Will X die before year's end? If it survives, will Elon Musk still own it? In the conclusion of their big 2024 Trend Watch episode, the Ricks pose some provocative questions about the network formally known as Twitter, the rise of machine customers, shoppable streaming, and more. From Mar 17. 

IN THIS EPISODE

😎 No more prognosticating about "The Year of AR and VR"? (at 00:43)
📺 Streaming Consolidation: fait accompli? Or just wishful thinking? (01:15)
🛍️ Netflix & Shill: Shortening the path-to-purchase via "shoppable streaming" (04:34)
🇺🇸 ChatGPT for President? F*ckers finding out (05:29)
❌ Will the X where Twitter used to be survive 2024? Will Musk still own it? (06:18)
🤖 Shopping by proxy: The rise of machine customers (at 08:46)
🌎 2024 global ad spend—all the world's a game, billboard, or car (at 11:25)
📊 Today's fastest-growing brands—depending on how you define "brand" (13:04)

Approx. 16 minutes. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🔮 Will social media fatigue take hold in an election year? What happens when brands discover one LLM isn't enough to achieve their generative AI ambitions? And is OpenAI in for a rebrand? In part two of our big 2024 Trends Watch episode, a look at the the trends taking shape and what they mean in the months ahead. From March 3. 

IN THIS EPISODE:

🤖 Generative AI: Why LLMs limp on their own—and why DLMs may be part of the answer (at 00:42)
📛 Branding: Is OpenAI in for a rebrand? Two possible identity options hit the surface (04:34)
🎈 Social media: Are we going from FOMO to JOMO (the Joy of Missing Out)? (05:30)
🌭 Weiner alert: What if Elon Musk launched the Tesla of … luncheon meat brands? (07:25)

Approx. 8 minutes, 8 seconds. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🔮 Will TikTok take the lead in social commerce in 2024, or is unexpected competition in the everything-app department just a tap away? And what happens to SEO when search engines become Generative AI-enabled answer engines—and is your brand ready for what that does to site traffic (and MQLs)? From February 24. 

IN THIS EPISODE:

👀 What happens when SEO changes to AIEO (AI Engine Optimization)? (at 01:37)
…And how might social media "search" marketing help ease the pain? (at 02:48)
💩 Who's the boss? Phillips Laxative vs. Taco Bell (at 07:54)
👏🏻 Will social media apps become "everything apps"? And who will lead the way? (at 08:33)
💣 Our prediction on what Chris Nolan reveals when "Oppenheimer" wins Best Picture (at 11:07)

Approx. 11 minutes, 45 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🤯 The Ricks revisit their big predictions for the year—what they got right, and what they got hilariously wrong—in the worlds of marketing, media, tech, and pop culture. from December 28. Subscribe now to get episodes the moment they're released! 

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>> LISTEN TO THE EPISODE HERE <<

IN THIS EPISODE:

📲 Rick M should have banked on an acquisition for Mint Mobile
🥽 Rick W's attempt at "reverse predicting" about the "Year of VR" pans out
🍿 Domestic box office: Movie madness, sadness—or both?
⏱️ TikTok, brand advertisers, TikTok
👨🏽‍💻 Social media influencer: Elated—or deflated?
🚙 EVs: Charge ahead—or a last laugh for Toyota?
📺 The streaming wars: Has the Great Shakeout begun?
📈 B2B: Is the Hybrid Workforce really here to stay?
🤖 A generative AI reality check: Just starting, or nothing burger?

Approx. 23 minutes, 53 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

From December 24. Subscribe now to get episodes the moment they're released! 

🎁 In what has become an annual tradition, the Ricks reveal the hottest-but-hardest-to-get tech toys for Holiday 2023. But don’t say we didn’t warn you. From December 24. Subscribe now to get episodes the moment they're released! 

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IN THIS EPISODE

🎤 Nothing could put a damper on Taylor Swift's big year—except maybe this (at :45 seconds)
🍭 A house that smells so good, you might want to eat it (at 1 min, 32 sec)
🥷🏻 The perfect gift for the budding little cybercrook in your life (at 1:51)
👶 Thankfully, the bottle of ketchup doesn't come included (at 2:09)
💩The AI-generated scent that'll have 'em flipping the bird all year long (at 2:35)
🐶 For Dawg lovers snooping for the ideal electronic gift for moms and kids alike (at 2:50)

Approx. 3 minutes, 27 seconds. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

The all-important holiday shopping season is officially here—but what will online and mobile sales look like? The Ricks have your 4-1-1 on this year's biggest e-commerce trends. From November 24. Subscribe now to get episodes the moment they're released! 

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IN THIS EPISODE:

🎁 By the numbers: Sweater weather, ComicCon tickets, and retailers' Christmas wish list (at 00:50 sec)
🛍️ Beyond the totals, what percentage of total holiday sales will come via e-commerce? (at 01:40)
🎄 This year's biggest trends—including the battle between free shipping and BOPIS (at 02:43)

Approx. 4 minutes, 34 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

The all-important holiday shopping season is officially here—but what will online and mobile sales look like? The Ricks have your 4-1-1 on this year's biggest e-commerce trends. From November 24. Subscribe now to get episodes the moment they're released! 

Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere.

👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻

IN THIS EPISODE:

🎁 By the numbers: Sweater weather, ComicCon tickets, and retailers' Christmas wish list (at 00:50 sec)
🛍️ Beyond the totals, what percentage of total holiday sales will come via e-commerce? (at 01:40)
🎄 This year's biggest trends—including the battle between free shipping and BOPIS (at 02:43)

Approx. 4 minutes, 34 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

Is that an AI chatbot taking your order at Wendy's? Is that ChatGPT behind Coca-Cola's new "Real Magic" commercial? And is Britney Spears really back on Instagram, or is that a bot, too? The Ricks look at the good, the bad, and the WTF of Generative AI's impact on content creation.

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IN THIS EPISODE

🕵️‍♂️ "The Night Agent" is on the prowl (at 01:32)
🧟‍♂️ Rick W. revisits "The Walking Dead" (at 02:10)
👂🏻 Why we need subtitles in our movies and TV shows these days (at 04:33)
🍔 Are AI chatbots coming to a Wendy's drive thru near you? (at 07:39)
🧠 Beyond the buzz: What exact is "Generative AI?" (at 10:23)
⚠️ The controversy about copyright and Generative AI training sets (at 12:25)
🥤 Coca-Cola finds inspiration in Generative AI for a new commercial (at 17:28)
👨🏽‍💻 … But what about the impact on creative jobs? (at 18:56)
🦿 …But should we regulate or give Generative AI more running room? (at 20:06)
🎤 Is that Britney Spears or a bot on Instagram? So far, Britney has been mum (at 21:12)

Approx. 22 minutes, 25 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

If the trajectory of Whit Hiler's advertising career strikes you as unconventional, that's only because it is. Forget the background in art or copy. Hiler took a different route to becoming an executive creative director—and so far, it's working out pretty darn well for him.

In fact, mere minutes into a conversation with him, two things happen. First, you can't help but like the guy. And second, you start to appreciate the virtue of possessing just the right amount of naïveté to pursue ambitions someone who "knows better" might foolishly dismiss out of hand.

In this Rick and Quick interview, this ECD at Lexington, Kentucky-based ad agency Cornett (teamcornett.com) talks about his evolution from car salesman, to agency new business rep, to award-winning creative chief. Along the way, he shares how this 50-person Ad Age "Small Agency of the Year" (2021) scored a little account called Legoland Resorts—and helped A&W fix a 40-year-old "marketing fail." From March 21.

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IN THIS EPISODE

🚗 Driving a Modern Don Draper: The evolution as a 21st Century Mad Man (at 0:58)
👕 From retail logos to Legoland Resorts: How hard lessons beget big wins (at 1:24)
👩🏻‍💼 Behind every great ad agency: The wife-slash-boss leading Cornett (at 2:38)
🥊 Joining and jousting A-List agencies for the win—one interlocking plastic brick at a time (at 6:00)
🍔 Helping A&W fix a 40-year-old marketing fail with a little help from "A Beautiful Mind" (at 8:19)

Approx. 11 minutes, 15 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🔮 In the conclusion to their 2023 Trend Watch, the Ricks discuss the waning influence of influencers. Brands recommit to experiential marketing. Home automation sees new adoption. And while Rick M. has trouble with pronouncing "2023 Trend Watch" while Rick W. struggles with the name of Pantone's Color of the Year. From February 22. 

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IN THIS EPISODE

🤩 Influencer marketing loses altitude while community gains new clout (at 0:40)
🐣 The rebirth of Experiential Marketing—no consumer devices required (at 2:26)
🛠️ Home automation and its use cases rev up, but we may not even recognize it (at 4:44)
🔕 Memo to brands: easy-to-manage notifications, please (at 8:18)
🫣 Consumer sentiment, ethical AI, and other CMO concerns for 2023 (at 9:41)
🛍️ From Metaverse to AI: What's hot or not to retailers in 2023 (at 11:01)
🎨 And Pantone's Color of the Year is … easy for you to say (at 11:34)

Approx. 13 minutes and six seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.