Fear of Missing Out (FOMO). Social Proofing. Tribalism. What are the most powerful psychological triggers for shaping consumer behavior and beliefs? In an all-new episode, we get insights from Jake McKenzie, CEO of Birmingham, AL-based Intermark Group, one of the nation's top psychology-driven ad agencies. By blending sociology, psychology, behavioral economics, and technology, it's possible to dramatically increase the efficacy of marketing programs. The problem: Far too many marketers start with a creative concept informed by demographic data masquerading as insight. In this can't-miss episode, we explore ways to hack the human psyche to boost marketing performance.

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IN THIS EPISODE:

🧐 An introduction to applied research and "creative psychology" (at 01:01)

🛍️ Adding psychographic insights to demographic data to optimize outcomes (01:43)

🦏 Animal House: Mohawk Flooring's carpet ride to market dominance (03:33)

📍 Building a better brief: Inside the mind-mapping process to make insights actionable (06:59)

👩🏼‍🦱 The problem with marketing personas: Context is everything (08: 57)

👀 The power of psychological heuristics like Social Proofing (10:36)

🍎 Who cares about product specs? Peer pressure doesn't fall far from Apple (12:50)

😳 Juicing demand by building a sense of scarcity–and why too many brands fear it (14:15)

🤓 Functional Magnetic Resonance Imaging (fMRI) and advances in neuromarketing (16:23)

👥 Focus groups: The need to get past what participants tell you (17:44)

🚭 Smoking surprise: The least and most predictive indicators of a future purchase (18:33)

🙅🏽‍♀️ Why anti-drug campaigns fail to leverage what works in changing behavior (20:13)

✊🏼 Harley-Davidson & Rita's Italian Ice: How brands can tap tribal psychology (21:03)

Approx. 24 minutes, 18 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

If the trajectory of Whit Hiler's advertising career strikes you as unconventional, that's only because it is. Forget the background in art or copy. Hiler took a different route to becoming an executive creative director—and so far, it's working out pretty darn well for him.

In fact, mere minutes into a conversation with him, two things happen. First, you can't help but like the guy. And second, you start to appreciate the virtue of possessing just the right amount of naïveté to pursue ambitions someone who "knows better" might foolishly dismiss out of hand.

In this Rick and Quick interview, this ECD at Lexington, Kentucky-based ad agency Cornett (teamcornett.com) talks about his evolution from car salesman, to agency new business rep, to award-winning creative chief. Along the way, he shares how this 50-person Ad Age "Small Agency of the Year" (2021) scored a little account called Legoland Resorts—and helped A&W fix a 40-year-old "marketing fail." From March 21.

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IN THIS EPISODE

🚗 Driving a Modern Don Draper: The evolution as a 21st Century Mad Man (at 0:58)
👕 From retail logos to Legoland Resorts: How hard lessons beget big wins (at 1:24)
👩🏻‍💼 Behind every great ad agency: The wife-slash-boss leading Cornett (at 2:38)
🥊 Joining and jousting A-List agencies for the win—one interlocking plastic brick at a time (at 6:00)
🍔 Helping A&W fix a 40-year-old marketing fail with a little help from "A Beautiful Mind" (at 8:19)

Approx. 11 minutes, 15 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🎄It's a super-sized game of Loaded Questions as the Ricks celebrate the season that tried to make lemonade out of one lemon of a year.

IN THIS EPISODE:

🎅🏼A holiday end-of-season for the Ricks (at :55-seconds)

👽The time Rick M. introduced Rick W. in Klingon (at 1-min, :49-sec)

🍔When a certain QSR brand's campaign for freshness is solid mold (at 2:48)

🧟‍♂️The Ricks do science near you, and the results are scary (at 4:30)

😲Could this unfortunately-timed ad campaign benefited from a temporary rebrand? (at 6:12)

🤖Arnie's "Terminator" takes on an unexpected new role–and casting trivia from the OG (at 7:02)

💇‍♂️Rick W. wins a Golden Flowbee during lockdown—and finds himself in esteemed company (at 7:52)

🤘🏻From "Sex Education" to "Finger-Licking Vegan Nuggets" to fMRI and beyond (at 9:48)

📺"The Mandalorian" tries on some 501s (at 11:30)

🏈 Oh for the love of Quibi (at 13:32)

🤣 Some memorable moments from Season 3 of Rick and Rick Rule the World (at 15:14)

Approx. 19-min, 45-sec.

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📺 It's a super-sized game of Rick and Rick Loaded Questions about some of this year's biggest Super Bowl commercials. Who scores? Who fumbles? And which spots do you remember best? It's an AdBowl 2020 pop-quiz with a Rick and Rick twist.

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IN THIS EPISODE

📸 Will the real Kyle Shanahan please wave for the camera (at 50-seconds)

🍎 In a first, Steve Wozniak is mentioned in a conversation about the Super Bowl (at 2-min, 2-sec)

🖖🏻 … Then again, so is George Takei (at 2:38)

☝️ Parachute Pants: 30 years later, and you still can't touch this—thanks to Cheetos Popcorn (at 3:47)

🍫 #SnickersFixTheWorld: Who knew the solution to all our problems was to feed the Snicker's Hole? (...anyone besides us, that is) (at 4:56)

💑 Google monetizes an old man's memories in a moving spot (at 5:58)

🎨 Missy Elliott and H.E.R. Paint it Black—but what exactly is "it"? (at 7:01)

🏚 Met Life sends you four different kinds of love—'cuz you're going to need it (at 8:20)

🧗🏻‍♀️ Microsoft Surface scores a touchdown (at 10:05)

🚙 "Tough Never Quits," but neither do Kia's product shots (at 11:46)

⚡️ Martin Scorsese and Jonah Hill par-tay with Coca-Cola Energy (at 12:47)

🍺 Budweiser celebrates the typical, awesome American—and automates "Wassup" with home smart devices (at 13:25)

🥑 Quibi, Pop-Tarts, Audi's "Let It Go" and more: The Super Bowl 2020 WTF Department (at 14:47)

🏎 The Porsche museum is ready to roll, and we're here for it (at 15:57)

📺 Our final takeaways on AdBowl 2020 (at 17:16)

Listen via the player embedded above, or click here:

Download 🏈 Rick and Rick Score the Super Bowl Commercials

Approx. 18 minutes, 26 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

IN THIS EPISODE:

Welcoming our new sponsor, Taskin—the first name in stylish, premium-quality travel gear—taskinsf.com (at 1 minute 32 sec)

Singles Day scores $1 billion in its first :60-seconds. "Arson Frog" and "Okay Boomer" have meme warfare raging among generations. Plus: Twinkies cereal ignites a social media storm, what fMRI tells us about holiday shopping behaviors, why the future of VR may stink, Loaded Questions, and more.  

IN THIS EPISODE

📺 'Prime' Evil: 'Man in the High Castle' Season 4 (at 1 minute, 43 sec)

🤯 Meme Warfare: 'Arson Frog' Catches Fire as 'Okay Boomer' Explodes (at 3:26)

💩 Smell-o-Vision: Why the Future of VR Might Stink (at 5:50)

💰 $1 Billion Sold in :60-Seconds: Our Singles Day Scorecard (at 7:16)

🤢  Turducken Pringles: Any way you stack 'em, someone's sure to cry fowl (at 8:53)

🥣 Twinkies for Breakfast: Social Media Cause Célèbre—or Cereal Offender?  (at 10:08)

👺 Why Deep Fakes Mean Real Trouble for Business in 2020 (at 11:44)

🛍 Google Data: Top 3 Best (and Worst) Holiday Purchase Influencers (at 13:06)

🧠 What fMRI Brain Scans Tell Us About True Shopping Influencers (at 13:50)

🎅🏼 Six Fewer Days for St. Nick: Online Retail's Race Against the 2019 Calendar (at 14:58)

Listen via streaming, or click here

Approx. 16 min, 5 sec. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

The Loaded Questions keep flying as we recall some of our favorite memories from Season 2 of Rick and Rick Rule the World.

Pearl Jam's out to party like it's 2062. Booze wants to be the new wellness drink. Gillette's "First She." Man-size Kleenex and more.

In this Episode:

🚀 "Space" Jam: Pearl Jam's New Space Needle Time Capsule
(at 1 min, 30 sec)

💥 ComicCon: Marvel & WB Pull Out of Hall H
(at 4:27)

🍸 Booze is the New Wellness Drink?
(at 5:57)

🧔🏽 Gillette's "First Shave"
(at 8:38)

⛑ Shocking Los Angeles: "Mass Shooting Insurance"
(at 10:30)

🏞 One Outdoor Brand's Search-Jacking Jumble
(at 12:33)

🤧 Inclusion: "Man-size Kleenex"
(at 14:18)

(Approx. 15 min, 40 seconds)

For US audiences. Review cookie and privacy policies for Soundcloud, iTunes, Spotify and all other streaming platforms.

We get in touch with our inner Pre-Cogs as we reveal our top three predictions for digital marketing , media, and more in the year ahead. That's right: It's our 2nd Annual Predictions Episode, and if our recent Predictions Scorecard episode is any indication, this is an episode you don't want to miss! From March 7. 

IN THIS EPISODE:

👑 Is Disney Domination at risk this year? (at 1:07)

🎬 Will 'Avengers: Endgame' really be 2019's box office champ?
(at 1:15)

⚡️ … Or will 'Captain Marvel' blast her way to the top? (at 1:44)

👾 Are you ready to hit the GaaS - as in, "Games-as-a-Service"? (at 2:02)

🤖 Is MarTech cruising on autopilot, or in for a turbulent reality check this year? (at 7:07)

📚Will marketing go old-school in the months ahead? And what would that even mean? (at 8:35)

📣 Will 'Deep Fakes' mean real headaches for business and society this year? (at 10:34)

👨🏻‍🎨 Will AI replace the advertising creative director? (at 12:47)

🛒 Will shortsighted C-suites give up on CX initiatives in a softening economy? (at 15:08)

😎 Is VR ready for the arena? And what happens if it's not? (at 16:53)

Approximate 20 min, 16 seconds.

For US audiences only. Be sure to review cookie and privacy policies for Apple, SoundCloud, or anywhere else you listen and/or download Rick and Rick Rule the World.