🎬 Why Short Form Social Video Rules B2B, Lays & Coca-Cola Do Us a Flavor

❄️A design blunder for Bath & Bodyworks. Lays brings back five fan-favorite flavors. The Ricks have fun with AI headshots and AI Snapchat filters. Why short-form social video is the most effective tool for B2B high-tech marketers. Election 2024’s staggering digital ad spend. Loaded questions and more. From November 3. 

IN THIS EPISODE:
😎 Rick W’s big week with AI LinkedIn headshots (at 01:23)
🤖 Rick M cracks himself up with AI Snapchat filters (02:41)
😱 Rick W one-ups that with blue hair and tattoos (03:12)
🙏 F*cks Given: Nun? Is there a future for Netflix’s smash hit Warrior Nun? (03:50)
🥶 Snowflakes-cum-design fail: The “Clandles” at Bath & Bodyworks (06:00)
🎬 Bite-size brilliance: the power of short-form social videos in B2B high-tech marketing (07:48)
😋 Mountain Dew-flavored Lays & Oreo Coke Zero: a specialty flavor flare-up—or out? (10:30)
🤪 Heinz à Deux? Ketchup brand’s “Ha-Ha-Ha” leaves the Ricks asking, “W-T-F?” (15:23)
🧢 Hi-Chew has a bizarre new mascot…and the Ricks have questions (16:43)
📈 Doing the numbers on Election 2024’s staggering digital ad spend (18:14)

Approx. 19 minutes, 55 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services. Episode intro, commercials, and artwork created with generative AI tools.


🏈 Doritos 'Crashes' Super Bowl, B2B Branding & Content Conquers Cannes

Doritos "Crash the Super Bowl" returns after nearly a decade. How content marketing conquered the Cannes Lions Advertising Festival. Why digital payments are emerging as a key element of B2B brand building. Plus: What the heck did a bag of dropped Cheetos' Cheetle do to the Carlsbad Caverns? From October 12. 

IN THIS EPISODE:

🎉 The Ricks' return for an all-new season (at 01:11)
🧛 Alien: Romulus, Salem's Lot, Evil & More: Horror that's hitting the Ricks' radar (05:00)
👑 Content's coronation at the Cannes Lions Advertising Festival (09:12)
🔻 Doritos revives its popular "Crash the Super Bowl" user-generated ad contest (11:14)
💵 Why digital payments are becoming a key element of B2B brand building (12:51)
☢️ Why dropped Cheetos' had a world-changing impact on the Carlsbad Caverns (15:50)
🔎 In the age of generative AI, organic search traffic is in for some stuff (17:52)
🕵🏻‍♂️ A surprising look at changing consumer search behaviors (18:51)

Approx. 21 minutes, 7 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


🦸🏻 Comic-Con 2024: Dr. Doom, Fantastic Four, Batman: Caped Crusader & More

⚡️ Comic-Con Correspondents Eric V and Kurt Ho join Rick and Rick to talk San Diego Comic-Con 2024. Get the lowdown on the year's cosplay crazes (looking at you, Deadpool), buzziest announcements (looking at you, Robert Downey Jr), exclusive collectibles, brand activations, and more from geekdom's largest annual event. Plus: A Comic-Con edition of Loaded Questions!

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IN THIS EPISODE

😎 The Ricks catch up during a first-ever summer hiatus (at 01:01)

🤩 Did the Ricks make the cover of the official Comic-Con program? (02:40)

💥 Welcoming Kurt Ho & Eric V back to the show (03:21)

🎪 Nearly 20 years of Comic-Con memories and a friendship double that (0:3:580

🧲 Crowd control as attendees hit peak capacity (04:30)

✅ The new rules of scoring Funko, Hasbro exclusives (06:40)

🤖 Fembots, Optimus Prime, Mirror Uhura, and "Marvel Jesus" (07:37)

🎰 Is Comic-Con leaving for Las Vegas—or LA Convention Center? (11:55)

👩🏾‍🎨 Fandom: Catching comics creators and actors while you can (12:46)

📺 X-Men 97, Batman, Star Trek, Green Lantern, and more (13:45)

🥤 Brand activations from Mt. Dew, Google Play—and a Guinness-winning Galactus (15:00)

🚀 Hunting artwork: Transformers, GI Joe, and the Space Battleship Yamato (16:14)

📣 The Hall H Buzz Machine: From the Fantastic Four to Secret Wars & Beyond (18:20)

🎬 Doom patrol: Recycling Marvel actors—good, bad, or WTF? (19:01)

🍿 Rick M joins Kurt and Eric for "Deadpool and Wolverine" (21:20)

🧛🏿‍♂️ Blade beats Wolverine for a World Record (or two) (22:27)

🐧 The Boys, Thor Transforms, the Penguin rises, Avengers & more (24:02)

🐙 "Batman: Caped Crusader" busts up a storm—but is Robin toast? (25:40)

PHOTOS COURTESY OF ERIC V AND KURT HO

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Approx. 27 minutes, 13 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


😎 Season 5 Finale (Concl.)—How Consumer Brands Leverage GenAI, The 4 "Ps" of Marketing Get An Upgrade & More

It's the epic conclusion of our Loaded Questions quiz game commemorating the Season 5 finale of Rick and Rick Rule the World. From May 27. 

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IN THIS EPISODE

🥰 Cuffing Season pickup lines from ChatGPT
📺 Revisiting the Writer's Strike and what it means for Hollywood and GenAI
🔍 Google penalizing websites with content generated with AI
🎁 The Year's Hottest But Hardest to Get Tech Toys
🛍️ Why retailers should consider a fifth "P" of marketing
🫠 Rick W. admits discomfort with repping California, vampire romances & more
🎨 Nestle leverages generative AI with an eye for famous works of art
🙀 Was "The Scream" really made for the dogs? The Internet has thoughts
🤭 More side-splitting sound bites and gut-busting bloopers from our first 5 seasons

Approx. 28 minutes. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


❌ Top Marketing Trends of 2024 (Concl)—Machine Customers & an End for X?

Will X die before year's end? If it survives, will Elon Musk still own it? In the conclusion of their big 2024 Trend Watch episode, the Ricks pose some provocative questions about the network formally known as Twitter, the rise of machine customers, shoppable streaming, and more. From Mar 17. 

IN THIS EPISODE

😎 No more prognosticating about "The Year of AR and VR"? (at 00:43)
📺 Streaming Consolidation: fait accompli? Or just wishful thinking? (01:15)
🛍️ Netflix & Shill: Shortening the path-to-purchase via "shoppable streaming" (04:34)
🇺🇸 ChatGPT for President? F*ckers finding out (05:29)
❌ Will the X where Twitter used to be survive 2024? Will Musk still own it? (06:18)
🤖 Shopping by proxy: The rise of machine customers (at 08:46)
🌎 2024 global ad spend—all the world's a game, billboard, or car (at 11:25)
📊 Today's fastest-growing brands—depending on how you define "brand" (13:04)

Approx. 16 minutes. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


🏈 Pop-Tarts' Marketing Touch Down, AI's Global Stereotyping, Bansky's Unmasking & More

🎨 Pantone's Color of the Year. Burger King's new flame-broiled…sneakers. Will the real Banksy please unmask? Tesla's brand placement…as an apocalyptic nightmare. Pop-Tarts scores a big win. Star Wars: Rebel Moon has the Ricks confused. Jack Reacher's Atlantean origins. Loaded Questions and a whole lot more. From Jan 30. 

IN THIS EPISODE:

📆 The Ricks reunite for a new calendar year
🦠 Rick W gets coal in his stocking—until it really matters
🚙 Rick M gets jealous of his wife's Apple CarPlay
🏍️ Yeah, but is Honda the Toyota of motorcycles?
🐠 TroublAlert: "Aquaman 2," we never saw ye
🤯 "Oppenheimer:" As explosively good as it sounds?
🚥 Tesla just won't let you "Leave the World Behind"
🦸🏻‍♂️ DC's "Doom" goes out with one last "Patrol"
🚀 "Rebel Moon:" This is NOT the "Star Wars" you're looking for
💪🏼 You don't know Jack about "Reacher's" Atlantian origins
👺 New suit may unmask Bansky…whoever he/she/they may be
🏟️ Pop-Tarts mascot gets eaten alive—and scores as meme
🍔 Burger King's new collab may not bode well for brand relevance
🤖 Barbie's AI gone wrong: How AI reduces the world to stereotypes
🖱️ 30 years of Bluetooth: Where did it get its name?
🍑Pantone's Color of the Year "resonates with compassion"
🙅🏽‍♀️ Will X/Twitter really "go the way of MySpace" this year?


🔮 2023 Predictions Scorecard: TikTok Ad Growth, Virtual Reality, Mint Mobile & More

🤯 The Ricks revisit their big predictions for the year—what they got right, and what they got hilariously wrong—in the worlds of marketing, media, tech, and pop culture. from December 28. Subscribe now to get episodes the moment they're released! 

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>> LISTEN TO THE EPISODE HERE <<

IN THIS EPISODE:

📲 Rick M should have banked on an acquisition for Mint Mobile
🥽 Rick W's attempt at "reverse predicting" about the "Year of VR" pans out
🍿 Domestic box office: Movie madness, sadness—or both?
⏱️ TikTok, brand advertisers, TikTok
👨🏽‍💻 Social media influencer: Elated—or deflated?
🚙 EVs: Charge ahead—or a last laugh for Toyota?
📺 The streaming wars: Has the Great Shakeout begun?
📈 B2B: Is the Hybrid Workforce really here to stay?
🤖 A generative AI reality check: Just starting, or nothing burger?

Approx. 23 minutes, 53 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

From December 24. Subscribe now to get episodes the moment they're released! 


🎃 Top 3 Horror Movies of All Time

🫣 The Spooky Season is here—and with Halloween coming fast, the Rick's share each of their top three favorite horror movies of all time. Will it include Halloween? The Conjuring? Or maybe Frankenweenie? The Scary Rick Flicks start here.

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IN THIS EPISODE

😱 It's a horrifying assignment for the Ricks (at :50 seconds)
🩸 Remembering days of gore gone by (at 1 min, 37 sec)
🥶 Which John Carpenter flick makes the cut (so to speak)? (at 3:00)
🫄 Young couple move next door to Ruth Buzzy, all hell breaks loose (at 5:07)
🧬 Predator inspection: The science behind our love of horror movies (at 6:21)
🎁 Memo to Detective Brad: Don't look in the box (at 8:52)
🙀 What makes a movie horror…and homage vs copycat? (at 10:35)
😵‍💫 Meeting the girlfriend's fam? Don't get that sinking feeling (at 11:23)
🪓 Jack be crazy, Jack be sick, get through the cuckoo maze—quick! (at 13:42)
🧟‍♂️ Comedy of terrors: Bruce Campbell joins the "Army" (at 15:41)
🎬 Landing the Raimi Maneuver for fun and profit (at 17:01)
😈 Sometimes Raimi's spooky, sometimes he's a drag (at 17:19)
🙅🏼 The original Linda Blair witch project (at 17:50)
🧛🏼‍♂️ Dracula takes a bathroom break for the ages (at 19:44)
🚅 Train-ing for the zombie apocalypse (at 20:23)

Approx. 21 minutes, 20 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


🎬 Generative AI & The Writers Strike-Hollywood's Lessons For Every Industry

🎬 The Ricks discuss the agreement ratified last week between the Writers Guild of America (WGA) West and Hollywood studios as it pertains to the use of generative AI in the service of writing scripts for movies, TV and streaming shows, and more.

In a surprise twist, the courts and existing copyright law may ultimately render industry alignment on generative AI a foregone conclusion. But what does that mean for the use of generative AI in your industry?

Spoiler alert: If you're thinking about leveraging generative AI for marketing, advertising, brand, or … well, anything … you might want to hear this first.

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Approx. 19 minutes, 4 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


🎥 Most Anticipated Movies Of 2023 (Concl): Trouble In The MCU, Resurgent Horror Movies & More

🎞️ In the conclusion of our Most Anticipated Movies of 2023, the Ricks talk trouble in the MCU, resurging horror movies, and a surprise addition to our annual list. From March 11.

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IN THIS EPISODE

🔬 Bill Murray meets Kang the Conqueror (at 00:39)
🦠 Is the MCU's immunity to industry ills wearing off? (at 02:10)
🪬 Oh, the horror of "The Exorcist," "Saw X" & Beyond (at 03:00)
👻 "Oppenheimer" & "Spider-verse" get "Ghosted" (at 03:30)
🔪 Rick W. finally gets his "Knives Out"(at 05:28)
🐢 Time for "Bat Mandalorian" or a Ninja Turtles revival? (at 06:27)
🦁 Aaron Taylor-Johnson hunts for a new role (at 07:08)
😵‍💫 Who's taking a spin in "Wheel of Fortune," er, "Dial of Destiny"? (at 08:35)

Approx. 9 minutes, 41 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.