The all-important holiday shopping season is officially here—but what will online and mobile sales look like? The Ricks have your 4-1-1 on this year's biggest e-commerce trends. From November 24. Subscribe now to get episodes the moment they're released! 

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IN THIS EPISODE:

🎁 By the numbers: Sweater weather, ComicCon tickets, and retailers' Christmas wish list (at 00:50 sec)
🛍️ Beyond the totals, what percentage of total holiday sales will come via e-commerce? (at 01:40)
🎄 This year's biggest trends—including the battle between free shipping and BOPIS (at 02:43)

Approx. 4 minutes, 34 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

The all-important holiday shopping season is officially here—but what will online and mobile sales look like? The Ricks have your 4-1-1 on this year's biggest e-commerce trends. From November 24. Subscribe now to get episodes the moment they're released! 

Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere.

👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻

IN THIS EPISODE:

🎁 By the numbers: Sweater weather, ComicCon tickets, and retailers' Christmas wish list (at 00:50 sec)
🛍️ Beyond the totals, what percentage of total holiday sales will come via e-commerce? (at 01:40)
🎄 This year's biggest trends—including the battle between free shipping and BOPIS (at 02:43)

Approx. 4 minutes, 34 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🫣 It's time for a Halloween edition of Rick and Rick Loaded Questions—including gross-out candy concepts from ChatGPT, consumer trends in costumes, candy, and more. From October 29. Subscribe now to get episodes the moment they're released! 

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IN THIS EPISODE

🍬 ChatGPT and the Chocolate Factory: Not a tasty mix (at :48 seconds)
💥 Ryan Reynolds better look out for Barbie's Pumpkin-Spice what? (at 2:08)
🎃 Just how much are consumers spending this Halloween—and on what? (at 2:23)
👻 Flying Monkeys, priests, M&M's and more: Rick W's costume conundrum (at 3:40)
🏛️ Friends, Goblins, and Countrymen—what's on your mind more than you realize? (at 4:58)
🪦 Why Wednesday Adams can whistle past the pet cemetery this year (at 6:21)

Approx. 7 minutes, 33 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🫣 The Spooky Season is here—and with Halloween coming fast, the Rick's share each of their top three favorite horror movies of all time. Will it include Halloween? The Conjuring? Or maybe Frankenweenie? The Scary Rick Flicks start here.

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IN THIS EPISODE

😱 It's a horrifying assignment for the Ricks (at :50 seconds)
🩸 Remembering days of gore gone by (at 1 min, 37 sec)
🥶 Which John Carpenter flick makes the cut (so to speak)? (at 3:00)
🫄 Young couple move next door to Ruth Buzzy, all hell breaks loose (at 5:07)
🧬 Predator inspection: The science behind our love of horror movies (at 6:21)
🎁 Memo to Detective Brad: Don't look in the box (at 8:52)
🙀 What makes a movie horror…and homage vs copycat? (at 10:35)
😵‍💫 Meeting the girlfriend's fam? Don't get that sinking feeling (at 11:23)
🪓 Jack be crazy, Jack be sick, get through the cuckoo maze—quick! (at 13:42)
🧟‍♂️ Comedy of terrors: Bruce Campbell joins the "Army" (at 15:41)
🎬 Landing the Raimi Maneuver for fun and profit (at 17:01)
😈 Sometimes Raimi's spooky, sometimes he's a drag (at 17:19)
🙅🏼 The original Linda Blair witch project (at 17:50)
🧛🏼‍♂️ Dracula takes a bathroom break for the ages (at 19:44)
🚅 Train-ing for the zombie apocalypse (at 20:23)

Approx. 21 minutes, 20 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🎬 The Ricks discuss the agreement ratified last week between the Writers Guild of America (WGA) West and Hollywood studios as it pertains to the use of generative AI in the service of writing scripts for movies, TV and streaming shows, and more.

In a surprise twist, the courts and existing copyright law may ultimately render industry alignment on generative AI a foregone conclusion. But what does that mean for the use of generative AI in your industry?

Spoiler alert: If you're thinking about leveraging generative AI for marketing, advertising, brand, or … well, anything … you might want to hear this first.

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Approx. 19 minutes, 4 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

In part two, Matt Binkowski, author of "The Creative Algorithm: How to Harness the Power of AI and Create Outstanding Digital Products," demystifies AI and shares pragmatic insights on how product teams can leverage it to outmaneuver the competition. In Binkowski's eyes, AI isn't something for creative people to fear—it's a tool for them to harness in order to move faster and serve customers better than ever before.

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IN THIS EPISODE

🕵🏼‍♀️ Letting AI do the detective work on your competition (at 00:44 )
🥷🏻 Will AI really give your team an edge? Definitely…maybe (at 02:39)
🚥 Time for Jira to meet Siri? How AI can help teams stay on track (at 03:26)
🗂️ Letting AI run your life—what you need to do, and why (at 08:30)
🧏🏽 How AI can supercharge (and streamline) accessibility (at 09:50)
🧐 Beating bias in AI, the humans behind it—and their creations (at 13:39)
🧑🏻‍💻 UX best practices: No more re-learning what you already know (at 16:08)
🥹 When it comes to AI in product design, empathy is the key (at 18:36)
🗺️ How product designers should navigate the AI revolution (at 19:39)

Approx. 21 minutes, 40 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

Rick W. interviews digital strategy, product, and UX expert Matt Binkowski about his new book, "The Creative Algorithm: How to Harness the Power of AI and Create Outstanding Digital Products."

In this first of a two-part episode, Binkowski shares a designer's perspective on some of the fears and frissons surrounding generative AI. Along the way, he reveals the benefits that come with 20 years of cross-functional, cross-industry experience leading digital initiatives for Comerica Bank, Ogilvy, Jeep, Organic, Hallmark and more.

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IN THIS EPISODE

💬 Catching up with friends in the blink of AI (at 00:xx)
👷🏾‍♂️ Push you, pull me: product marketing vs. development
📱 Binkowski goes Boom Scrolling
🛜 Will AI really be as transformational as the Web?
🤖 ChatGPT: 12 months (and a revolution) later
🛞 Smooth driving: The power of invisible innovation
👩🏽‍💻 Hidden Figures: If you can't dodge, dominate
🌹 Romeo & GPT: A profile in nerdage
🙌🏼 Product dev with AI: bigger, better, faster, more
🦾 Your target user: A human or a human's AI?
🛟 Welcome to the age of generative Darwinism

Approx. 20 minutes, 14 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

We ask ChatGPT for an assist in developing our latest edition of Affirmations for Ad Agency Creative Directors—with unexpected results. 

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IN THIS EPISODE

📸 Nothing beats a celebrity endorsement … right? (at 01:18)
⚠️ Don't forget to harness the power of … punctuation? (01:29)
⚾️ The truth about spec work for RFPs (01:42)
🎪 Think: Experiential—no matter what? (02:02)
🤖 Generative AI isn't something to fear … until it is (at 02:17)

Approx. 2 minutes, 48 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

Fear of Missing Out (FOMO). Social Proofing. Tribalism. What are the most powerful psychological triggers for shaping consumer behavior and beliefs? In an all-new episode, we get insights from Jake McKenzie, CEO of Birmingham, AL-based Intermark Group, one of the nation's top psychology-driven ad agencies. By blending sociology, psychology, behavioral economics, and technology, it's possible to dramatically increase the efficacy of marketing programs. The problem: Far too many marketers start with a creative concept informed by demographic data masquerading as insight. In this can't-miss episode, we explore ways to hack the human psyche to boost marketing performance.

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IN THIS EPISODE:

🧐 An introduction to applied research and "creative psychology" (at 01:01)

🛍️ Adding psychographic insights to demographic data to optimize outcomes (01:43)

🦏 Animal House: Mohawk Flooring's carpet ride to market dominance (03:33)

📍 Building a better brief: Inside the mind-mapping process to make insights actionable (06:59)

👩🏼‍🦱 The problem with marketing personas: Context is everything (08: 57)

👀 The power of psychological heuristics like Social Proofing (10:36)

🍎 Who cares about product specs? Peer pressure doesn't fall far from Apple (12:50)

😳 Juicing demand by building a sense of scarcity–and why too many brands fear it (14:15)

🤓 Functional Magnetic Resonance Imaging (fMRI) and advances in neuromarketing (16:23)

👥 Focus groups: The need to get past what participants tell you (17:44)

🚭 Smoking surprise: The least and most predictive indicators of a future purchase (18:33)

🙅🏽‍♀️ Why anti-drug campaigns fail to leverage what works in changing behavior (20:13)

✊🏼 Harley-Davidson & Rita's Italian Ice: How brands can tap tribal psychology (21:03)

Approx. 24 minutes, 18 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

Think digital advertising is seeing the biggest increase in marketing budgets this year? Think again. Meanwhile, is e-commerce up, down, or sideways relative to pre-pandemic levels? And who's raking it in if Amazon isn't? Plus: Oscar Mayer's "Meat Fleet" is getting a rebrand. So what are they calling the 87-year-old Wienermobile now?

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IN THIS EPISODE:

📫 What's growing fastest: digital ad spend or…? (at 00:50)
🌭 What do you call an 87-year-old Wienermobile? Cybertruck? (at 03:05)
🏪 Is e-commerce getting old? Or just the online-only variety? (at 04:11)
📊 Are e-commerce sales ⬆️, ⬇️, or ↔️ vs. pre-pandemic levels? (at 04:57)
🛒 Is BOPIS eating the e-commerce giants' lunches? (at 05:18)

Approx. 6 minutes, 30 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.