🎅🏼 Tesla's Cybertruck takes the Internets by storm, and not all goes well. The holiday yule log gets spit-roasted—ASMR style. Our Top 3 Tech Toys Gone Wrong. The 'Christmas Pizza' that's covered in turkey and gravy—and served in a singing box, plus a whole lot more.
🚀 Rise of Skywalker: How will this chiasmus conclude the chiasmi? (at :42 seconds)
📺 What the hell is The Mandalorian? And why isn't that Boba Fett and Yoda? (at 2:28)
📐 Tesla Cybertruck: Big splash, or botched launch? (at 3:45)
🔫 Our Top 3 Tech Toys for Holiday 2019—including a Lightsaber that … meows? (at 6:30)
💣 Our Top 3 Tech Toys Gone Wrong—including one inspired by Tesla (at 8:30)
🍕 The Christmas Pizza comes lathered with turkey, gravy, and a psychotic theme song (9:54)
🥩 The Beef Drool Log comes with ASMR-like sound effects and … an AI-based personal assistant? (at 11:15)
🎄 Cardi B or Anna Kendrick? Will the holiday TV spot imposter please stand up? (at 12:25)
🛍 From Santa's WTF workshop: animal dissection kits, fluffy pets with removable fur and other gifts for children (at 13:18)
☃️ Some holiday chestnuts about goosing the kids, making memories and more (at 14:00)
🥁 The Ricks reveal the title of their future Claymation holiday television special (at 14:58)
Approx. 15 min, 40 sec. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.
Singles Day scores $1 billion in its first :60-seconds. "Arson Frog" and "Okay Boomer" have meme warfare raging among generations. Plus: Twinkies cereal ignites a social media storm, what fMRI tells us about holiday shopping behaviors, why the future of VR may stink, Loaded Questions, and more.
IN THIS EPISODE
📺 'Prime' Evil: 'Man in the High Castle' Season 4 (at 1 minute, 43 sec)
🤯 Meme Warfare: 'Arson Frog' Catches Fire as 'Okay Boomer' Explodes (at 3:26)
💩 Smell-o-Vision: Why the Future of VR Might Stink (at 5:50)
💰 $1 Billion Sold in :60-Seconds: Our Singles Day Scorecard (at 7:16)
🤢 Turducken Pringles: Any way you stack 'em, someone's sure to cry fowl (at 8:53)
🥣 Twinkies for Breakfast: Social Media Cause Célèbre—or Cereal Offender? (at 10:08)
👺 Why Deep Fakes Mean Real Trouble for Business in 2020 (at 11:44)
🛍 Google Data: Top 3 Best (and Worst) Holiday Purchase Influencers (at 13:06)
🧠 What fMRI Brain Scans Tell Us About True Shopping Influencers (at 13:50)
🎅🏼 Six Fewer Days for St. Nick: Online Retail's Race Against the 2019 Calendar (at 14:58)
Listen via streaming, or click here
Approx. 16 min, 5 sec. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.
For all the targeting capabilities martech is bringing to bear these days, it may offer less than we realize in understanding, much less predicting, what products we are most likely to buy, or what we really want from a brand.
The fact is, people may not (in fact, usually don’t) really know what they prefer, or they may edit their real preferences when asked about them—revealing what they think they think, or what they'd like to think they think. Social desirability (the urge to seek approval) may shade their responses. Or they may just want to pick “the right answer” in surveys and focus groups.
Which brings in the whole field of neuromarketing and the use of functional magnetic resonance imaging (fMRI), or “brain scans,” to quite quickly and accurately assess the neurological impact of advertising across the parts of the brain associated with "value," "emotion," and "motivation," according to Insead Knowledge.
Ferreting Out Focus Group Fallacies
As I discussed in my book The On-Demand Brand, scientists at Baylor University, for instance, have used fMRI to determine true preference for Coke or Pepsi, and scientists at UCLA can tell whether you’re really a Republican or a Democrat. Meanwhile, Mars long ago discovered that fMRI had the most predictive of in-market ad effectiveness. Survey results didn't even come close. Put another way, fMRI "shows that when evaluating brands, consumers primarily use emotions (personal feelings and experiences), rather than information (brand attributes, features, and facts)."
As Insead puts it, advances in Electroencephalography (EEG) also show promise in assessing memory processing, attention, and emotional engagement. According to Martech Advisor, for instance, Cheetos once discovered that while focus group participants said they didn't like an edgy prankvertising-style commercial, brain scans showed they actually loved the spot. Participants said they didn't want to admit liking it for fear of being judged. The prank campaign was a huge success and helped Cheetos position itself around mischievousness and thrill-seeking.
Perhaps more importantly, these technologies are helping marketers understand how to manipulate consumer emotional response as well. Harvard Business Review once famously pointed out that fMRI showed that showing a higher price tag while people were tasting identical wines made the wine taste better—by "changing the actual neural signature of the taste."
From Brand Promotion to Breaking-and-Entering?
Still, the whole notion of neuromarketing raises serious questions. What happens when guesswork is taken out of advertising?
As Campaign recently pointed out, technological advances are such that we're not far from a day when your brain's activity signals will be made available to a degree in which "brands will be able to literally read the market's mind, in real time." One can just imagine what brands—or platforms such as say, Facebook—might do with that kind of intelligence.
What happens when the same technologies that track our behavior can also scan our brains as we drive past billboards or walk into stores, to send us just the right pitch—nearly guaranteed to work—right at the most opportune moment?
What responsibility do marketers bear in protecting consumer privacy and, for lack of a better term, mental sovereignty? What do we, as a society, need to do to make sure that happens?
A haunted house that's so scary, it requires a 40-page waiver. Why lab-grown brain matter may be sentient. Kellogg's follows the Ricks lead on cereal-infused IPAs. Marvel's latest ugly Christmas sweaters, and a whole lot more.
IN THIS EPISODE:
👨🏻🚒 Burn Notice: Dry, windy conditions have California in the hot seat (at :52 seconds)
💀Hell House: A haunted mansion that's so scary, nobody has made it through—despite a $20K reward (at 1:41)
🧠 Is lab-grown brain matter sentient? Science says it's a nightmare possibility (at 4:07)
🥪 Love at first bite? Lays' new Grilled Cheese & Tomato Soup potato chips (at 6:02)
🍺 Did the Ricks inspire Kellogg's new Corn Flakes IPA? We'd drink to that (at 6:47)
🎅🏼 Ho-Ho-Hostess: Chocolate Mint Twinkies take the holidays by storm (at 8:55)
😋 Rick W. may need a few minutes alone with his It's-It (at 9:51)
🗿Chocolate-covered Oreos for the ages (at 12:08)
👻 Sheet Hits the Fans: Marvel's new trio of ugly Christmas sweaters (at 13:00)
🧛🏼♂️ Halloween Sales: Flying broomsticks, or down for the count? (at 14:12)
🤢 Beware the Booger, Man: This year's best tasting Halloween candy (at 15:55)
🧙🏼♀️ Bloody AOL: This year's most popular Halloween costumes (at 16:50)
Approximately 18 min, 7 sec. For US audiences. Review cookie and privacy policies for SoundCloud, iTunes, Spotify, and all other streaming services.
The Loaded Questions keep flying as we recall some of our favorite memories from Season 2 of Rick and Rick Rule the World.
IN THIS EPISODE
🎧 Silent Coca-Cola print ads you'll swear you can hear (at 9 sec)
🧠 The technical name for the psychological effect Coke uses in those ads - it's SCIENCE (at 1 min, 09 sec)
🔥 … Revisiting the knee-slapping family fun of "Brightburn" (at 2:09)
🏰 The Top 3 "Game of Thrones" character names parents are giving their newborns (at 3:17)
🚽 What Rick M. really wanted the GoT characters to do with the Iron Throne … (at: 4:02)
🌎 How the Ricks are going wide (at 4:47)
🤪 Which was more fun for the Ricks - Season 1 or Season 2? (at 5:54)
☕️ How ingesting too much of a good thing can go bad fast (unless it's Ricks Pez candies, of course) (at 6:28)
🕴 AI-created leadership slogans gone bad (at 8:01)
🛋 IKEA's plans to turn your living room into the set of your favorite TV show (at 932)
🐉 The Ricks nail their rendition of "Never Ending Story," the sex lives of Muppets, pre-Internet gaming, still obsessing about Shamrock Shakes, the trouble with time capsules and more (at 10:33)
Approximately 14 min, 45 sec. For US audiences. Review cookie and privacy policies for SoundCloud, iTunes, Spotify, and all other streaming services.
DIY audio deepfakes. Tinder's new choose-your-own-adventure streaming series. The new app that tells you if the people texting you are being flirtatious, or if you're strictly friendzone. Plus more.
IN THIS EPISODE:
💥 JJ Abrams enters the Spider-verse, with a little help from his son (at 48 seconds)
😍 Flirt-worthy, or strictly friendzone? A new app scans your text conversations to find out (at 2 min, 52 sec)
🙅🏻♂️ A new app allows you to create audio deepfakes of yourself—so what could go wrong? (at 4:51)
☕️ Is it Pumpkin Spice—or poison? And did a 23-year-old woman just find out the hard way? (at 5:58)
💏 Swipe left or right? Tinder's new choose-your-own-adventure-style streaming series (at 8:02)
🥤 Shake a Coke and a Smile: New Coke cans trigger cool new augmented reality experiences (at 9:18)
🎧 Thanks to Google algorithm updates, podcasts are the new webpage (at 13:03)
📰 What those Google algorithm changes mean to news aggregators may be bad news
🛒 Which generation has the most ethical shoppers? Spoiler alert: It's not the Boomers
🎅🏼 It's still summer, so of course these two brands are already running Christmas ads
Approx 17 min, 34 sec.
For US audiences only. See cookie and privacy policies for SoundCloud, iTunes, Spotify, and all other applicable sites, apps, and streaming services.
🍗 Cheetos Mascot Named New Colonel Sanders, The Vegans Are coming, Diet Coke's New Label-Free Soda Cans & More
Diet Coke unveils label-free soda cans. Taco Bell Hotel reservations sell out in two minutes. Sabra warns 'The Vegans are coming' to your summer BBQ. And the Cheetos mascot is named new Colonel Sanders. From July 7.
IN THIS EPISODE:
🍗 The Cheetos mascot gets named the new … Colonel Sanders? (at 1 min 21 sec)
🥤 Diet Coke erases its identity in the name of inclusiveness (at 2:51)
🌮 Welcome to the Hotel WTF: Taco Bell Hotel reservations sell out in under two minutes (at 5:10)
🍖 Sabra warns 'The Vegans are Coming' to your summer BBQ (at 6:46)
👘 Did Kim Kardashian opens her 'Kimono' to major controversy? (at 8:58)
🛒 Why US ecommerce growth is about to get tougher (at 9:35)
👹 'Stranger's Things: Will product placement turn everybody's favorite Netflix show upside down? (at 10:28)
For US audiences. Review cookie and privacy policies for SoundCloud, iTunes and all other streaming services.
Inside Mary Meeker's 2019 Internet Trends Report. Grand Prix Winners from this year's Cannes Lions Advertising Festival. Miller Light turns a beer into a game controller. Plus, all the coolest Funko toys headed to San Diego Comic-Con, and a whole lot more.
IN THIS EPISODE
🕷 'Spider-Man: Far from Home' arrives just in time (at :48 sec)
🦇 Poll about best Caped Crusader leaves out Adam West, fans go batshit (at 1:26)
🍻 Miller Lite turns a beer can into a game controller, and we'll drink to that (at 3:39)
👍🏻 Who's a better Internet role model: Keanu Reeves or Mark Hamill? (at 6:20)
🤡 Chuckles, Krusty, or Pennywise? Funko's funky Comic-Con line up (at 8:32)
📱 Key insights from Mary Meeker's 2019 Internet Trends Report (at 10:20)
🏆 Grand Prix winners at the 2019 Cannes Lions Advertising Festival (at 19:08)
⭐️ Holy Hollywood icons: Look who's getting a star on the Walk of Fame (at 22:03)
🦁 2019 Cannes Lions' Buzzword Bingo (at 22:40)
🦸🏻♂️ More special edition toys coming to San Diego Comic-Con (at 24:04)
Approx. 27 min.
(For US audiences. Be sure to review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services.)
Dollar Shave Club celebrates 'Dad Bods.' Ikea turns your living room into the set of your favorite sitcom. How to become a bolder brand. Top on-page SEO factors. And enter: The Bancake List, targeting iHob haters, plus more.
In this Episode:
🎸📺 🎧 iTunes, RIP (at :52 seconds)
👨🏽💻 Apple's $999 monitor stand (at 2:30)
▶️ Disney v. Netscape (at 3:52)
🦇 Batman Does Buehring (at 5:30)
🙈 Dollar Shave Club Puts 'Dad Bods' on Display (at 6:40)
🥞 iHob's 'Bancake List' (at 8:25)
🛋 IKEA's Sitcom Living Rooms (at 9:55)
💪🏼 How to Be a Bolder Brand (at: 11:14)
🕵🏽♀️ Top On-Page SEO Factors (at 14:07)
🧟♂️ Crazy Upcoming Animated TV Shows (at 15:03)
🍻 Getting Fined for Bailing on Your Brew Crew (at 16:30)
Approx 18 min. For US audiences. Review cookie and privacy policies for SoundCloud, iTunes, Spotify, all other sites and players.
Move over, Eggo Waffles: 'Stranger Things' has its own Lego Playset, now. Gen X runs for President and gets upstaged by a Millennial. Why the role of the CMO isn't want it used to be—plus a whole lot more.
IN THIS EPISODE:
🍿 'Wick' wows Wootten (at :50 seconds)
🐲 Name 'Game': 'GoT' finale and the babies named after the show's characters (at 1:42)
😡 Red Son: 'BrightBurn' reimagines the mythology of Superman (at 2:42)
🧟♂️ New Lego playset is one of the 'Stranger Things' we've seen this week (at 3:47)
🎮 Sony's gaming pact with Microsoft—did anyone tell the PlayStation team?(at 4:56)
💑 LaCoste commercial is a visual tour de force (at 8:03)
🤹🏻♀️ Meet the Chief Engagement Officer: The changing role of the CMO (at 10:48)
🇺🇸 Molly Ringwald for President? Gen X runs for office (at 14:02)
⏳ At T-minus 6 months, are you ready for the California Consumer Privacy Act? (at 15:07)
💋 The lip-lock that broke the Internet (at 16:03) Approx 17 min, 35 sec. For US audiences only. See cookie and privacy policies for SoundCloud, iTunes, Spotify, and all other applicable sites, apps, and streaming services.