx 11 mins)

Or Click Here to Listen to Rick & Rick on iTunes

Subscribe to the show on iTunes and check us out on SoundCloud, too!

We'd love to hear from you—leave comments here on the blog, or at SoundCloud.

And Learn more about RICK MATHIESON AND RICK WOOTTEN.