🔮 In the conclusion to their 2023 Trend Watch, the Ricks discuss the waning influence of influencers. Brands recommit to experiential marketing. Home automation sees new adoption. And while Rick M. has trouble with pronouncing "2023 Trend Watch" while Rick W. struggles with the name of Pantone's Color of the Year. From February 22. 

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IN THIS EPISODE

🤩 Influencer marketing loses altitude while community gains new clout (at 0:40)
🐣 The rebirth of Experiential Marketing—no consumer devices required (at 2:26)
🛠️ Home automation and its use cases rev up, but we may not even recognize it (at 4:44)
🔕 Memo to brands: easy-to-manage notifications, please (at 8:18)
🫣 Consumer sentiment, ethical AI, and other CMO concerns for 2023 (at 9:41)
🛍️ From Metaverse to AI: What's hot or not to retailers in 2023 (at 11:01)
🎨 And Pantone's Color of the Year is … easy for you to say (at 11:34)

Approx. 13 minutes and six seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

The Ricks are bowled over by the 2021 Ford Bronco. Burger King augments your sesame seed buns. Apple's "Underdogs" ask "Is everyone wearing pants" during video calls. "The Boys" whale of a season two trailer, and more. From August 2. 

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IN THIS EPISODE

👍🏻One Rick tries out a new biometrics hack, and it doesn't end well (at :56-seconds)

🦹‍♂️The Boys Season 2 Trailer drops at the ComicCon that wasn't (at 2:23)

🐎The Ford Bronco is Back (Minus the Ford) (at 7:36)

🍎Apple's "Underdogs" are hit and miss on working from home (at 10:58)

🎤Burger King's augments your sesame seed buns (at 13:07)

🐔KFC's 3D Printed Chicken Nuggets * (at 14:38)

👨🏽‍💻CES 2021 pulls a ComicCon@Home (at 15:29)

🍕Is Domino's Noid back on the prowl? (at 16:46)

Approx. 18-min, 15-sec. For US audiences.

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Singles Day scores $1 billion in its first :60-seconds. "Arson Frog" and "Okay Boomer" have meme warfare raging among generations. Plus: Twinkies cereal ignites a social media storm, what fMRI tells us about holiday shopping behaviors, why the future of VR may stink, Loaded Questions, and more.  

IN THIS EPISODE

📺 'Prime' Evil: 'Man in the High Castle' Season 4 (at 1 minute, 43 sec)

🤯 Meme Warfare: 'Arson Frog' Catches Fire as 'Okay Boomer' Explodes (at 3:26)

💩 Smell-o-Vision: Why the Future of VR Might Stink (at 5:50)

💰 $1 Billion Sold in :60-Seconds: Our Singles Day Scorecard (at 7:16)

🤢  Turducken Pringles: Any way you stack 'em, someone's sure to cry fowl (at 8:53)

🥣 Twinkies for Breakfast: Social Media Cause Célèbre—or Cereal Offender?  (at 10:08)

👺 Why Deep Fakes Mean Real Trouble for Business in 2020 (at 11:44)

🛍 Google Data: Top 3 Best (and Worst) Holiday Purchase Influencers (at 13:06)

🧠 What fMRI Brain Scans Tell Us About True Shopping Influencers (at 13:50)

🎅🏼 Six Fewer Days for St. Nick: Online Retail's Race Against the 2019 Calendar (at 14:58)

Listen via streaming, or click here

Approx. 16 min, 5 sec. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

It's an epic round of Loaded Questions as the Ricks recall some of their favorite moments from Season 2 of Rick and Rick Rule the World.

IN THIS EPISODE

🎧 Top 5 ASMR Affirmations for Creative Directors (at 1 min 3 sec)

🍀 Our Lucky Charms-inspired St. Paddy's Day IPA - the Breakfast of Leprechauns (at 4:01)

🏈 For the first time ever, the Ricks pick the same #1 favorite Super Bowl spot … (at: 6:30)

🍖 … Not that we didn't have to revisit that whole Hyundai's 7 Levels of Hell controversy (at 7:55)

🔤 Rick M's prediction for Google parent company Alphabet gets an update (at 9:34)

🍿 The Ricks fight over "Spider-Man Far from Home" (at 10:24)

⚡️ Ricks don't let Ricks repeat Ricks without rubbing it in (at 12:00)

🍔 Rick and Rick experience Whopper Overload (at 13:52)

🥤 Shamrock Shake memories, babies named after GoT characters and other moments from Season 2 (at 15:35)

Or Listen on iTunes or Download Here

Approx 19 min.

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DIY audio deepfakes. Tinder's new choose-your-own-adventure streaming series. The new app that tells you if the people texting you are being flirtatious, or if you're strictly friendzone. Plus more. 

IN THIS EPISODE: 

💥 JJ Abrams enters the Spider-verse, with a little help from his son (at 48 seconds)

😍 Flirt-worthy, or strictly friendzone? A new app scans your text conversations to find out (at 2 min, 52 sec)

🙅🏻‍♂️ A new app allows you to create audio deepfakes of yourself—so what could go wrong? (at 4:51)

☕️ Is it Pumpkin Spice—or poison? And did a 23-year-old woman just find out the hard way? (at 5:58)

💏 Swipe left or right? Tinder's new choose-your-own-adventure-style streaming series (at 8:02)

🥤 Shake a Coke and a Smile: New Coke cans trigger cool new augmented reality experiences (at 9:18)

🎧 Thanks to Google algorithm updates, podcasts are the new webpage (at 13:03)

📰 What those Google algorithm changes mean to news aggregators may be bad news

🛒 Which generation has the most ethical shoppers? Spoiler alert: It's not the Boomers

🎅🏼 It's still summer, so of course these two brands are already running Christmas ads

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Approx 17 min, 34 sec.

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🎯 The Joker steals the show at the Venice Film Festival. KFC's new dating simulator game seems seriously creepy. The very different Coke Challenge could land you in jail. And is it time to say, "Oh, Thank Heaven for iPhone 11?" Plus a whole lot more.

In This Episode:

🏖 One Rick gets to enjoy "Rio" … (at :45 sec)

💣 … While the other Rick gets a "View to a Kill" (at 1 min :30 sec)

🤖 Weekly poll: "Terminator: Dark Fate" vs. "Zombieland: Double Tap" (at 2:16)

🃏 No fooling: "The Joker" takes Venice—is he gunning for an Oscar next? (at 3:45)

🍎 Eleven sent: The iPhone's goes bionic (at 5:30)

👃🏻 A very different kind of Coke Challenge is nothing to sneeze at (at 7:26)

🕹 From the WTAF Dept: The new dating simulator game from KFC (8:48)

🤡 BK's new AR game helps you "Escape the Clown" (at 9:30)

🍺 Now you can own your Bud Light Victory Fridge (at 10:45)

🍗 Popeye's goes BYOB: Bring Your Own Bun (12:00)

😶 Quick: Name the latest brand to 86 its logo (at 13:35)

🎾 Mercedes serves up voice and AR tech to score big (at 14:58)

Or Listen Here 🃏

Approx. 17 minutes

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Just when you think Burger King can't top the crowning glory of last year's Whopper Detour campaign promoting its mobile app, it pulls off a battle royal from within its chief rival's own stores. 

Last year, BK won countless awards for geo-targeting offers for a 1-cent Whopper to customers who come within 800 feet of a McDonald's (see the success story below). But BK Germany may have upped the ante—again. 

In a cross promotion celebrating the release of "It Chapter Two," Burger King is using advertising on Facebook and Twitter to invite consumers to download its mobile app and scan a review of "It" within a movie magazine McDonald's distributes in-store.

According to The Drum, when consumers download the app, they're able to play an augmented reality-enabled mobile game that displays a "flee and run" route to the nearest BK. If they make it there within a certain amount of time, they're able to buy a Whopper for just one cent. 

It's just the latest in the kind of inventive campaigns that helped BK clean up at this year's Cannes Lions Advertising Festival—and at the cash register. And in truth, BK's unorthodox philosophy about marketing has been on display as far back as its work with CPB Group.

With this brilliantly devious cross-promotion, the QSR might just win "Creative Brand of the Year" for a second year in a row. 

We're digging a new campaign from Nike Europe that's designed to inspire young girls to get physically active.

The effort, from W&K Amsterdam, involves a virtual game of tag that can be played across TikTok, Instagram, YouTube and Snapchat for the chance to earn rewards points. As Ad Age reports, there will also be a real-world game of tag in London's Lee Valley on Sept. 24. 

Nike has always been innovative in its marketing and advertising, and the brand long ago learned that it pays big to play games with your customers. 

The only weak spot we see in "You're It"? Nike's famous tagline. Oops. 

Learn more about Nike "You're It" here.

New Coke returns after 34 years. Nike gives Fortnite characters some badass kicks. Magical marketing words. Your chances of dying from everyday activities, and more.

In this Episode:

😡 "Brightburn" Torches the Superman Mythos (at :52 sec)

🕺🏻 Don't Go Dancing: Your Surprising Chances of Dying Doing Everyday Things (6:01)

🥤 New Coke Returns in Cross-Promo for "Stranger Things" Season 3 (at 8:52)

👟 Nike Skins Jump into Fortnite (at 10:08)

🧒🏼 "Runaway Train" Music Video Brings Geolocation to a Good Cause (at 11:10)

🎩 18 Marketing Words That Boost Conversion (at 13:07)

🍔 BK "Whopper Detour" Case Study (at 14:22)

👩🏼‍🎤 Snap's Singing a New Tune (at 16:06)

(Approx. 17 min 30 sec)

(For US audiences; review cookie and privacy policies for iTunes, SoundCloud, Spotify and all other streaming services and sites)