Is that an AI chatbot taking your order at Wendy's? Is that ChatGPT behind Coca-Cola's new "Real Magic" commercial? And is Britney Spears really back on Instagram, or is that a bot, too? The Ricks look at the good, the bad, and the WTF of Generative AI's impact on content creation.

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IN THIS EPISODE

🕵️‍♂️ "The Night Agent" is on the prowl (at 01:32)
🧟‍♂️ Rick W. revisits "The Walking Dead" (at 02:10)
👂🏻 Why we need subtitles in our movies and TV shows these days (at 04:33)
🍔 Are AI chatbots coming to a Wendy's drive thru near you? (at 07:39)
🧠 Beyond the buzz: What exact is "Generative AI?" (at 10:23)
⚠️ The controversy about copyright and Generative AI training sets (at 12:25)
🥤 Coca-Cola finds inspiration in Generative AI for a new commercial (at 17:28)
👨🏽‍💻 … But what about the impact on creative jobs? (at 18:56)
🦿 …But should we regulate or give Generative AI more running room? (at 20:06)
🎤 Is that Britney Spears or a bot on Instagram? So far, Britney has been mum (at 21:12)

Approx. 22 minutes, 25 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

If the trajectory of Whit Hiler's advertising career strikes you as unconventional, that's only because it is. Forget the background in art or copy. Hiler took a different route to becoming an executive creative director—and so far, it's working out pretty darn well for him.

In fact, mere minutes into a conversation with him, two things happen. First, you can't help but like the guy. And second, you start to appreciate the virtue of possessing just the right amount of naïveté to pursue ambitions someone who "knows better" might foolishly dismiss out of hand.

In this Rick and Quick interview, this ECD at Lexington, Kentucky-based ad agency Cornett (teamcornett.com) talks about his evolution from car salesman, to agency new business rep, to award-winning creative chief. Along the way, he shares how this 50-person Ad Age "Small Agency of the Year" (2021) scored a little account called Legoland Resorts—and helped A&W fix a 40-year-old "marketing fail." From March 21.

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IN THIS EPISODE

🚗 Driving a Modern Don Draper: The evolution as a 21st Century Mad Man (at 0:58)
👕 From retail logos to Legoland Resorts: How hard lessons beget big wins (at 1:24)
👩🏻‍💼 Behind every great ad agency: The wife-slash-boss leading Cornett (at 2:38)
🥊 Joining and jousting A-List agencies for the win—one interlocking plastic brick at a time (at 6:00)
🍔 Helping A&W fix a 40-year-old marketing fail with a little help from "A Beautiful Mind" (at 8:19)

Approx. 11 minutes, 15 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🔮 In the conclusion to their 2023 Trend Watch, the Ricks discuss the waning influence of influencers. Brands recommit to experiential marketing. Home automation sees new adoption. And while Rick M. has trouble with pronouncing "2023 Trend Watch" while Rick W. struggles with the name of Pantone's Color of the Year. From February 22. 

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IN THIS EPISODE

🤩 Influencer marketing loses altitude while community gains new clout (at 0:40)
🐣 The rebirth of Experiential Marketing—no consumer devices required (at 2:26)
🛠️ Home automation and its use cases rev up, but we may not even recognize it (at 4:44)
🔕 Memo to brands: easy-to-manage notifications, please (at 8:18)
🫣 Consumer sentiment, ethical AI, and other CMO concerns for 2023 (at 9:41)
🛍️ From Metaverse to AI: What's hot or not to retailers in 2023 (at 11:01)
🎨 And Pantone's Color of the Year is … easy for you to say (at 11:34)

Approx. 13 minutes and six seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

The Mighty Thor is back—with love, thunder, and Geico Insurance. Oscar Mayer wants you to scratch and sniff the bacon. Plus: Best times to post to social media for global engagement, Loaded Questions and a whole lot more. From July 8.

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IN THIS EPISODE

⛱ The Ricks relive Laguna Beach memories (at 1 min, 8-seconds)
🍿 Hammer Time: Thor is kicking serious Asgard while locking eyes with Star Lord (at 2:57)
🦎 The Thors Next Door: The space Viking pitches Geico, California Almonds & more (at 6:02)
🥓 Oscar Mayer is out with a scratch & sniff bacon ad complete with grease stains (at 8:00)
🍨 Netflix's "Love & Gelato" has some travel tips for Americans visiting Italy (at 10:25)
🍔 Brands have fun with the British PM's announcement that he'll step down (at 12:08)
🔑 Tesla Model S and Model X will no longer come with a key item (at 13:)
⏰ Best times to post to social media for global engagement (at 15:20)

Approx. 17 minutes, 54 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🎄It's a super-sized game of Loaded Questions as the Ricks celebrate the season that tried to make lemonade out of one lemon of a year.

IN THIS EPISODE:

🎅🏼A holiday end-of-season for the Ricks (at :55-seconds)

👽The time Rick M. introduced Rick W. in Klingon (at 1-min, :49-sec)

🍔When a certain QSR brand's campaign for freshness is solid mold (at 2:48)

🧟‍♂️The Ricks do science near you, and the results are scary (at 4:30)

😲Could this unfortunately-timed ad campaign benefited from a temporary rebrand? (at 6:12)

🤖Arnie's "Terminator" takes on an unexpected new role–and casting trivia from the OG (at 7:02)

💇‍♂️Rick W. wins a Golden Flowbee during lockdown—and finds himself in esteemed company (at 7:52)

🤘🏻From "Sex Education" to "Finger-Licking Vegan Nuggets" to fMRI and beyond (at 9:48)

📺"The Mandalorian" tries on some 501s (at 11:30)

🏈 Oh for the love of Quibi (at 13:32)

🤣 Some memorable moments from Season 3 of Rick and Rick Rule the World (at 15:14)

Approx. 19-min, 45-sec.

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In this episode: "The Matrix 4" and its transgender allegory is on its way—without Agent Smith or Morpheus. HBO's experiential promotion for "Lovecraft Country." Is "The Batman" a trailer thief? Netflix has a 'Three Body Problem.' Plus Loaded Questions and a whole lot more. From September 13.

IN THIS EPISODE:

🛹 Rick W. gets his new Tony Hawk game, complete with limited edition skateboard (at 1 min, 6 sec)

✈️ Rick M. wasn't the guy flying a jetpack past commercial airliners on approach to LAX … at least not this time (at 2:46)

3️⃣ Netflix's "Three Body Problem" may be a good one to have (at 3:26)

🕵️‍♂️ "The Matrix 4" is on its way–without Agent Smith or Morpheus (at 4:52)

💥 "The Animatrix," revisited–why it was better than Matrix 2 and 3 (at 6:46)

👩🏻‍🦰 Did you know "The Matrix" series is an allegory about transgenderism? Neither did we (at 7:34)

🦇=❼? "Holy Double Vision, Batman!" If the trailer to "The Batman" looks familiar to you, this may be why (at 10:43)

👓 HBO takes its experiential marketing prowess to virtual reality to promote "Lovecraft Country" (at 12:04)

🐷 Did Elon Musk's Neuralink presser pull a Cybertruck? (at 14:47)

🤕 Just how much damage has the pandemic done to media spend in 2020? (at 15:42)

🍿 It's official: Summer 2020's box office champion is … (at 16:26)

Approximately 18-minutes, 15-seconds. For US audiences.

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🚙 In the conclusion this last week's episode: The Ricks look at a surprising new list of the most-loved car brands for Millennials, Gen X and more. Epic Games Takes Aim at Apple. Plus: What shoppers think about your store's mask requirement, and more. From September 6. 

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IN THIS EPISODE

⚡️This List of Top 5 Car Brands by Generation is Electrifying (at 20-seconds)

⏲ The Ricks Look Inside an Internet Minute (at 3-min, 50-sec)

🍎 Epic Games Spoof of Apple's '1984' Hits Hard (at 5:18)

⏳Christopher Nolan's Sci-Fi Actioner 'Tenet' Hits Theaters (at 5:45)

😷 What Shoppers Think About Stores That Require Masks (at 6:18)

⚖️ How Many Companies Use A/B Testing to Increase Landing Page Conversion? (at 7:09)

Approximately 9-minutes, 26-seconds. For US audiences.
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Our Roundup on all those rumors about Oculus Quest 2. Coca-Cola's Freestyle Fountains gets a mobile, zero-touch makeover. Batman goes all "Black Mirror" on us in his first interactive animated movie. Plus "Loaded Questions" and a whole lot more. From August 14. 

IN THIS EPISODE

👍🏻The latest on Rick W's phantom finger tips (at 1:00)

🥽Oculus 2 Leaks: The rumors sound (virtually) amazing (at 1:50)

🦸🏻‍♂️Robin Dies at Dawn? New interactive Batman movie lets you decide (at 4:00)

🥤Rick M's favorite Coke Zero fix is going "zero touch" via mobile web app (at 6:14)

🍺A mustard-flavored beer you can guzzle … with relish (at 9:24)

🇺🇸Does Non-Essential Worker Barbie have a future in politics? (at 11:00)

🍲Kraft Mac & Cheese: Now part of a balanced breakfast? (at 12:23)

Approx. 13-min, 54-sec. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

Dos Equis toasts its new six-foot-long social distancing cooler. The secrets of latent semantic indexing. The secret "Princess Pride" remake. And WTAF is "It Is What It Is"? The Ricks have answers—plus some Loaded Questions of their own. From July 5.

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IN THIS EPISODE

🇺🇸Fourth of July memories (at 1-min, 4-sec)

👸🏽Something to Quibi about: Celebrities stage their own "Prince Bride" fan film (at 2:32)

📱MIT Tech Review: What grown-ups don't get about teens, tech, and social media (at 4:19)

📺Mental Floss unearths cringeworthy commercials from the '80s and '90s (at 6:45)

😎Dos Equis has a new seis-foot ice cooler for a summer of social distancing (at 9:30)

🤖'b' role: The new sci-fi thriller starting an actual AI robot in the leading role (at 11:09)

🗂What you need to know about Latent Semantic Indexing (LSI) (at 12:36)

👁👄👁"It Is What It Is" wasn't what you thought it was (at 14:00)

Approximately 16-minutes, 13-seconds. For US audiences.
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"The Mandalorian" tries on some 501's. The Justice League stars in a gory new R-rated animated movie. ADWEEK asks: What brands would you want to shelter with most? Starbucks switches up its strategy for the time of COVID-19, and more. From June 26. 

IN THIS EPISODE

🚀 Disney+ hit "The Mandalorian" tries on some of their favorite 501's (at 1-min, 34-sec)

💥 The SuperFriends it ain't: The gory new, R-rated "Justice League" animated movie is pure <BLEEP> (at 3:38)

🕹 Virtually House Bound: The impact of COVID-19 on the future of virtual reality (at 5:07)

🏘 ADWEEK wants to know: With what "house" of brands would you want to shack up with most? (at 9:39)

🖖🏽 Turns out James T. Kirk may be into little green men, too (at 12:53)

🧗🏻‍North Face joins brands boycotting Facebook–will more join the party? (at 14:09)

☕️ Starbucks' plans for a post-"third place" world (at 14:45)

Approximately 17-minutes, 3-seconds. For US audiences.

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