The end of websites as we know them. Next-gen email marketing. SEO and SEM in the age of AI—and more. In a wide-ranging new interview, 1Kosmos CMO Michael Cichon shares insights the state of B2B content marketing, adoption of generative AI in B2B marketing operations, the importance of digital identity, and more.

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IN THIS EPISODE:

📣 Becoming a CMO for B2B brands marketing SaaS-based solutions (at 1:00)

👺 Criminal minds: The fascinating world of cybersecurity (at 2:34)

🪪 The impact of digital identity on brand—for customers, the workforce, and more (at 3:24)

📈 The critical role of content marketing in high-tech B2B marketing (at 7:48)

🤖 Botsites: The quest for more innovative applications of GenAI in B2B - (at 10:30)

🎯 Microtargeting: Leveraging intent signals, social media & more (at 11:38)

🦾 Big changes ahead: Next-gen AI automation for marketing organizations (at 12:23)

❓ AI ‘answer engines’: What do SEM and SEO look like in the age of AI? (at 13:45)

📤 The OG digital channel gets an AI makeover: Drilling down on email marketing (at 15:28)

Approx. 17 min, 10 sec. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using generative AI-based tools.

❄️A design blunder for Bath & Bodyworks. Lays brings back five fan-favorite flavors. The Ricks have fun with AI headshots and AI Snapchat filters. Why short-form social video is the most effective tool for B2B high-tech marketers. Election 2024’s staggering digital ad spend. Loaded questions and more. From November 3. 

IN THIS EPISODE:
😎 Rick W’s big week with AI LinkedIn headshots (at 01:23)
🤖 Rick M cracks himself up with AI Snapchat filters (02:41)
😱 Rick W one-ups that with blue hair and tattoos (03:12)
🙏 F*cks Given: Nun? Is there a future for Netflix’s smash hit Warrior Nun? (03:50)
🥶 Snowflakes-cum-design fail: The “Clandles” at Bath & Bodyworks (06:00)
🎬 Bite-size brilliance: the power of short-form social videos in B2B high-tech marketing (07:48)
😋 Mountain Dew-flavored Lays & Oreo Coke Zero: a specialty flavor flare-up—or out? (10:30)
🤪 Heinz à Deux? Ketchup brand’s “Ha-Ha-Ha” leaves the Ricks asking, “W-T-F?” (15:23)
🧢 Hi-Chew has a bizarre new mascot…and the Ricks have questions (16:43)
📈 Doing the numbers on Election 2024’s staggering digital ad spend (18:14)

Approx. 19 minutes, 55 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services. Episode intro, commercials, and artwork created with generative AI tools.

🃏 Joker: Folie à Dud. Wendy’s McTrolls Mickey D’s over its McBroken McFlurry machines. Generative AI-created podcasts that’ll blow your mind. Plus: Loaded Questions and a whole lot more. From October 21. 

IN THIS EPISODE:

🎃 Halloween trick-or-treating? Or neighborhood booze crawl?
🃏 Joker: Folie à Dud: A bat flop with an intriguing climax?
💀 Rick W. scores a super-sized Home Depot skeleton—but how to get it home?
👻 ‘Inside Out,’ All Over: 2024’s top Halloween costumes, according to Google
🎅🏻 From spooks to Santa: Spirit Halloween is extending its brand to what holiday?
🎙️ The GenAI-generated, multi-host podcast that’ll blow your mind
🥶 Plunge to your Death for just $5,999: How top brands collab and chill
🍦 One brand’s misfortune is another brand’s McTrolling opportunity
🎂 Pass-around party pastry: Why 73 is the new 60 for Pop-Tarts
📢 Google may not be tossing cookies, but it may not be able to keep this
☢️ Cheetos cheetle orange-yellow cheese dust brings transparency to what?

Approx. 20 minutes, 8 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

Doritos "Crash the Super Bowl" returns after nearly a decade. How content marketing conquered the Cannes Lions Advertising Festival. Why digital payments are emerging as a key element of B2B brand building. Plus: What the heck did a bag of dropped Cheetos' Cheetle do to the Carlsbad Caverns? From October 12. 

IN THIS EPISODE:

🎉 The Ricks' return for an all-new season (at 01:11)
🧛 Alien: Romulus, Salem's Lot, Evil & More: Horror that's hitting the Ricks' radar (05:00)
👑 Content's coronation at the Cannes Lions Advertising Festival (09:12)
🔻 Doritos revives its popular "Crash the Super Bowl" user-generated ad contest (11:14)
💵 Why digital payments are becoming a key element of B2B brand building (12:51)
☢️ Why dropped Cheetos' had a world-changing impact on the Carlsbad Caverns (15:50)
🔎 In the age of generative AI, organic search traffic is in for some stuff (17:52)
🕵🏻‍♂️ A surprising look at changing consumer search behaviors (18:51)

Approx. 21 minutes, 7 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

Will X die before year's end? If it survives, will Elon Musk still own it? In the conclusion of their big 2024 Trend Watch episode, the Ricks pose some provocative questions about the network formally known as Twitter, the rise of machine customers, shoppable streaming, and more. From Mar 17. 

IN THIS EPISODE

😎 No more prognosticating about "The Year of AR and VR"? (at 00:43)
📺 Streaming Consolidation: fait accompli? Or just wishful thinking? (01:15)
🛍️ Netflix & Shill: Shortening the path-to-purchase via "shoppable streaming" (04:34)
🇺🇸 ChatGPT for President? F*ckers finding out (05:29)
❌ Will the X where Twitter used to be survive 2024? Will Musk still own it? (06:18)
🤖 Shopping by proxy: The rise of machine customers (at 08:46)
🌎 2024 global ad spend—all the world's a game, billboard, or car (at 11:25)
📊 Today's fastest-growing brands—depending on how you define "brand" (13:04)

Approx. 16 minutes. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🔮 Will social media fatigue take hold in an election year? What happens when brands discover one LLM isn't enough to achieve their generative AI ambitions? And is OpenAI in for a rebrand? In part two of our big 2024 Trends Watch episode, a look at the the trends taking shape and what they mean in the months ahead. From March 3. 

IN THIS EPISODE:

🤖 Generative AI: Why LLMs limp on their own—and why DLMs may be part of the answer (at 00:42)
📛 Branding: Is OpenAI in for a rebrand? Two possible identity options hit the surface (04:34)
🎈 Social media: Are we going from FOMO to JOMO (the Joy of Missing Out)? (05:30)
🌭 Weiner alert: What if Elon Musk launched the Tesla of … luncheon meat brands? (07:25)

Approx. 8 minutes, 8 seconds. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🔮 Will TikTok take the lead in social commerce in 2024, or is unexpected competition in the everything-app department just a tap away? And what happens to SEO when search engines become Generative AI-enabled answer engines—and is your brand ready for what that does to site traffic (and MQLs)? From February 24. 

IN THIS EPISODE:

👀 What happens when SEO changes to AIEO (AI Engine Optimization)? (at 01:37)
…And how might social media "search" marketing help ease the pain? (at 02:48)
💩 Who's the boss? Phillips Laxative vs. Taco Bell (at 07:54)
👏🏻 Will social media apps become "everything apps"? And who will lead the way? (at 08:33)
💣 Our prediction on what Chris Nolan reveals when "Oppenheimer" wins Best Picture (at 11:07)

Approx. 11 minutes, 45 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🤯 The Ricks revisit their big predictions for the year—what they got right, and what they got hilariously wrong—in the worlds of marketing, media, tech, and pop culture. from December 28. Subscribe now to get episodes the moment they're released! 

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>> LISTEN TO THE EPISODE HERE <<

IN THIS EPISODE:

📲 Rick M should have banked on an acquisition for Mint Mobile
🥽 Rick W's attempt at "reverse predicting" about the "Year of VR" pans out
🍿 Domestic box office: Movie madness, sadness—or both?
⏱️ TikTok, brand advertisers, TikTok
👨🏽‍💻 Social media influencer: Elated—or deflated?
🚙 EVs: Charge ahead—or a last laugh for Toyota?
📺 The streaming wars: Has the Great Shakeout begun?
📈 B2B: Is the Hybrid Workforce really here to stay?
🤖 A generative AI reality check: Just starting, or nothing burger?

Approx. 23 minutes, 53 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

From December 24. Subscribe now to get episodes the moment they're released! 

🎁 In what has become an annual tradition, the Ricks reveal the hottest-but-hardest-to-get tech toys for Holiday 2023. But don’t say we didn’t warn you. From December 24. Subscribe now to get episodes the moment they're released! 

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IN THIS EPISODE

🎤 Nothing could put a damper on Taylor Swift's big year—except maybe this (at :45 seconds)
🍭 A house that smells so good, you might want to eat it (at 1 min, 32 sec)
🥷🏻 The perfect gift for the budding little cybercrook in your life (at 1:51)
👶 Thankfully, the bottle of ketchup doesn't come included (at 2:09)
💩The AI-generated scent that'll have 'em flipping the bird all year long (at 2:35)
🐶 For Dawg lovers snooping for the ideal electronic gift for moms and kids alike (at 2:50)

Approx. 3 minutes, 27 seconds. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

The all-important holiday shopping season is officially here—but what will online and mobile sales look like? The Ricks have your 4-1-1 on this year's biggest e-commerce trends. From November 24. Subscribe now to get episodes the moment they're released! 

Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere.

👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻

IN THIS EPISODE:

🎁 By the numbers: Sweater weather, ComicCon tickets, and retailers' Christmas wish list (at 00:50 sec)
🛍️ Beyond the totals, what percentage of total holiday sales will come via e-commerce? (at 01:40)
🎄 This year's biggest trends—including the battle between free shipping and BOPIS (at 02:43)

Approx. 4 minutes, 34 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.