Fear of Missing Out (FOMO). Social Proofing. Tribalism. What are the most powerful psychological triggers for shaping consumer behavior and beliefs? In an all-new episode, we get insights from Jake McKenzie, CEO of Birmingham, AL-based Intermark Group, one of the nation's top psychology-driven ad agencies. By blending sociology, psychology, behavioral economics, and technology, it's possible to dramatically increase the efficacy of marketing programs. The problem: Far too many marketers start with a creative concept informed by demographic data masquerading as insight. In this can't-miss episode, we explore ways to hack the human psyche to boost marketing performance.

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IN THIS EPISODE:

🧐 An introduction to applied research and "creative psychology" (at 01:01)

🛍️ Adding psychographic insights to demographic data to optimize outcomes (01:43)

🦏 Animal House: Mohawk Flooring's carpet ride to market dominance (03:33)

📍 Building a better brief: Inside the mind-mapping process to make insights actionable (06:59)

👩🏼‍🦱 The problem with marketing personas: Context is everything (08: 57)

👀 The power of psychological heuristics like Social Proofing (10:36)

🍎 Who cares about product specs? Peer pressure doesn't fall far from Apple (12:50)

😳 Juicing demand by building a sense of scarcity–and why too many brands fear it (14:15)

🤓 Functional Magnetic Resonance Imaging (fMRI) and advances in neuromarketing (16:23)

👥 Focus groups: The need to get past what participants tell you (17:44)

🚭 Smoking surprise: The least and most predictive indicators of a future purchase (18:33)

🙅🏽‍♀️ Why anti-drug campaigns fail to leverage what works in changing behavior (20:13)

✊🏼 Harley-Davidson & Rita's Italian Ice: How brands can tap tribal psychology (21:03)

Approx. 24 minutes, 18 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

If the trajectory of Whit Hiler's advertising career strikes you as unconventional, that's only because it is. Forget the background in art or copy. Hiler took a different route to becoming an executive creative director—and so far, it's working out pretty darn well for him.

In fact, mere minutes into a conversation with him, two things happen. First, you can't help but like the guy. And second, you start to appreciate the virtue of possessing just the right amount of naïveté to pursue ambitions someone who "knows better" might foolishly dismiss out of hand.

In this Rick and Quick interview, this ECD at Lexington, Kentucky-based ad agency Cornett (teamcornett.com) talks about his evolution from car salesman, to agency new business rep, to award-winning creative chief. Along the way, he shares how this 50-person Ad Age "Small Agency of the Year" (2021) scored a little account called Legoland Resorts—and helped A&W fix a 40-year-old "marketing fail." From March 21.

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IN THIS EPISODE

🚗 Driving a Modern Don Draper: The evolution as a 21st Century Mad Man (at 0:58)
👕 From retail logos to Legoland Resorts: How hard lessons beget big wins (at 1:24)
👩🏻‍💼 Behind every great ad agency: The wife-slash-boss leading Cornett (at 2:38)
🥊 Joining and jousting A-List agencies for the win—one interlocking plastic brick at a time (at 6:00)
🍔 Helping A&W fix a 40-year-old marketing fail with a little help from "A Beautiful Mind" (at 8:19)

Approx. 11 minutes, 15 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🔮 In the conclusion to their 2023 Trend Watch, the Ricks discuss the waning influence of influencers. Brands recommit to experiential marketing. Home automation sees new adoption. And while Rick M. has trouble with pronouncing "2023 Trend Watch" while Rick W. struggles with the name of Pantone's Color of the Year. From February 22. 

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IN THIS EPISODE

🤩 Influencer marketing loses altitude while community gains new clout (at 0:40)
🐣 The rebirth of Experiential Marketing—no consumer devices required (at 2:26)
🛠️ Home automation and its use cases rev up, but we may not even recognize it (at 4:44)
🔕 Memo to brands: easy-to-manage notifications, please (at 8:18)
🫣 Consumer sentiment, ethical AI, and other CMO concerns for 2023 (at 9:41)
🛍️ From Metaverse to AI: What's hot or not to retailers in 2023 (at 11:01)
🎨 And Pantone's Color of the Year is … easy for you to say (at 11:34)

Approx. 13 minutes and six seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

In our annual Predictions Scorecard episode, the Ricks revisit their big predictions for the year—what they got right, what they got ridiculously wrong, in the worlds of marketing, media, tech and pop culture. Plus: Cuffing Season pick-up lines generated by ChatGPT, Netflix's "1899" cranks up "The Volume," and a whole lot more. From December 28, 2022. 

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IN THIS EPISODE:

📖 Rick M sends Rick W a "Die Hard" children's holiday gift book (at 1-min 57-sec)
🎬 "1899" on Netflix cranks up "The Volume" (at 3:25)
🦶🏼 Rick M's predictions about a Lotrimin-branded NFT (at 5:00)
📺 Overly-optimistic about box office, but nailing streaming(at 5:48)
🏢 Mixed results on predictions for the hybrid workforce (at 7:37)
📈 Adding a "D" for "Democracy" to ESG Funds? Not yet (at 9:46)
🦠 "What Covid?" by Summer & return to lockdowns by Fall? (at 10:50)
0️⃣ Nailing the # of Tesla Cybertrucks delivered in 2022 (at 12:36)
🌐 Metaverse: Boom time or empty & sad virtual worlds? (at 13:37)
🤖 ChatGPT's best pick-up lines come with warnings (at 17:35)
🤬 Survey says: "The gift that keeps on grating" (at 19:52)
🏈 Look who's advertising in Super Bowl LVII (at 20:48)

Approx. 22 minutes and 20 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🎄 Is Tesla hitting full-throttle—or stuck in reverse? In this all-new episode, the Rick's review the hits and misses on Interbrand's new Fastest-Growing Brands list. James Bond enjoys a Belvedere Christmas while Amazon shows us how "Joy is Made"—courtesy of Taika Waititi. "Adulting" and "zonkey" make the Scrabble dictionary. Plus: Cyberquad gets ditched. And Cheetos' cheese dust gets a name—along with a hilarious holiday gift launch. From Dec 4, 2022. 

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IN THIS EPISODE:

⛳️ Rick M. suffers a mishap on the back nine (at 1 min, 30 sec)
🎸 Rick W. parties at the 2022 Rock & Roll Hall of Fame (at 3:12)
📖 "Embiggen" & "Zonkey" make the Scrabble Dictionary (at 5:16)
🏆 Interbrand's 2022 Fastest-Growing Brands(at 6:40)
⛄️ Taika Waititi delivers Amazon's "Joy" ...
🍸... and helps James Bond bust a move for Belvedere (at 10:02)
👩🏾‍🔬 What's tripping up marketing in the metaverse?(at 13:25)
🛞 Forget the sh*tshow at Twitter—what happened with Cyberquad? (at 14:45)
🎁 A must-have holiday gift (or not) from one of today's cheesiest brands (at 15:48)

Approx. 18 minute. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

⛱ It's an End-of-Summer Spectacular as the Ricks talk Voodoo Ranger Beer's big punk out, Lays potato-chip-fingers washing machine, the social media sensation who offered $50K to help him find a job—plus Loaded Questions and a whole lot more. From August 26.

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IN THIS EPISODE

😎 Rick Wootten mourns Summer's end, but looks forward to Halloween (at 1 min, 14 sec)
✈️ The Ricks revisit Portland & Eugene, OR—and apologize for California (at 1:38)
🦸🏻‍♂️ 5 group cosplays we should have seen at Comic-Con this summer, but didn't (at 5:08)
🤹🏼‍♂️ Dr. Strange and the Full House of Foolery (at 6:02)
🦴 Zoinks: The Mystery Machine becomes a bloody mess (at 6:13)
🎸 Green queen chews on some heavy metal (at 6:28)
💈 The Flowbee'd one seeks the Fifth Element (at 6:33)
📺 Forget Captain Carter—here's a real blast from the past (at 6:45)
🍿 "Batgirl" begins a new round of aggravating scheduling changes at Warner Bros. (at 7:23)
🧨 Hasbro's Selfie Action Figures put your face on GI Joe, Marvel Heroes & More (at 10:16)
💦 Betcha can't wash just one: Lays' new washing machine cleans greasy fingertips (at 11:15)
💋 Lip-smackin': Applebee's serves up Spicy Chicken Wing-flavored Lip Gloss (really) (at 12:23)
🍺 Voodoo Ranger Beer punks California's wine country—generating boffo publicity (at 13:27)
👨🏽‍💻 Dude becomes a social media phenom by tricking people into boosting engagement (at 15:22)
🌭 Oscar Mayer has something for you to suck on during the Dog Days of Summer (at 17:54)
🦚 Broadcast bust? NBC is reportedly considering the once unthinkable (at 19:12)
🍜 Pot Noodles wants you to know that it's no longer crap (at 21:08)

Approx. 23 minutes, 15 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

The Mighty Thor is back—with love, thunder, and Geico Insurance. Oscar Mayer wants you to scratch and sniff the bacon. Plus: Best times to post to social media for global engagement, Loaded Questions and a whole lot more. From July 8.

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IN THIS EPISODE

⛱ The Ricks relive Laguna Beach memories (at 1 min, 8-seconds)
🍿 Hammer Time: Thor is kicking serious Asgard while locking eyes with Star Lord (at 2:57)
🦎 The Thors Next Door: The space Viking pitches Geico, California Almonds & more (at 6:02)
🥓 Oscar Mayer is out with a scratch & sniff bacon ad complete with grease stains (at 8:00)
🍨 Netflix's "Love & Gelato" has some travel tips for Americans visiting Italy (at 10:25)
🍔 Brands have fun with the British PM's announcement that he'll step down (at 12:08)
🔑 Tesla Model S and Model X will no longer come with a key item (at 13:)
⏰ Best times to post to social media for global engagement (at 15:20)

Approx. 17 minutes, 54 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🕹 It's a round of Loaded Questions as the Ricks discuss the 70's and 80's sci-fi thrillers becoming musical theater productions, labor relations' impact on brand—and some unexpected new additions to the dictionary.

Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services. From Sept. 26, 2021

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Approx. 9 minutes, 58 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🎄It's a super-sized game of Loaded Questions as the Ricks celebrate the season that tried to make lemonade out of one lemon of a year.

IN THIS EPISODE:

🎅🏼A holiday end-of-season for the Ricks (at :55-seconds)

👽The time Rick M. introduced Rick W. in Klingon (at 1-min, :49-sec)

🍔When a certain QSR brand's campaign for freshness is solid mold (at 2:48)

🧟‍♂️The Ricks do science near you, and the results are scary (at 4:30)

😲Could this unfortunately-timed ad campaign benefited from a temporary rebrand? (at 6:12)

🤖Arnie's "Terminator" takes on an unexpected new role–and casting trivia from the OG (at 7:02)

💇‍♂️Rick W. wins a Golden Flowbee during lockdown—and finds himself in esteemed company (at 7:52)

🤘🏻From "Sex Education" to "Finger-Licking Vegan Nuggets" to fMRI and beyond (at 9:48)

📺"The Mandalorian" tries on some 501s (at 11:30)

🏈 Oh for the love of Quibi (at 13:32)

🤣 Some memorable moments from Season 3 of Rick and Rick Rule the World (at 15:14)

Approx. 19-min, 45-sec.

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This holiday season, Pizza Hut goes heavy on comfort and joy. Is "Get Out" or "The Babadook" the best movie of the 2010s? The world's waiting for you, "Wonder Woman." Plus: Debating Tesla's decision to dump its PR department.

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IN THIS EPISODE

😷A Zoom Thanksgiving (at 55 sec)

🍿"WW84" to hit HBOMax—with "Amazons" spinoff & "Wonder Woman 3" in works (at 2 min, 25 sec)

🎬The Ricks review Mashable's list of Top 15 movies of the 2010s (at 4:43)

🛒Shop 'til you drop? Black Friday sales see major online spike (at 9:03)

📺 Real deal? Act now to get half off Samsung's $100,000 TV set (at 10:54)

🍕 Pizza Hut and Gravity Blanket Go Heavy on the Comfort & Joy (at 12:12)

🥤Coca-Cola dumps half of its beverage brands (at 12:41)

📣Tesla ditches corporate PR—and the Ricks discuss the pros and cons (at 15:17)

Approximately 22-minutes, 10-seconds.

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