๐Ÿš€ 'Space' Jam, Gillette's 'First Shave,' Booze as the New Wellness Drink & More

Timecapsulerickandrick2

Pearl Jam's out to party like it's 2062. Booze wants to be the new wellness drink. Gillette's "First She." Man-size Kleenex and more.

In this Episode:

๐Ÿš€ "Space" Jam: Pearl Jam's New Space Needle Time Capsule
(at 1 min, 30 sec)

๐Ÿ’ฅ ComicCon: Marvel & WB Pull Out of Hall H
(at 4:27)

๐Ÿธ Booze is the New Wellness Drink?
(at 5:57)

๐Ÿง”๐Ÿฝ Gillette's "First Shave"
(at 8:38)

โ›‘ Shocking Los Angeles: "Mass Shooting Insurance"
(at 10:30)

๐Ÿž One Outdoor Brand's Search-Jacking Jumble
(at 12:33)

๐Ÿคง Inclusion: "Man-size Kleenex"
(at 14:18)

(Approx. 15 min, 40 seconds)

For US audiences. Review cookie and privacy policies for Soundcloud, iTunes, Spotify and all other streaming platforms.


๐Ÿง”๐Ÿฝ Dollar Shave Club's 'Dad Bods,' IKEA;s Sitcom Living Rooms & More

Rickandrick_first_shave2
Dollar Shave Club celebrates 'Dad Bods.' Ikea turns your living room into the set of your favorite sitcom. How to become a bolder brand. Top on-page SEO factors. And enter: The Bancake List, targeting iHob haters, plus more.

In this Episode:

๐ŸŽธ๐Ÿ“บ ๐ŸŽง iTunes, RIP (at :52 seconds)

๐Ÿ‘จ๐Ÿฝโ€๐Ÿ’ป Apple's $999 monitor stand (at 2:30)

โ–ถ๏ธ Disney v. Netscape (at 3:52)

๐Ÿฆ‡ Batman Does Buehring (at 5:30)

๐Ÿ™ˆ Dollar Shave Club Puts 'Dad Bods' on Display (at 6:40)

๐Ÿฅž iHob's 'Bancake List' (at 8:25)

๐Ÿ›‹ IKEA's Sitcom Living Rooms (at 9:55)

๐Ÿ’ช๐Ÿผ How to Be a Bolder Brand (at: 11:14)

๐Ÿ•ต๐Ÿฝโ€โ™€๏ธ Top On-Page SEO Factors (at 14:07)

๐ŸงŸโ€โ™‚๏ธ Crazy Upcoming Animated TV Shows (at 15:03)

๐Ÿป Getting Fined for Bailing on Your Brew Crew (at 16:30)

Approx 18 min. For US audiences. Review cookie and privacy policies for SoundCloud, iTunes, Spotify, all other sites and players.


'New Coke' Returns, Fortnite Just Does It, Magical Marketing Words & More

Genwow_cola

New Coke returns after 34 years. Nike gives Fortnite characters some badass kicks. Magical marketing words. Your chances of dying from everyday activities, and more.

In this Episode:

๐Ÿ˜ก "Brightburn" Torches the Superman Mythos (at :52 sec)

๐Ÿ•บ๐Ÿป Don't Go Dancing: Your Surprising Chances of Dying Doing Everyday Things (6:01)

๐Ÿฅค New Coke Returns in Cross-Promo for "Stranger Things" Season 3 (at 8:52)

๐Ÿ‘Ÿ Nike Skins Jump into Fortnite (at 10:08)

๐Ÿง’๐Ÿผ "Runaway Train" Music Video Brings Geolocation to a Good Cause (at 11:10)

๐ŸŽฉ 18 Marketing Words That Boost Conversion (at 13:07)

๐Ÿ” BK "Whopper Detour" Case Study (at 14:22)

๐Ÿ‘ฉ๐Ÿผโ€๐ŸŽค Snap's Singing a New Tune (at 16:06)

(Approx. 17 min 30 sec)

(For US audiences; review cookie and privacy policies for iTunes, SoundCloud, Spotify and all other streaming services and sites)


๐ŸงŸโ€โ™‚๏ธ 'Stranger Things' Lego Set, Gen X Runs for President, and 'The New CMO'

Rickandrick_st_playset2Move over, Eggo Waffles: 'Stranger Things' has its own Lego Playset, now. Gen X runs for President and gets upstaged by a Millennial. Why the role of the CMO isn't want it used to beโ€”plus a whole lot more.

IN THIS EPISODE:

๐Ÿฟ 'Wick' wows Wootten (at :50 seconds)

๐Ÿฒ Name 'Game': 'GoT' finale and the babies named after the show's characters (at 1:42)

๐Ÿ˜ก Red Son: 'BrightBurn' reimagines the mythology of Superman (at 2:42)

๐ŸงŸโ€โ™‚๏ธ New Lego playset is one of the 'Stranger Things' we've seen this week (at 3:47)

๐ŸŽฎ Sony's gaming pact with Microsoftโ€”did anyone tell the PlayStation team?(at 4:56)

๐Ÿ’‘ LaCoste commercial is a visual tour de force (at 8:03)

๐Ÿคน๐Ÿปโ€โ™€๏ธ Meet the Chief Engagement Officer: The changing role of the CMO (at 10:48)

๐Ÿ‡บ๐Ÿ‡ธ Molly Ringwald for President? Gen X runs for office (at 14:02)

โณ At T-minus 6 months, are you ready for the California Consumer Privacy Act? (at 15:07)

๐Ÿ’‹ The lip-lock that broke the Internet (at 16:03) Approx 17 min, 35 sec. For US audiences only. See cookie and privacy policies for SoundCloud, iTunes, Spotify, and all other applicable sites, apps, and streaming services.


๐Ÿ›ฃ Our Second Annual Marketing Predictions Episode

Rick and rick 2019 marketing predictions
We get in touch with our inner Pre-Cogs as we reveal our top three predictions for digital marketing , media, and more in the year ahead. That's right: It's our 2nd Annual Predictions Episode, and if our recent Predictions Scorecard episode is any indication, this is an episode you don't want to miss! From March 7. 

IN THIS EPISODE:

๐Ÿ‘‘ Is Disney Domination at risk this year? (at 1:07)

๐ŸŽฌ Will 'Avengers: Endgame' really be 2019's box office champ?
(at 1:15)

โšก๏ธ โ€ฆ Or will 'Captain Marvel' blast her way to the top? (at 1:44)

๐Ÿ‘พ Are you ready to hit the GaaS - as in, "Games-as-a-Service"? (at 2:02)

๐Ÿค– Is MarTech cruising on autopilot, or in for a turbulent reality check this year? (at 7:07)

๐Ÿ“šWill marketing go old-school in the months ahead? And what would that even mean? (at 8:35)

๐Ÿ“ฃ Will 'Deep Fakes' mean real headaches for business and society this year? (at 10:34)

๐Ÿ‘จ๐Ÿปโ€๐ŸŽจ Will AI replace the advertising creative director? (at 12:47)

๐Ÿ›’ Will shortsighted C-suites give up on CX initiatives in a softening economy? (at 15:08)

๐Ÿ˜Ž Is VR ready for the arena? And what happens if it's not? (at 16:53)

Approximate 20 min, 16 seconds.

For US audiences only. Be sure to review cookie and privacy policies for Apple, SoundCloud, or anywhere else you listen and/or download Rick and Rick Rule the World.


Ecommerce: The Buyer's Journey to Your Site Goes Through Amazon (Survey)

Survey Says: Up to 70% of onlin shoppers start with Amazon

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

For nearly 70% of online shoppers, the path to your brand or retail website goes through Amazon, according to a global survey of  4,500 consumers cited by MarketingLand. It turns out 44% of consumers often check Amazon, and 24% always do, when shopping online. When they don't start there, their first stop is Google, of course. But either way, 89% will cross-reference Amazon at some point in the online purchase process. What does that mean for your online marketing strategy? 

 

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Best Social Media Campaigns 2018

All-New: From KFC, to Domino's to Kellogg's and more, the Rick & Rick Awards continue as the Ricks count down the Top 3 Social Media Campaigns 2018.

In This Episode:

๐Ÿ›ก Rick Gets Overprotective

๐Ÿ— KFC: Royal FCK-Up (at 1:30)
www.youtube.com/watch?v=0cG0Vw_k-eg

๐Ÿ• Dominos: Pothole Fixer (at 3:45)
www.youtube.com/watch?v=JDd-HP3FA4s

๐Ÿฅž Kellogg's: Eggo/Stranger Things (at 7:12)
www.youtube.com/watch?v=RZvKsByBpSs

๐Ÿšซ March for Our Lives: Vicious Cycle (at 9:05)
www.youtube.com/watch?v=T66XegbMLJs

๐Ÿฒ KFC: 11 Herbs & Spices (at 11:10)
www.youtube.com/watch?v=fK5AbkbyWmM

๐Ÿคซ Rick Does ASMR for Team Toronto (at 14:00)

Use player above or listen on iTunes (Approx. 15:35) (For US audiences; see SoundCloud cookie/privacy policy)


2018's Top Halloween Costumes, McDonald's Goes All Banksy on Us (Podcast)

GW_halloween_stats_2018In an All-New Podcast Episode:

๐Ÿฝ Are Muppets Asexual? Did Anybody Tell Ms. Piggie?

๐ŸŽƒ 2018โ€™s Top Halloween Costumes & Stats

๐Ÿ” McDonaldโ€™s Goes All Banksy on Us

๐Ÿ‘๐Ÿป Why Brands Should Take Sideโ€”or Not

Plus: โ€˜Loaded Questions' & More!

2018's TOP HALLOWEEN COSTUMES, BANKSY + MICKY D'S & MORE

>>Listen on iTunes<<

(Approx. 25 min)


Gen Wow Pop Quiz: White Castle WTF Edition

Gen Wow Loaded Questions: 1. White Castle's VP of Marketing recently admitted to which of the followingRiddle us this, and then riddle us some more:

1. White Castle VP of Marketing Kim Bartley recently admitted to which of the following:

A.  Preferring Big Macs to Sliders

B.  Spending a night binging on a Castle Pack of waffle sliders, fish nibblers and beer

 C. Spending a year as a vegetarian

D. Spending too much on a new Maserati

Answer: C

According to Ad Age, White Castle CMO Kim Bartley admitted to recently spending a year as a vegetarian after White Castle's failed attempt to add salads and so-so results for a veggie slider. But it helped pave the way, apparently, for the far more successful Impossible Slider, which is made of a meat-like substance that's meat-free.

 

2. Last seen during the Super Bowl, this CPG brand campaign has made a return visit to the NFL during Thursday night football:

A. Pringles Stackers "Wow"

B. Tide "It's a Tide Commercial"

C. Mr. Clean's "Clean AF"

D. Hefty's "Cray-Cray Party Moms Get Turnt"

Answer: B

Tide is bringing "It's a Tide Commercial" to football fans. Because you know football fans are deeply concerned about their laundry detergent .

 

3. This Halloween, US consumers are expected to:

A. Tune in for the 29th edition of the Simpson's "Halloween Treehouse of Horror"

B. Tune in for the 30th edition of the Simpson's "Halloween Treehouse of horror

C. Spend $3.2 billion on costumes led by 1. Princesses, 2 Superheroes, 3 Batman characters and 4 Star Wars characters

D. Spend nearly $2.6 billion on such delicacies as Snickers, Reese's, M&Ms and Coffee Makes Me Poop Gum

E. All the above, except for A

F. All the above, except for D

Answer: E

All of the above except for A. This is the 29th edition of the Simpson's "Halloween Treehouse of Horror," and according to the National Retail Federation, US consumers will spend $3.2 billion on Halloween costumes. Plus: they will spend $2.6 billion on candyโ€”including Snickers, Reese's, M&M and such novelty candies as Coffee Makes Me Poop Gum, Bacon and Cheese Flavored Crickets, and National Embarrassmints. In all, US consumers will send $9 billion on Halloween crap this year.

 

4. According to a recent ADWEEK article entitled, "How Mr. Rogers Taught Me Everything I Need to Know about Marketing," which of the following is not one of those pearls of wisdom:

A. Be inclusive of ideas, differences of opinion and ways to get things done

B. Learn to apologize for hurt feelings, misunderstandings and problems requiring remediation

C. Learn to apologize for your stupid ideas

D. Learn to apologize for your stupid ideas, especially the one you had last week

E. Both C and D, but definitely not A and B

Answer: E

The article included such Mr. Rogers-inspired advice for marketers as, "Be inclusive if ideas, differences of opinion and ways to get things done;" "Learn to apologize for hurt feelings, misunderstandings and problems requiring remediation;"as well as "Don't ever be afraid to admit you don't know," "Be kind," and more.

 

5. A new consumer gadget called Portal is which of the following:

A. A new video chat device from Facebook

B. The second sign of the Apocalypse

C. A new video chat device from Facebook that uses AI to react to callers' movements by automatically panning in and zooming out and adjusting sound levels

D. A new chat device from Facebook that uses Amazon Alexa, thereby positioning the devices as competitors to Google Home and Apple's HomePod.

E. A, C and D

F. A, C, D and B depending on your point of view

Answer: E or F

Portal is a new video chat device from Facebook that could transform chat and even social media by bringing it into the living room. Or maybe it's this year's version of the Facebook Phone that took the nation by storm. It uses AI to react to callers' movements by automatically panning in and zooming out and adjusting sound levels. It also uses Amazon Alexa, thereby positioning the devices as a competitor to Google Home and Apple's HomePod. Given the fun we've all had with Cambridge Analytica and other incidents in recent times, it could very well be the second sign of the Apocalypse, depending on your point of view.

 


Things Our Grandkids Won't Believe We Said in 2018

Things kids won't believe we said in 2018

From an episode of Rick & Rick from earlier this year:  Rick Mathieson & Rick Wootten talk  about what data now shows IHOP'S "IHOB" stunt was a grand slam (sorry, Denny's). Plus: Things our grandkids will be amazed that people said in 2018.

Approx: 24 min

(This content for US audiences. Note that SoundCloud uses cookies for analytics per their privacy policy.)